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The aim of the present study is to investigate and analyze Internet‐related consumer music procurement behavior and its effects on traditional music procurement using a Web questionnaire with a sample of more than 4,000 Internet users (the word “procurement”, as opposed to purchase, is used because some procurement satisfies the consumers’ need for music but they do not pay for it). Four motive factors for the willingness to pay for online music were found and subsequent cluster analysis identified three meaningful and distinct downloader groups who are willing to pay for online music: demanding downloaders; general download approvers; procurement autonomous. Consumer price sensitivity for two different commercial online‐music distribution models was very similar and the majority of users had similar ideas as to how much a commercial download service should cost. Implications for marketing research and practitioners are discussed.

To explain how the components of attraction theory work in unison to prompt students to take an initial stimulus and progress through critical thinking processes and into knowledge acquisition, organization, and synthesis.

Although schema theory has an important role in understanding knowledge acquisition, it does not provide directives for how to plan instruction so students can build their understandings and comprehension of subject matter. This chapter outlines a pedagogical approach to the implementation of a new theory of learning that builds on cognitive science, affect, and interest.

Students can become re-attracted to learning through effective teaching inclusive of a jolt, curiosity, retrieving explanations, counterexamples, clarifications, and embedding that information within schemata.

Proactive investigations and continued research on attraction theory can enrich our understanding of teaching and learning, provide answers for what works in the classroom, and equip us with tools from which to select for unique classroom circumstances.

Electronic business is based on using computers and networks in all aspects of business. This new business concept is developing its own culture, which faces many ethical dilemmas. One is the role of the chief information officer (CIO). As a leader of information technology application in the organisation, the CIO's ethical behaviour influences the ethics of the electronic business culture in the organisation. In electronic business both the chief executive officer (CEO) and the CIO are responsible for the organisational culture. That is, the CIO has capabilities for reasoning, forming values and making information decisions that contributes to creating corporate core values. From an employee's perspective the CIO is treated as the employer. But being employed by the organisation in a similar way to the rest of the employees, the CIO can also be treated as an employee of the organisation. This duality in the role of CIO causes ethical dilemmas that may be solved through establishing ethical codes that are based on existing global ethical codes. Explores the nature of ethical dilemmas related to e‐business and proposes possible solutions, drawing on information from case studies of two Australian companies.

When it comes to tactics that organizational communicators can undertake to elicit positive gains with stakeholders, transparent communication ranks high on lists proposed by both the scholarly and trade literatures. However, little is known about why such communication tactics are effective on a psychological level. Thus, this study aims to propose and test a psychological model of transparent communication effectiveness in the context of proactive, socially responsible brand communication. The model was based on three propositions: (1) transparent communication offers audiences an important opportunity to learn more about organizational functioning, (2) learning elicits an organizationally relevant positive affective state and (3) positive affect facilitates a robust relationship between perceived learning outcomes and positive evaluation of the organization.

This study used an experiment to test the hypothesized model.

Support was found for the proposed model. Specifically, the data indicated that the use of transparent massaging elicited higher levels of perceived learning. Perceived learning was associated with positive brand-relevant affect. Finally, positive brand relevant-affect predicted positive summary brand evaluation.

Taken as a whole, the current findings inform theorizing on transparent organizational and brand communication by describing the foundational roles played by perceived knowledge gain and positive affect in encouraging positive message-related outcomes.