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The purpose of this paper is to examine the nature and influence of artefacts in market-oriented firms.

Document analysis, direct observation and 14 key informant interviews were undertaken in 6 case study of companies.

The research investigated the nature and influence of four categories of artefacts in market-oriented firms, specifically, stories, arrangements, rituals and language. The four categories of artefacts were found to embody, reinforce, create and compliment the values, norms and behaviours of a market-oriented culture. Market-oriented artefacts are thus core to a market-oriented culture and in developing a market orientation.

The four categories of artefact, namely, stories, arrangements, rituals and language embody a market-oriented culture; these artefacts are necessary to implement market-oriented behaviours. Artefacts play a significant cultural and behavioural part in creating a market-oriented culture.

To be a market-oriented firm means implementing a market-oriented culture. This paper requires managers to assess the degree to which they have developed and used market-oriented artefacts in the establishment and strengthening of a market-oriented culture.

This paper addresses the limited understanding of market-oriented artefacts as an element of a market-oriented culture.

This article aims to analyze how gender and decision-making styles of Chief Executive Officers (CEOs) of Small and Medium Enterprises (SMEs) impact the financial performance of the firms they manage.

Data were obtained for 2017 for 185 SMEs in Chile, an emerging economy, including firm information, CEO's sociodemographic characteristics and CEOs' decision-making styles. Generalized Least Squares (GLS) models were estimated to explain the influence of gender and decision-making styles on firm performance, controlling for a series of covariates. To test whether gender moderates the effect of decision-making styles on firm performance, interaction terms were included. Furthermore, models were subject to several robustness procedures, with no significant differences in results.

The authors find evidence of significant relationships for both gender and the avoidant style. Likewise, the authors find evidence of interaction effects between gender and decision-making styles, particularly between gender and the dependent style.

Findings contribute to prior research by analyzing the relationship between CEO gender and SME performance in the context of a Latin American emerging economy; by providing evidence of the impact of decision-making styles on the financial performance of SMEs; and by examining how a specific decision-making style, namely the dependent style, operates differently according to CEO gender, shedding some light on its ambiguous character as described by prior research. For policymakers and authorities, findings indicate the importance of incorporating women to SMEs and supporting their way towards higher management.

Esta investigación analiza cómo el género y los estilos de toma de decisiones de los gerentes generales (CEOs) de las pequeñas y medianas empresas (PYMEs) impactan en el desempeño financiero de las empresas que administran.

Se obtuvieron datos del año 2017 para 185 PYMEs ubicadas en Chile, una economía emergente, incluyendo información de la empresa, así como características sociodemográficas y estilos de toma de decisiones de los gerentes generales. Se estimaron modelos de Mínimos Cuadrados Generalizados (GLS) para explicar la influencia del género y los estilos de toma de decisiones en el rendimiento de la empresa, controlando por una serie de covariables. Para determinar si el género modera el efecto de los estilos de toma de decisiones en el rendimiento de la empresa, se incluyeron términos de interacción. Además, los modelos fueron sometidos a varios procedimientos de robustez, sin encontrar diferencias significativas en los resultados.

Los autores encuentran evidencia de relaciones significativas tanto para el género como para el estilo evitativo. Asimismo, los autores encuentran evidencia de efectos interacción entre el género y estilos de toma de decisiones, particularmente entre el género y el estilo dependiente.

Los hallazgos contribuyen a investigaciones anteriores al analizar la relación entre el género del CEO y el rendimiento de las PYMEs en el contexto de una economía latinoamericana emergente; al proporcionar evidencia del impacto de los estilos de toma de decisiones en el rendimiento financiero de las PYMEs; y al examinar cómo un estilo de toma de decisiones específico, a saber, el estilo dependiente, opera de manera diferente según el género del CEO, esclareciendo su carácter ambiguo tal como ha sido descrito en investigaciones anteriores. Para las autoridades y los responsables de políticas, los hallazgos indican la importancia de incorporar mujeres a las PYMEs y apoyarlas en su ascenso hacia la alta administración.

Purpose: The purpose of the study was to gain insight into fans' perceptions, attitudes and behavioural responses toward their favourite college football team in the context of a new beer sponsorship agreement. Specifically, the chapter examines differences in fans' attitudes and behaviours based on their gender, team identification and drinking habits.

Design/methodology/approach: A quantitative, cross-sectional survey design was employed. The sample was comprised of Amazon Mechanical Turk (MTurk) workers who self-identified as college football fans. A hypothetical scenario was used as a manipulation, whereby participants were asked to imagine their favourite college football team had entered into a new alcohol sponsorship agreement while completing a questionnaire.

Findings: Highly identified fans exhibited more positive attitudes and behaviours after being presented with the hypothetical scenario than less identified fans. In terms of gender, female fans had increased attitudes toward sponsorship compared to males, and highly identified females had the most positive attitudes and behavioural intentions toward their favourite teams of any of the four subgroups in the study.

Research limitations/implications: The small sample sizes of some fan subgroups affected statistical power, which may have led to falsely insignificant findings. The range of favourite teams among the participants (50 universities) meant there was likely a high degree of variation between fans' previous experiences with beer/alcohol at college sport venues.

Originality/value: The study offers valuable insight into the intersection of sport fandom and gender in the context of alcohol sponsorship in US college sport, and is also among the first investigations of the effects of team identification on perceptions toward alcohol sponsorship.

Although it is assumed that migration and tourism directly affect each other, neither has received enough attention in the literature. Moreover, the relationship between them remains unclear. The UNWTO interprets said relationship in two ways: tourism-led migration (TLM) and migration-led tourism (MLT). The latter is crucial for the marketing of tourism. This study aims to clarify the migration-tourism relationship in ways the relevant literature has inadequately addressed and to evaluate the significance of MLT for Turkey's tourism marketing.

The study was carried out with a qualitative research design. Document scanning was used to collect data. A time series analysis was performed based on secondary data. Vector autoregressive models (VARs), which test the relationship between two or more variables, were preferred in the analysis selection. The empirical evidence depends on annual data of German tourists visiting Turkey and persons admitted to Germany from 2006 to 2019.

The findings of the study revealed a significant short-term relationship between those immigrating to Germany and tourists visiting Turkey.

The research shows that migration is a factor in the purchasing behavior of touristic products. In this respect, the practical conclusion of the study reveals that it may be beneficial for national tourism marketers in these countries to promote touristic products through citizens who have migrated abroad.

In the relevant literature, the relationship between tourism and migration (RTM) has been limitedly examined from an MLT perspective. In this respect, the subject has not been examined in detail in many respects (distribution by years, various sampling and data collection technique, etc.). The present research helps fill this literature gap by addressing the subject directly.

This study provides a comprehensive framework of adaptation in triadic business relationship settings in the service sector. The framework is based on the industrial network approach (see, e.g., Axelsson & Easton, 1992; Håkansson & Snehota, 1995a). The study describes how adaptations initiate, how they progress, and what the outcomes of these adaptations are. Furthermore, the framework takes into account how adaptations spread in triadic relationship settings. The empirical context is corporate travel management, which is a chain of activities where an industrial enterprise, and its preferred travel agency and service supplier partners combine their resources. The scientific philosophy, on which the knowledge creation is based, is realist ontology. Epistemologically, the study relies on constructionist processes and interpretation. Case studies with in-depth interviews are the main source of data.

The objective of this study aims at reviewing a synthesis of the economic impact of the implementation of International Financial Reporting Standards (IFRS) in an attempt to provide directions for future research. There are significant evidences of adopting a high-quality set of harmonised accounting standards (i.e. IFRS) fosters trade and foreign direct investment (FDI), financial transparency, and comparability and reduces information asymmetries. From the extensive structured review of literature using the Scopus database tool, the study reviewed 108 articles, and in particular, the topic-related 41 articles were analysed. Seven journals contribute to 39% of the articles (The Accounting Review; European Accounting Review; International Journal of Accounting; Journal of Accounting Research; Revista Espanola de Financiacion y Contabilidad; Asian Review of Accounting; and International Journal of Economics and Management). However, most of the cited journals were Journal of Accounting Research, The Accounting Review, European Accounting Review, and International Journal of Accounting (Armstrong, Barth, Jagolinzer, & Riedl, 2010; Brüggemann, Hitz, & Sellhorn, 2013; Christensen, Lee, & Walker, 2007; Daske, Hail, Leuz, & Verdi, 2008, 2013). Most of the studies did not use any theory, and most of the articles utilised quantitative approach. The study calls for future research on the theoretical impactions on the economic impact of IFRS implementation in a country-specific study, cross-country study, and global study. Future studies should also focus on the policymaking agenda for the local and international standard setters.

The purpose of this paper is to examine the mediating role of the marketing strategy process in the relationship between innovativeness and organizational performance in SMEs.

The partial least squares-structural equation modeling technique was used to analyze data from Brazilian SMEs that belong to the software sector. Innovativeness was considered as a cultural aspect of the firm, which is related to being open to new ideas. The marketing strategy process was analyzed considering its two dimensions, i.e., formulation and implementation of marketing strategies. Organizational performance included variables of market, financial and innovation performance.

The results show that innovativeness positively influences organizational performance through the marketing strategy process. Specifically, the formulation of marketing strategies mediates the relationship between innovativeness and organizational performance. Implementation by itself does not mediate this relationship. When considering the path formulation→implementation as mediator, the influence is positive, i.e., formulation positively influences the implementation of marketing strategies and this path mediates the relationship between innovativeness and organizational performance. Therefore, the mediating role is stronger when considering the formulation-implementation path than when taking into account the activities of the formulation and implementation of marketing strategies separately.

This study contributes to the literature by discussing how innovativeness influences SMEs’ performance through subsequent stages of the marketing strategy process. This is one of the first studies to consider activities in the marketing strategy process as a mediator in the innovativeness-performance relationship and explore its sequence.

The purpose of this paper is to analyse the performance of Spanish tourism regions for the 2008-2011 period, to obtain a ranking of efficiency and to examine the hypothesis that the efficiency of these regions is determined by a group of contextual variables.

In contrast with monitoring reports based on descriptive methods, this paper uses data envelopment analysis (DEA) methodology and bootstrap semiparametric procedures to correct inherent bias. The significance of a group of exogenous factors is investigated and the importance of each determinant is ordered by its elasticity.

The ranking obtained by radial DEA models and by bias-corrected ones describes two remarkably different settings. The exogenous variables influence hypothesis and confirmed: that estimated coefficients are of the correct sign and statistically significant at 5 per cent.

The statistical significance of the potential attractors can offer an interesting tool for strategic decisions. The two-stage procedure employed has supposed a turning point in the methodology and there are only a handful of very recent studies of this type in the literature on tourism destination performance. In this sense, no previous work has considered the returns to scale test or the separability assumption. Following United Nations of World Tourism Organization recommendations, it is essential to move towards responsible tourism in all aspects. Some final considerations about the link between performance and sustainability of the Spanish tourist model are addressed in this study.

El objetivo de este trabajo es analizar el funcionamiento de las regiones turísticas españolas durante el período 2008-2011, para obtener un ranking de eficiencia y examinar la hipótesis de que la eficiencia viene determinada por un grupo de variables ambientales.

Este estudio emplea la metodología del Análisis Envolvente de Datos (DEA) y un procedimiento bootstrap semiparamétrico para corregir el sesgo inherente de los coeficientes de eficiencia. Se investiga la significatividad de un grupo de variables exógenas, y la importancia de cada una de ellas se ordena mediante su elasticidad.

La clasificación obtenida de los modelos DEA radiales y la derivada de los coeficientes insesgados, describe dos escenarios muy diferentes. Los resultados confirman la hipótesis de influencia de las variables exógenas: los coeficientes estimados tienen el signo esperado y son estadísticamente significativos al 5%.

La significancia estadística de las variables exógenas puede ofrecer una herramienta de interés para la toma de decisiones estratégicas. El procedimiento bietápico empleado supuso un punto de inflexión en la metodología y solamente existe un reducido número de trabajos en la literatura, si bien, ninguno de ellos ha considerado el contraste sobre la escala de los rendimientos o la condición de separabilidad. Siguiendo las recomendaciones de la Organización Mundial del Turismo (OMT), es esencial desplazarse hacia un turismo responsable; el trabajo añade una reflexión final sobre el vínculo entre eficiencia y la sostenibilidad del modelo turístico español.

Recently, efforts to fight discriminatory behaviour in many sports and to eliminate racial preferences among fans have intensified. However, uncovering discriminatory preferences may not be easy as they may be deeply rooted and even unconscious. This paper aims to discuss the aforementioned issues.

Unfortunately, professional soccer and fantasy sports participation serves as a vehicle for explicit racial discrimination at a micro-level, but does it translate to the macro-level through fantasy team selection? The current study explored the potential of implicit racial discrimination in Czech participants in the English Premier League.

Discriminatory behaviour in this context is defined by a consumer demonstrating preference for a white player over a non-white player in the fantasy soccer labour market when both players are performing at equal levels. Controlling for additional factors such as nationality and historically dominant team biases and accessing a more homogenous sample, the results confirmed previous research that racial discrimination cannot be found in team selection decisions among fantasy soccer participants in the Czech Republic. The manifestations of racism are still present at Czech stadiums and among Czech athletes. This contradiction is the major finding of this paper.

Previous research found no evidence of racial discrimination among participants controlling for some game factors. However, the study had many limitations including a heterogeneous sample and not controlling for additional factors of participant bias. Given those concerns, the current study analysed line-up decisions of English Premier League participants, but did so with participants solely within the Czech Republic, a more homogenous sample, controlling for additional important factors that could impact racial discrimination among fantasy participants.