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Article
Publication date: 22 November 2024

Aino Heiskanen and Toni Ryynänen

It is suggested that the detrimental externalities of intensive livestock production can be reduced by manufacturing animal proteins with cellular agriculture technologies. This…

137

Abstract

Purpose

It is suggested that the detrimental externalities of intensive livestock production can be reduced by manufacturing animal proteins with cellular agriculture technologies. This study explores consumer attitudes towards cultured proteins based on representative Finnish survey data (n = 1,452).

Design/methodology/approach

Sum variables from the principal component analysis were utilized in the cluster analysis to identify potential consumer groups of cultured proteins in Finland. A regression analysis was used to find out the explanatory factors of positive first reaction, willingness to taste, willingness to use and support for the establishment of a national cultured meat sector.

Findings

Most of the respondents (72%) would taste cultured products, but attitudes of optimists (n = 516), moderates (n = 479) and sceptics (n = 457) differ in terms of the environment, livestock farming and cultured proteins. Most optimists (77%), almost quarter (23%) of moderates and less than a fifth (18%) of sceptics support cultured proteins. The environmental concerns are shared by optimists and moderates, whereas moderates and sceptics tend to be more suspicious. Positive attitudes are significantly influenced by social norms and respondents' beliefs regarding their global and national benefits. Major concerns pertain to anticipated dictation force of big companies, negative effects on Finnish agriculture, product attributes, use of genetically modified organisms and experienced (un)naturalness of cultured foods.

Originality/value

This study contributes to the understanding of Finnish consumers' attitudes towards cultured proteins. The identification of potential consumer segments and the elucidation of their attitudes are relevant, given the anticipated acceleration in the development of cultured foods.

Details

British Food Journal, vol. 126 no. 13
Type: Research Article
ISSN: 0007-070X

Keywords

Available. Open Access. Open Access
Article
Publication date: 21 August 2020

Toni Ryynänen and Visa Heinonen

Temporal consumption experiences have been conceptualised as universal, subjective or practice-based experiences. Little research, though, addresses such experiences in…

935

Abstract

Purpose

Temporal consumption experiences have been conceptualised as universal, subjective or practice-based experiences. Little research, though, addresses such experiences in conjunction with the repeated and situational consumption events that bring them about. The purpose of this paper is to extend current knowledge by examining how the temporal and situational intertwine during consumption events. For this purpose, the concept of a consumption timecycle based on the research data is constructed.

Design/methodology/approach

The paper takes a longitudinal and researcher-led approach to study temporal consumption experiences. The data was collected through participant observations, video recordings and personal subjective introspections during three consecutive annual Nordic motorcycle consumer trade shows (2014–2016). The data was analysed using an interpretive approach.

Findings

The results demonstrate five temporalities that characterise a consumption timecycle as follows: emerging, core, intensifying, fading and idle-time temporalities. The features of these temporal experiences are presented in the conclusions section of the paper.

Research limitations/implications

Recalled temporal experiences are mediated experiences and they differ from lived experiences. The transferability or generalisability of the results might be limited, as the case is situated in the Nordic context.

Originality/value

The paper presents the novel concept of a consumption timecycle that extends current debates about consumer time. The consumption timecycle is contrasted with established temporal concepts in consumer and marketing research.

Details

Qualitative Market Research: An International Journal, vol. 24 no. 2
Type: Research Article
ISSN: 1352-2752

Keywords

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Article
Publication date: 11 January 2016

Toni Ryynänen, Markus Joutsela and Visa Heinonen

This explorative paper aims to identify the dimensions of recalled consumption experiences involving packaging by means of interpretive analysis. Scholarly interest towards…

864

Abstract

Purpose

This explorative paper aims to identify the dimensions of recalled consumption experiences involving packaging by means of interpretive analysis. Scholarly interest towards experiential aspects of consumption started in the beginning of 1980s.

Design/methodology/approach

The memory-based research materials were collected from 97 Finnish consumers within a two-day weblog session. The consumers were asked to describe personally meaningful packaging-related experiences and to submit a photograph of the relevant packages. The analysis focused on common dimensions associated with the described meaningful experiences.

Findings

The authors built a conceptual framework incorporating “nostalgic” and “accessible” experiences. The dimensions of nostalgic experience, which although anchored in the present can be re-lived only in the memory, include the involvement of key persons; the places and physical spaces in which the experience happened; and actions or practices involving packaging during an experience. Accessible experiences include the following dimensions: lasting product and packaging encounters; individual personal experiences; culturally meaningful celebrations and rituals; and packaging that appeals to the senses. It is proposed that meaningful consumption experiences involving packaging may reflect both nostalgic and accessible dimensions.

Originality/value

Although there is a growing interest towards consumers’ role in the packaging value chain, their packaging experiences are addressed rarely. It is proposed that the consumption experiences involving packaging are a mix of nostalgic and accessible dimensions.

Details

Qualitative Market Research: An International Journal, vol. 19 no. 1
Type: Research Article
ISSN: 1352-2752

Keywords

Available. Content available
Article
Publication date: 24 February 2012

Eiren Tuusjärvi and Toni Ryynänen

1087

Abstract

Details

Journal of Product & Brand Management, vol. 21 no. 1
Type: Research Article
ISSN: 1061-0421

Keywords

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Article
Publication date: 1 April 2014

Toni Ryynänen and Annaleena Hakatie

The aim of this paper is to investigate, in detail, an unsuccessful food development project that took place in 2008-2010. The case is studied from the viewpoint of an…

3819

Abstract

Purpose

The aim of this paper is to investigate, in detail, an unsuccessful food development project that took place in 2008-2010. The case is studied from the viewpoint of an interpretive paradigm. This article concentrates on constructing the critical elements that led to a food development project failure. The plan was to have a traditional Finnish dish updated and introduced as a mass produced high-end convenience food. The project included new convenience food development, packaging design, consumer market research and a sensory study to back up the food product development on behalf of a newly established company. Theoretical grounds for the case are based on the new product development (NPD) research process in the food sector.

Design/methodology/approach

The method applied is an explorative single within-case study. The research data were mainly obtained from qualitative materials that ranged from marketing plans to case study field notes compiled by the researchers. Quantitative data were also obtained from various types of materials but to a lesser extent.

Findings

The results of the study show that the failure of new product development was connected to the factors identified in classic NPD research. In addition, five phenomena that contributed to product development failure were constructed: path-dependency; “information condensations”; the illusion of mutual knowledge and understanding; practices of problem definition; and window-of-opportunity effects. The results are presented in a form of analytical generalisation that can be applied, with certain restrictions, to other contexts for new food product development.

Originality/value

Failure rates of NPD have remained the same for the last 30 years in the food sector. Failed NPD projects can be valuable assets for the food industry when properly analysed. Examination of successful NPD projects has provided valuable lists of success factors, but knowledge on phenomena having an effect on NPD failure is needed.

Details

British Food Journal, vol. 116 no. 4
Type: Research Article
ISSN: 0007-070X

Keywords

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