A brief history of the libraries in Oxford University is given, followed by a review of progress towards comprehensive library automation from the early 1960s. This includes a…
Abstract
A brief history of the libraries in Oxford University is given, followed by a review of progress towards comprehensive library automation from the early 1960s. This includes a description of the retrospective conversion of the Bodleian Pre‐1920 Catalogue, the OCLC LS2000 pilot project, and the present university‐wide IBM DOBIS/LIBIS system. The process of selecting, installing and modifying this system is described in more detail.
In this article, I do not intend to describe, except in the briefest terms, the LS2000 system, as this has already been ably reviewed elsewhere. Rather, it will be my aim to…
Abstract
In this article, I do not intend to describe, except in the briefest terms, the LS2000 system, as this has already been ably reviewed elsewhere. Rather, it will be my aim to highlight the lessons which have been learned from the selection and installation of the system, and to review some of the special problems which we endure in Oxford, and the possible solutions which we are investigating.
The Pilot Project Over the past two years, the Libraries Board of the University of Oxford, England, has been conducting a Pilot Project for library automation in three faculty…
Abstract
The Pilot Project Over the past two years, the Libraries Board of the University of Oxford, England, has been conducting a Pilot Project for library automation in three faculty libraries, English, Modern Languages and Social Studies. The purpose of this project was to examine the benefits and problems of converting library procedures and facilities, such as the catalogue, to computerised methods, and to make a start on the large task of doing this for the rest of the University.
Background to COPOST COPOST is an electronic mail system based on the Telecom GOLD service which links the libraries of United Kingom Polytechnics and Universities. The system was…
Abstract
Background to COPOST COPOST is an electronic mail system based on the Telecom GOLD service which links the libraries of United Kingom Polytechnics and Universities. The system was inaugurated in January 1986 following discussions at the COPOL (Council of Polytechnic Librarians) Information Technology Group and the organisation's executive. Initially, only Polytechnic libraries could join. The system grew rapidly to its present Polytechnic membership of 26 with two others accessing COPOST via the general Telecom GOLD system.
Just under a year ago; Oxford University embarked upon the first; pilot phase of a highly ambitious; evolutionary plan towards extensive automation of the University's many…
Abstract
Just under a year ago; Oxford University embarked upon the first; pilot phase of a highly ambitious; evolutionary plan towards extensive automation of the University's many libraries. All sizes and types of library are included — Bodleian, Faculty; Departmental and College. This article looks at the system being implemented at present; with particular emphasis on the retrospective conversion work underway; and also outlines the future proposals.
The history of the Bodleian Library's Pre‐1920 Catalogue of Printed Books is given, with particular emphasis on the developments commencing with computerisation from 1967. The…
Abstract
The history of the Bodleian Library's Pre‐1920 Catalogue of Printed Books is given, with particular emphasis on the developments commencing with computerisation from 1967. The further development and enhancement of the Catalogue in preparation for its publication as a CD‐ROM is described, together with an outline of its Windows interface and the searching options.
Ross Gordon and Lauren Gurrieri
The purpose of this article is to demonstrate why the time is ripe for a reflexive turn in social marketing, in response to criticisms of social marketing as neo-liberal…
Abstract
Purpose
The purpose of this article is to demonstrate why the time is ripe for a reflexive turn in social marketing, in response to criticisms of social marketing as neo-liberal, positivist and lacking critical introspection.
Design/methodology/approach
The paper traces the development of three paradigms in the field, highlighting the entrenchment of a traditionalist paradigm that heretofore has stifled critical debate and reflexive practice. However, the emergence of social ecologist and critical social marketing paradigms has stimulated the imperative for a reflexive turn. Insights into reflexivity, its relevance and applicability for researchers, participants and other stakeholders in social marketing are considered.
Findings
The paper offers a conceptualisation of social marketing assemblages using the lens of actor-network theory and identifies how this can stimulate engagement and reflexive practice for researchers, participants and other stakeholders (such as non-governmental organisations and Government departments involved in delivering programmes).
Originality/value
The article presents relevant theoretical and practical benefits from a reflexive turn in social marketing, highlighting how this will furthermore contribute to discipline building.