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This paper aims to present the findings of research commissioned by a Primary Care Trust in the UK to assess the implementation of a new pilot Human Givens mental health service (HGS) within primary care.

Participating General Practitioners practices were designated as either “Human givens” or “Control” practices. The study focused on service users with mild to moderate depressed mood measured using HADS. The well-being of these participants was examined at the point of referral, and after four, eight and 12 months using three well-being questionnaires.

The results revealed that emotional well-being significantly improved during the first four months following referral for both groups and this improvement was maintained up to and including one year post referral. Compared to the Control group Human givens therapy was found to be of shorter duration, lasting one or two sessions compared to standard treatment which lasted on average four sessions.

Apart from the psychological insight and emotional support, it is suggested that Human givens therapy might help the client to better function in society and maintain a sense of social integration. This has benefits to other providers of social care.

Film provides an alternative medium for assessing our interpretations of cultural icons. This selective list looks at the film and video sources for information on and interpretations of the life of Woody Guthrie.

To broaden the range of well-being outcomes that can be measured for patients with depressed mood and/or other mental health issues the aim is to determine the reliability and validity of a self-reported instrument that was designed by the Human Givens Institute to evaluate emotional distress (emotional needs audit – ENA).

The ENA was administered to 176 patients, aged between 18-65 years (mean age: 39.2 years). The acceptability of the ENA was examined as well as its internal consistency (Cronbach ' s alphas). ENA was administered at four time points and test-retest reliability was conducted between times 1 and 2. The data from three scales also administered to these patients (SWLS, CORE-OM and HADS) were used to aid the conduct of the ENA construct validity (concurrent and discriminant). Analysis of the ENA sensitivity/specificity was also performed.

All the ENA items (except one) were shown to have good acceptability. The internal consistency was also very strong (Cronbach ' s alpha: 0.84); the construct validity also revealed positive results for the ENA: concurrent validity (r=0.51-0.62; p < 0.001); discriminant validity (r=0.22-0.28; p < 0.01). Test-retest reliability was r=0.46 (p < 0.001). Finally, ENA demonstrated high sensitivity (80 per cent), and moderate specificity (35 per cent).

ENA was shown to be a valid and reliable instrument for measuring wellbeing, quality of life and emotional distress. It also allows insight into the causes of symptoms, dissatisfaction and distress. It is suggested that this tool has complementarity to standardised tools when used in clinical practice.

Through the framework of Michael Porterʼs five forces, this article compares sustainability in the Oregon and British Columbia wine industries. After describing the contrasting characteristics of the green niche model and the government-led model of environmental change, the article analyzes the emerging challenges for each type of change.The distinct sources for profitability and future innovation suggests diversity within the sustainability movement and two very different processes of translating environmental values into entrepreneurial practice.

In 2009–2010 Procter & Gamble’s Old Spice brand had to respond to two important challenges. First, after a successful rebranding of the Glacial Falls scent into Swagger (see Kellogg Case #5-411-752), Old Spice’s core brand team had to determine its next step in advertising. The options being considered included continuing to advertise Swagger, switching to advertising a different scent, advertising the umbrella brand, or placing an emphasis on body wash instead of on deodorant. This decision also involved proposing both the messaging and the media buy for the option selected. Second, in conjunction with this issue, the brand team had to decide whether the messaging of its advertising should respond to competitor Unilever’s new advertising for Dove for Men, which would be kicked off in an upcoming Super Bowl spot. Students will step into the shoes of Mauricio O’Connell—one of the assistant brand managers of Old Spice—as he and his team brainstorm how to position the brand for another big success.

After reading, analyzing, and discussing the case, students should be able to:

• Ask critical questions to help decide among multiple advertising strategies

• Describe issues for a brand that relate to managing advertising across its portfolio

• Understand how competitive behavior can affect a brand's decision

Ask critical questions to help decide among multiple advertising strategies

Describe issues for a brand that relate to managing advertising across its portfolio

Understand how competitive behavior can affect a brand's decision

This case features Old Spice's efforts to reposition Glacial Falls after sales stagnated in the United States. The challenges in this case are twofold. First, it sets the stage for deciding whether and how to reposition a brand after a period of significant stagnation. This entails a targeting dilemma about whether to keep existing customers or take the risk of losing them to go after a new target. Second, this case examines whether the company should make a sensory change in the product (i.e., the scent) or whether it should undertake a cognitive change in the positioning of the product instead.

The case gives students the valuable experience of making a positioning choice and supporting the rationale for the positioning chosen. Specifically, it can be used to discuss:

In computational chemistry, the chemical bond energy (pKa) is essential, but most pKa-related data are submerged in scientific papers, with only a few data that have been extracted by domain experts manually. The loss of scientific data does not contribute to in-depth and innovative scientific data analysis. To address this problem, this study aims to utilize natural language processing methods to extract pKa-related scientific data in chemical papers.

Based on the previous Bert-CRF model combined with dictionaries and rules to resolve the problem of a large number of unknown words of professional vocabulary, in this paper, the authors proposed an end-to-end Bert-CRF model with inputting constructed domain wordpiece tokens using text mining methods. The authors use standard high-frequency string extraction techniques to construct domain wordpiece tokens for specific domains. And in the subsequent deep learning work, domain features are added to the input.

The experiments show that the end-to-end Bert-CRF model could have a relatively good result and can be easily transferred to other domains because it reduces the requirements for experts by using automatic high-frequency wordpiece tokens extraction techniques to construct the domain wordpiece tokenization rules and then input domain features to the Bert model.

By decomposing lots of unknown words with domain feature-based wordpiece tokens, the authors manage to resolve the problem of a large amount of professional vocabulary and achieve a relatively ideal extraction result compared to the baseline model. The end-to-end model explores low-cost migration for entity and relation extraction in professional fields, reducing the requirements for experts.

This study proposes a novel method utilising a speech-word pair bipartite network to examine the correlation structure between members of parliament (MPs) in the context of the UK- China relationship.

We construct MP-word pair bipartite networks based on the co-occurrence relationship between MPs and words in their speech content. These networks are then mapped into monopartite MPs correlation networks. Additionally, the study calculates correlation network indicators and identifies MP communities and factions to determine the characteristics of MPs and their interrelation in the UK-China relationship. This includes insights into the distribution of key MPs, their correlation structure and the evolution and development trends of MP factions.

Analysis of the parliamentary speeches on China-related affairs in the British Parliament from 2011 to 2020 reveals that the distribution and interrelationship of MPs engaged in UK-China affairs are centralised and discrete, with a few core MPs playing an integral role in the UK-China relationship. Among them, MPs such as Lord Ahmad of Wimbledon, David Cameron, Lord Hunt of Chesterton and Lord Howell of Guildford formed factions with significant differences; however, the continuity of their evolution exhibits unstableness. The core MP factions, such as those led by Lord Ahmad of Wimbledon and David Cameron, have achieved a level of maturity and exert significant influence.

The research has several limitations that warrant acknowledgement. First, we mapped the MP-word pair bipartite network into the MP correlation network for analysis without directly analysing the structure of MPs based on the bipartite network. In future studies, we aim to explore various types of analysis based on the proposed bipartite networks to provide more comprehensive and accurate references for studying UK-China relations. In addition, we seek to incorporate semantic-level analyses, such as sentiment analysis of MPs, into the MP-word -pair bipartite networks for in-depth analysis. Second, the interpretations of MP structures in the UK-China relationship in this study are limited. Consequently, expertise in UK-China relations should be incorporated to enhance the study and provide more practical recommendations.

Firstly, the findings can contribute to an objective understanding of the characteristics and connotations of UK-China relations, thereby informing adjustments of focus accordingly. The identification of the main factions in the UK-China relationship emphasises the imperative for governments to pay greater attention to these MPs’ speeches and social relationships. Secondly, examining the evolution and development of MP factions aids in identifying a country’s diplomatic focus during different periods. This can assist governments in responding promptly to relevant issues and contribute to the formulation of effective foreign policies.

First, this study expands the research methodology of parliamentary debates analysis in previous studies. To the best of our knowledge, we are the first to study the UK-China relationship through the MP-word-pair bipartite network. This outcome inspires future researchers to apply various knowledge networks in the LIS field to elucidate deeper characteristics and connotations of UK-China relations. Second, this study provides a novel perspective for UK-China relationship analysis, which deepens the research object from keywords to MPs. This finding may offer important implications for researchers to further study the role of MPs in the UK-China relationship.

This study proposes a novel scheme for analysing the correlation structure between MPs based on bipartite networks. This approach offers insights into the development and evolving dynamics of MPs.

The purpose of this paper is to explore the similarity of the reputation of political leaders with those of their parties and to assess the claim of causal links.

A multidimensional measure of brand personality is used to measure the reputation among voters of the three main parties and their leaders in two surveys each prior to British General Elections in 2001 and 2005.

The reputations of leader and party are highly correlated, but statistically distinct in both studies. The leader's reputation appears to influence that of the party more than vice versa. However, the decline in Tony Blair's reputation between 2001 and 2005 appears to have influenced more those loyal to other parties.

Further work would be useful to compare the relative value of cognitive and affective measures of reputation, particularly in predicting voting behaviour.

The findings emphasise the role of the leader's reputation in managing that of a political party. A change of leader will, inevitably, produce a change in party reputation. The two reputations interact and monitoring such effects will require similar ways of measuring both.

Links between the reputations of organisations and their leaders have been claimed but never demonstrated empirically.