Discusses the characteristics of a branded niche product, the Jersey Royal, and the key factors determining the successful development of the supply chain to the major UK…
Abstract
Discusses the characteristics of a branded niche product, the Jersey Royal, and the key factors determining the successful development of the supply chain to the major UK multiples. Explains why niche players have to grow in order to meet the needs of the retail customer and how TOP Produce has taken a radical step, by expanding their supply base to the mainland, to increase the range of products and level of service which they can offer to their major retail customers.
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Jasmina Ilicic, Stacey M Baxter and Alicia Kulczynski
The purpose of this paper is to compare the influence of spokesperson appearance (visual congruence) and the sounds contained in a spokesperson’s name (verbal congruence) on…
Abstract
Purpose
The purpose of this paper is to compare the influence of spokesperson appearance (visual congruence) and the sounds contained in a spokesperson’s name (verbal congruence) on consumer perceptions of spokesperson–product fit.
Design/methodology/approach
Two experiments were conducted. Experiment 1 ensured that verbal congruence impacted perceptions of spokesperson–product fit. Experiment 2 compared the effect of verbal congruence versus traditional match-up (visual congruence) on perceptions of spokesperson–product fit. The mediating role of spokesperson–product fit on attitude towards the advertisement and the moderating role of need for cognition (NFC) was also tested.
Findings
Findings indicate that verbal congruence influences consumer perceptions of fit, regardless of visual congruence. Perceptions of spokesperson–product fit also act as mediators between visual and verbal congruence and attitude towards the advertisement. However, verbal congruence did not influence consumer perceptions of spokesperson–product fit when the NFC was low.
Research limitations/implications
This research has implications for advertisers and brand managers considering the creation of a name for a non-celebrity spokesperson or the development of a brand/spokes-character. However, this research is limited, as it examines only male names.
Originality/value
This research shows that perceptions of spokesperson and product fit are not only influenced by spokesperson appearance (visual congruence) but also by spokesperson name (verbal congruence). This research also identifies limitations of the applicability of phonetic symbolism theory by identifying a condition under which phonetic symbolism (verbal congruence) exerts no effects on perceptions of spokesperson–product fit.
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This chapter discusses the contribution of Sally Tomlinson’s Sociology of Special Education (1998, 2012). Following a brief biographical overview of Sally Tomlinson, the chapter…
Abstract
This chapter discusses the contribution of Sally Tomlinson’s Sociology of Special Education (1998, 2012). Following a brief biographical overview of Sally Tomlinson, the chapter provides an account of the way in which Tomlinson’s work has contributed to demystifying the social reality surrounding special and inclusive education. This is followed by a consideration of some of the outstanding issues and dilemmas connected with Tomlinson’s work. The chapter concludes by looking to the next decade and beyond and the way in which sociology may contribute to understandings of the field of special and inclusive education.
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Matthew Tickle, Claire Hannibal and Mieda Zapparoli
Fashion brands, including fast and luxury segments, receive harsh criticism for engaging in unethical practices such as poor working conditions and environmental damage. As a…
Abstract
Purpose
Fashion brands, including fast and luxury segments, receive harsh criticism for engaging in unethical practices such as poor working conditions and environmental damage. As a result, fashion supply chains are pressured by stakeholders to publicly disclose internal supply chain performance information and to show a high level of supply chain transparency. This paper compares supply chain transparency in fast and luxury fashion in Europe.
Design/methodology/approach
By applying the maturity curve of fashion supply chain transparency, developed by Muratore and Marques (2022), the websites of 20 fast and 20 luxury fashion brands were analysed and classified as Opaque, Translucent or Transparent.
Findings
Despite its reputation, fast fashion demonstrated higher levels of transparency than luxury fashion. Luxury fashion only performed better in terms of the accessibility of sustainability information. Luxury brands avoided disclosing key transparency information, suggesting that they may be operating in contradiction to that which is inferred on their websites.
Originality/value
The findings of the study shed light on the sustainability credentials of the fashion industry, which has the potential to influence the purchase intentions of consumers, particularly millennials and Generation Z. Implications for practice are developed to highlight how fashion can improve its supply chain transparency.
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In this chapter, I detail a procedure for incorporating status characteristics with more than two ordered states, or graded status characteristics, into status characteristics…
Abstract
In this chapter, I detail a procedure for incorporating status characteristics with more than two ordered states, or graded status characteristics, into status characteristics theory. I revise theoretical definitions and assumptions accordingly. The new procedure adds a weighting function to the existing mathematical structure of the theory. I show that estimates using the new procedure are consistent with findings drawn from four experiments that were run in the standard setting for status characteristics theory. I also show that the procedure explains more variation and improves global model fit when predicting expectations using newly collected vignette data. I conclude with a general discussion of the procedures and implications for other expectation states theories and for research conducted outside the laboratory.
Because language deficits are often present among individuals with pervasive developmental disorders, evaluation of language abilities is an essential part of a comprehensive…
Abstract
Because language deficits are often present among individuals with pervasive developmental disorders, evaluation of language abilities is an essential part of a comprehensive assessment. According to Wetherby, Prizant, and Schuler (2000), assessment of language skills for persons with autistic spectrum disorders must focus on three broad areas of concern: linguistics, social and emotional communication, and language-related cognitive functions. Linguistic evaluation includes assessment of both expressive and receptive language. Examination of social and emotional communication must assess reciprocity of social interaction, understanding and expression of emotion, and regulatory strategies to manage emotional arousal. Finally, evaluation of language-related cognitive domains must include an assessment of the use of symbolic representations and imitation (Wetherby et al.).