Search results

Corruption has plagued civilised society since its inception. Backed by man's ingenuity, it has reared its ugly head in many different guises throughout the ages. It is this ability of corruption to change its form and appearance that makes it such an elusive concept to trap within the confines of the criminal law.

An intriguing development in the realm of commercial software has arisen over the last decade, from highly improbable beginnings. From its inception in the ‘hacker ethic’, freeware has had a huge impact on IT businesses around the world, most strongly in the guise of its spin‐off, open source software. The eventual consequences are that, for example, more than 60% of all the servers on the World Wide Web are running the Apache open source system, and Linux, the open source cousin of Unix, is challenging Microsoft’s products as the most popular business server operating system. Major IT users such as multinational banks, and major IT companies including IBM, Hewlett Packard, Sun Microsystems, Dell, Oracle, Informix, Intel, Fujitsu, AMD and Computer Associates are investing in and supporting Linux. In 1998, Netscape Communications made public (‘opened’) the source code for its Netscape web browser. In 1999 Apple published the source for the ‘Darwin’ core of its Mac OS X. The Perl freeware programming language continues to gain popularity for web‐based applications.

The hospitality and tourism industry is strongly influenced by new and immersive technologies, such as augmented reality (AR), to enhance customer experiences across a diverse set of touchpoints throughout the visitor journey. This paper aims to provide a holistic understanding of AR marketing for this industry context, present a number of fundamental premises of AR marketing within it and establish an agenda for future AR research.

This study reviews current literature on AR marketing, hospitality and tourism and industry use cases for the creation of a proposed conceptual framework to guide scholars and managers. Based on that, the authors propose fundamental premises.

The three fundamental premises of AR marketing presented are the need to clearly differentiate between AR and virtual reality within hospitality and tourism; the use of AR for the on-trip experience; and the combined focus on content, context, customer and computing devices for a successful strategic implementation of AR.

This study serves as a first point of reference for the strategic integration of AR into hospitality and tourism marketing, both from an industry and academic point of view.

The authors provide a number of managerial recommendations based on our three fundamental premises.

To the best of the authors’ knowledge, this study is one of the first to holistically characterize AR marketing in the hospitality and tourism context. It also highlights the fundamental premises of successful AR marketing and future directions of AR research today and in a spatial computing future.

The purpose of this study is to provide more knowledge about the model to generate reputation and its relationship in the long term with companies’ strategy of social responsibility. Particularly, research is done to test whether there is a positive effect of firms’ social behaviour (corporate social responsibility [CSR]), analysing differences of intensity and consistency, on their corporate reputation (CR) and whether the current financial crisis is a factor that has changed the relationship between both variables (moderator factor).

This study uses a sample of 26 Spanish large firms of the Ibex35 index and covers an eight-year period from 2004 to 2011. To test the hypotheses of this research, a fixed-effects model was estimated using moderating regression analysis.

The results obtained show that, for the Spanish Ibex35 companies, CSR practices according to their consistency have a significant positive effect on CR and in turbulent environments, as in the current financial crisis, it has had a significant positive influence on the CSR-CR relationship.

Although a substantial number of empirical studies have examined the relationship between firms’ strategy and their performance, only a few of them have analysed the impact of the external environment on this relationship, whereby there is a need for longitudinal studies with different economic scenarios to achieve better knowledge of the CSR–CR relationship.

The Editor and Publishers regret that the prolonged dispute in the printing trade made it impossible to produce the February issue of this journal punctually, and continues to hamper them in their work.

There is a general dearth of trustworthy information on who is using the web and how they use it. Such information is of vital concern to web managers and their advertisers yet the systems for delivering such data, where in place, generally cannot supply accurate enough data. Nor have web managers the expertise or time to evaluate the enormous amounts of information that are generated by web sites. The article, based on the experience of evaluating The Times web server access logs, describes the methodological problems that lie at the heart of web log analysis, evaluates a range of use measures (visits, page impressions, hits) and provides some advice on what analyses are worth conducting.

The aim of this paper is to demonstrate the potential of vulnerability studies of economic activities to study the relationship between organised crime and the economy and illustrate it by examples taken from a vulnerability study of the European waste management industry.

Based on both economical and criminological perspectives a scanning tool for assessing the vulnerability of economic sectors was developed and applied to a specific case.

Sector vulnerability studies belong to the wider family of criminal opportunity approaches, all of which aim to identify areas of current risk and future prevention. Sector vulnerability studies (vulnerability to organised crime and other risks) extend the range by bringing in economic sectors. Although starting from the analysis of the formal economy, sector vulnerability studies can provide insights concerning potential irregularities and opportunities for informal economies to flourish as well.

This paper addresses informal markets and the relationship between organised crime and the economy from a vulnerability perspective, focusing on the opportunities provided by licit economic activity. Although such opportunity approaches exist and have been applied to various cases before, there are only a few examples of its application to vulnerabilities to organised crime.

Existing research in firm internationalization tends to adopt the perspective of relatively fixed country specific advantages and disadvantages. However, firms operating from small developing countries may experience rapidly shifting country-specific advantages due to industrial policy interventions. These changes influence the internal configuration and, ultimately, the internationalization paths of firms, a factor that is not captured by current theory. Using a combination of a country case study and nested multiple firm cases, data were collected on how organizations internationalized from Trinidad and Tobago, a small developing country. Unlike the relatively deterministic outward patterns predicted by existing theories, analysis revealed both evolutionary and co-evolutionary trajectories of development. These outcomes suggest that as a country moves to more open economic environment, network connections in the form of supplier and institutional relationships are of increased value for firms seeking to enter external markets.

The purpose of this paper is to explore the dynamics of marketing practice and theory in arguing that much of the dislocation between strategy and practice is due to the inheritance and internalisation of often impractical but persistently dominant, tacit Cartesian assumptions.

This paper uses case methodology to examine the marketing theory into practice/marketing practice into theory conundrum and explores: their separation (marketing theory and marketing practice); their flows (context to text to context: theory into practice/practice into theory); their symbiosis (the praxis of marketing); and the dynamic and static (in situ/in aspic) nature of their duality. This work is an exploratory empirical study undertaken in what is a very under-researched area.

In this paper, marketing theory and marketing practice are recognised as occupying different epistemes. The lifeworld of marketing theorising appears as characterised by a relatively homogenous and mostly cognitive world dominated by rationality and empirical rigour. By contrast, the embodied practitioner inhabits a more highly segmented, fragmented, heterogeneous and frequently improvised landscape.

The authors propose that the all-consuming clamour for reliance and relevance of theory to practice dictates that the form, function and philosophy of marketing must be co-created in the practical pragmatism of praxis. Praxis is practice informed by theory and theory informed by practice, a cyclical process of experiential, contextual learning.

The paper appears to be the first to bring together Cartesian thought and the practice-theory divide in B2B marketing theory.