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I. The Gendarmerie: Historical Background The Gendarmerie is the senior unit of the French Armed Forces. It is, however, difficult to give a precise date to its creation. What can be asserted is that as early as the Eleventh Century special units existed under the sénéchal (seneschal), an official of the King's household who was entrusted with the administration of military justice and the command of the army. The seneschal's assistants were armed men known as sergents d'armes (sergeants at arms). In time, the office of the seneschal was replaced by that of the connétable (constable) who was originally the head groom of the King's stables, but who became the principal officer of the early French kings before rising to become commander‐in‐chief of the army in 1218. The connétable's second in command was the maréchal (marshal). Eventually, the number of marshals grew and they were empowered to administer justice among the soldiery and the camp followers in wartime, a task which fully absorbed them throughout the Hundred Years War (1337–1453). The corps of marshals was then known as the maréchaussée (marshalcy) and its members as sergeants and provosts. One of the provosts, Le Gallois de Fougières, was killed at Agincourt in 1415; his ashes were transferred to the national memorial to the Gendarmerie, which was erected at Versailles in 1946.

A highly significant action taken by the Minister of Agriculture, Fisheries and Food, reported elsewhere in this issue, could well result in important advances in surveillance and probably legislative control over enforcement of certain aspects of EEC legislation in the Member‐states. The Minister has sent an urgent request to the Commission in Brussels to dispatch inspectors to each country, including the United Kingdom, to examine and report on the standards of inspection and hygiene with detailed information on how the EEC Directive on Poultry Meat is being implemented. Information of the method of financing the cost of poultrymeat inspection in each country has ben requested. The comprehensive survey is seen as a common approach in this one field. The Minister requested that the results of the inspectors' reports should be available to him and other Member‐states.

Reflecting their extensive domestic programmes, the UK and France became major exporters of New Town planning expertise during the later twentieth century. Yet each country delivered its expertise in markedly different ways. Drawing on the UK’s own New Towns programme begun in 1946, a public-sector international New Town planning agency, the British Urban Development Services Unit, was created in 1975. However, it quickly proved unsuccessful and was abandoned in 1978. Instead, national expertise was exported by UK private planning consultants, with strong government encouragement. By contrast France, whose own Villes Nouvelles programme started in 1969, created a single public-sector planning agency, the Groupement d’intéret économique Villes Nouvelles de France, in 1984 that operated successfully overseas (latterly under a different name) until 2013. The chapter briefly considers the international efforts of the two countries, targeting oil-exporting countries, their respective former colonial empires and elsewhere. It also interprets their different approaches in light of their different political histories. Thus, the UK was much earlier affected by neo-liberal, pro-market political ideologies that instinctively favoured private- rather than public-sector approaches. This was especially so given the already established position of its private planning consultancies both in international work and in preparing the original master plans of many UK New Towns. In France, by contrast, the public sector remained strong and structured the export of planning expertise while private planning consultancies were much less important. The chapter ends by briefly considering the wider impacts of the two countries’ different approaches.

The purpose of this paper is to provide insights into what social marketers see as trends, issues, and opportunities emerging within social marketing globally.

A global online survey was conducted among social marketing professionals who were invitees and pre‐registrants attending the Second World Non‐Profit and Social Marketing Conference. The 15‐minute survey was fielded from March 15‐30, 2011.

Respondents agree that social marketing is at a critical turning point in driving personal behavior and social change around the world. Many success stories lay the foundation for social marketing, but much remains to be done to realize its promise, including better marketing of its proven capabilities. Social marketers see the immediate future as ripe with opportunities for broadening the focus and applications of social marketing and realizing the promise of a growing and dynamic social marketing movement. Emerging developments also are expected to include the expanded importance of digital and social media, community and audience engagement, and public/private partnerships and corporate participation.

Findings underscore the success of social marketing and its growing importance globally. They point to the need to continue to evolve the science and art of social marketing, reflecting strong standards of practice while encouraging creativity and innovation; broaden its applications; better evaluate, package, and marketing proven benefits; and organize and strengthen professional organizations, training and development opportunities, and integration with and within related disciplines and fields such as environmental studies and public administration.

The survey is believed to be a unique, current assessment of social marketers across the globe, including varied professional backgrounds.

The World Health Organization (WHO) has expressed concern regarding alcohol consumption and related harms in developing nations. Concomitantly a growing evidence base suggests that alcohol marketing influences drinking behaviours. The purpose of this paper is to explore how critical social marketing can help assess the nature of alcohol marketing, and the effectiveness of its regulation, in developing countries.

A sample of 14 alcohol marketing campaigns from India, Malawi, Malaysia, Nigeria, Philippines, Sri Lanka, and Thailand are assessed against the regulatory codes governing alcohol marketing in the UK.

The study found that alcohol marketing often contravened the UK regulatory codes. Critical social marketing offers a framework for research and analysis to assess the nature and impact of alcohol marketing, and to address alcohol related harms in developing countries.

This exploratory study is limited to a small convenience sample. Future research to systematically audit alcohol marketing, and consumer studies to assess its impact on drinking behaviours in developing nations would be welcomed.

Findings suggest that initiatives to monitor and effectively regulate alcohol marketing in developing nations should be explored by policymakers. The competitive analysis and insight generated by studies of this nature can aid development agencies in the design and implementation of alcohol social marketing interventions. The global alcohol industry and marketers should also be encouraged to act more socially responsible.

The paper offers insights into how the critical social marketing framework can be applied in practice, to inform social marketing activity in the upstream and downstream environment.

This paper aims to present the first results of research in progress on the history of candy, which reveals the children's gourmand culture since the Renaissance. It is a matter of showing the links between children and sweetness and how sweetness is entered, under the name of “candy”, in children's culture.

The study is conducted with historical methods. It is based on sources on the community of pharmacists, confectioners, grocers, confectioners' advertising, and an approach using historical lexicography, general literary sources, children's literature, and childhood memories in autobiographies.

The paper proves how the word “bonbon” was born in France at the beginning of the seventeenth century to signify the link between candies and childhood. The study shows how confectioners appeared and became organised and it is a surprise to discover that they did not use the word “bonbon” for their candies and pralines. One has to wait until the end of the eighteenth century before the confectionary market designates children as its main target. But the texts and the first moral tales of children's literature show that during the eighteenth and nineteenth centuries “bonbons” belong to the children's material world, such as toys, and that adults were glad to give them candies as a present.

The study is limited to France and does not analyse the contemporary period.

The study is very new: any scientific enquiry has been conducted on the history of candy in children's culture and on the history of the confectioner trade.

AS THIS ISSUE OF NLW appears, the Library Association begins its Centenary Conference in London. I am delighted to have been invited to attend the inaugural session on October 4, and I shall do so full of goodwill towards the association and the profession, both for the short term of this conference and for the outset of the new century in British library affairs. Mind you, and present gravity apart, I expect we shall still get plenty of fun out of the la before its bicentenary turns up.

AT the Conference at Folkestone of the London and Home Counties Branch of the Library Association, Mr. Jast gave one more example of his old fire and vigour in a paper which he entitled Publishers and Librarians. No doubt in other pages than ours the text will be given in full. Here, in summary, we may say that he dealt with some of the needs of librarians and readers for well‐produced editions of good books which for some reason were obtainable only in double‐columned small type or otherwise almost unreadable or at any rate unattractive form. He instanced Disraeli's Curiosities of Literature. He urged that if a sufficient number of public and other librarians represented this want to publishers, promising that the libraries would support such an edition, it was unlikely that the request would be ignored. A further suggestion arose from the established fact that in the welter of editions of certain books many were ill‐produced and unworthy to be placed in the hands of unsuspecting bookbuyers. Robinson Crusoe was a case in point, and as many parents desired their sons to read this they were often persuaded to buy editions which were unsuitable. Here he made a suggestion which is entirely practicable: that the Library Association should examine all of the common classics for form and for textual accuracy—a feature in which he alleged that some were deficient—and fix on suitable editions, allowing the publisher to add to their title‐pages “approved by the Library Association.” We seize upon this point first because there is nothing Utopian about it. It is a work that ought to be done.