Bo Wang and Tingting Xie
According to construal level theory, close (versus far) psychological distance is associated with low (versus high) construal level. Despite the evidence for discount frame…
Abstract
Purpose
According to construal level theory, close (versus far) psychological distance is associated with low (versus high) construal level. Despite the evidence for discount frame effect, it is unclear whether psychological distance and product nature play moderating roles. In addition, little has been known whether the effect of discount frame can extend to other dependent variables such as willingness to pay (WTP). Driven by construal level theory, five experiments were conducted to explore whether the effect of discount frame is dependent on psychological distance and product nature (i.e. utilitarian versus hedonic product).
Design/methodology/approach
The experimental method was used, with discount frame, psychological distance and product type as the independent variables and purchase intention, attitude towards the advertisement, perceived value and WTP as the dependent variables. Participants were presented with promotion scenarios in which psychological distance and discount format were manipulated. In order to test the generalizability of results, promotional scenarios for both utilitarian (i.e. backpack bag and shampoo) and hedonic products (i.e. scenery ticket and perfume) were presented. Data were collected via the online experiment platform (i.e. www.Credamo.com).
Findings
The authors found an interaction between discount frame and spatial distance in that consumers had more positive attitude toward percent off than amount off under near-spatial distance. However, no interaction was observed between discount frame and temporal, social or hypothetical distance.
Originality/value
Taken together, the current study for the first time reveals that the effect of discount frame is contingent on a specific dimension of psychological distance (i.e. spatial distance), regardless of whether the product is utilitarian or hedonic. Findings from this study for the first time pose a challenge to the notion that construal-level match necessarily leads to more favorable consumer responses, suggesting that there may be a unique mechanism underlying the joint effects of spatial distance and discount frame. The current findings can provide important implications for marketers and retailers in an effort to design effective promotional messages.
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Xiaokun Zhou, Suming Xie, Maosheng He, Tingting Fu and Qifeng Yu
This study aims to reduce the weight of the door, improve the operating efficiency and ensure the safety of vehicle operation.
Abstract
Purpose
This study aims to reduce the weight of the door, improve the operating efficiency and ensure the safety of vehicle operation.
Design/methodology/approach
Based on traditional aluminium alloy doors, a new type of honeycomb composite material was developed. Tests were conducted to determine the honeycomb compression resistance, honeycomb and skin shear performance, plate bending, thermal conductivity and environmental protection. Eight doors were developed based on the full-side open structure, and static strength and stiffness analyses were performed simultaneously. To solve door vibration problems, modal analysis and test were carried out.
Findings
The test results showed that the weight of the door was reduced by more than 40% whilst ensuring the strength and stiffness of the vehicle. The first–sixth-order test mode of the door was increased by more than 14% compared with existing aluminium alloy doors.
Originality/value
A new type of honeycomb composite material was used in this study. The test results showed that the weight of the door was reduced by more than 40% whilst ensuring the strength and stiffness of the vehicle. The 1st-to-6th order test mode of the door was increased by more than 14% compared with the existing aluminium alloy door.
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Jiaping Xie, Tingting Zhang and Junjie Zhao
Based on the background of enterprise digital transformation, this paper aims to examine the impact of digitization on the cooperative behavior and environmental performance of…
Abstract
Purpose
Based on the background of enterprise digital transformation, this paper aims to examine the impact of digitization on the cooperative behavior and environmental performance of green technology innovation.
Design/methodology/approach
By constructing a model of quantity competition between the two enterprises, this paper examines the impact of digitization on the cooperative behavior and environmental performance of green technology innovation from the micro level. It uses Shanghai and Shenzhen A-share-listed companies as research samples. An unbalanced panel data set from 2011 to 2018 was constructed to empirically test the effect of digital transformation on the environmental performance of enterprises.
Findings
The findings reveal the following. First, digital transformation can significantly improve the environmental performance of enterprises. Second, green technological innovation sharing plays an intermediary role between digital transformation and enterprise environmental performance. Third, when the level of digitization is high, the sharing effect of green technology innovation brought about by digital technology is stronger and enterprises tend to carry out cooperative green technology innovation. Lastly, the level of development of regional science and technology finance plays a positive regulatory role in digital transformation and enterprise environmental performance.
Originality/value
This paper first proposes that green technology innovation-sharing is an important mechanism that can significantly improve enterprises' environmental performance. The authors empirically examine the mechanism and analyze the heterogeneity of the impact of digitalization level on enterprises' environmental performance. The authors also discuss the moderating effect of regional technology and finance development levels on the relationship between digitalization and enterprises' environmental performance.
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Gulizhaer Aisaiti, Ling Liang, Luhao Liu, Jiaping Xie and Tingting Zhang
This paper aims to propose a social enterprise legitimation mechanism by combining the established logic and transformational logic to test the validity of the conceptual model.
Abstract
Purpose
This paper aims to propose a social enterprise legitimation mechanism by combining the established logic and transformational logic to test the validity of the conceptual model.
Design/methodology/approach
The authors construct the theoretical framework based on integrating organizational identity theory, attention-based view and collected 128 social enterprises data during the post-pandemic period in China. The authors applied multiple hierarchical regression analysis and mediation analysis to test the research hypothesis.
Findings
The results show that strong organizational identity contributes significantly to the cognitive legitimacy of social enterprise. Besides, we found that social welfare logic and digital transformation can positively mediate the correlation between organizational identity and cognitive legitimacy.
Practical implications
Social enterprises enhance legitimacy significantly by social welfare logic comparing with commercial logic, which indicates that social enterprises should allocate more internal resources and attention to present the organization's social value through various distributions. More importantly, social enterprises should embrace digital transformation to enhance transparency and efficiency, decrease transaction costs, enlarge organizational social impact to strengthen cognitive legitimacy.
Originality/value
The paper first proposed and empirically tested that digital transformation is an important mechanism to enhance the social enterprise's cognitive legitimacy.
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Gulizhaer Aisaiti, Jiaping Xie and Tingting Zhang
This paper aims to understand the relationship between the National Innovation Demonstration Zone policy and city innovation capability and the underlying mechanisms.
Abstract
Purpose
This paper aims to understand the relationship between the National Innovation Demonstration Zone policy and city innovation capability and the underlying mechanisms.
Design/methodology/approach
This paper collects panel data of 283 Chinese cities from 2006 to 2018 for the quasi-natural experiment of National Independent Demonstration Zone (NIDZ) policy. It applies the difference-in-difference (DID) method to study the impact of NIDZ policy on city innovation capability and its underlying mechanism to enhance it.
Findings
The empirical result indicates that the establishment of NIDZ significantly enhances the city's innovation capability, which was verified through a series of robustness tests. The mechanism analysis shows that the NIDZ promote the inflow and outflow of knowledge, which implies NIDZ enhances the innovation capability of cities by facilitating the innovation sharing impact. Heterogeneity analysis indicates that the higher degree of digitalization, the higher the government service level induce a more favourable policy effect. The policy effect is more significant in the cities with a higher marketization or the eastern developed region.
Practical implications
This study’s empirical findings suggest that it is essential to improve the digital infrastructure to accomplish the digital transformation and upgrading of NIDZ. The government should improve the service efficiency and reshape the city market environment to ensure the fair competition of science and technology enterprises.
Originality/value
The paper first proposed and empirically tested that innovation sharing is an important mechanism that can significantly enhance the city innovation capability. The authors analyse the heterogeneity of NIDZ from four aspects: digitalization level, marketization level, government service level, and regional development and expanded research boundaries.
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Nan Hua, Bin Li and Tingting (Christina) Zhang
This paper aims to propose a hospitality and tourism live-streaming (HTLS) experience cocreation model based on a critical reflection of extant literature to capture the governing…
Abstract
Purpose
This paper aims to propose a hospitality and tourism live-streaming (HTLS) experience cocreation model based on a critical reflection of extant literature to capture the governing structure of HTLS experiences and reveal the mechanisms under which HTLS works.
Design/methodology/approach
To ensure that critical reflections and insights produced by this study are meaningful and contribute to the body of knowledge and practices, the authors have adopted a robust methodology comprising systematic searching, evaluating and conceptualizing.
Findings
A conceptual model is developed around three critical and intimately related domains of HTLS experiences: the governing framework of HTLS content cocreation based on stakeholder theory; the structural relationships between HTLS content, IT affordance and HTLS experiences; and the conceptual structure of HTLS experiences based on personal engagement theory.
Practical implications
Several practical implications follow from this study. First, it is critical to understand that both HTLS content and experience are affected by multiple stakeholders. Second, stakeholder interactions and cocreation determine consumer experiences. Third, practitioners should take advantage of the understanding of HTLS stakeholder attributes. Fourth, attention should be paid to IT affordance. And lastly, a tiered structure appears to govern consumer engagement in HTLS.
Originality/value
Live-streaming studies are still in their infancy stage in hospitality and tourism, with only nine papers related to HTLS published in peer-reviewed journals until May 2022. This study reviewed a carefully selected collection of 15 live-streaming-related articles and proposed a conceptual HTLS experience cocreation model. Moreover, the existing studies in live streaming are synthesized, with important themes identified, as well as practical and theoretical trends explored.
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Ayaz Ahmad Khan, Rongrong Yu, Tingting Liu, Ning Gu, James Walsh and Saeed Reza Mohandes
To incentivize innovation, support competitiveness, lower skill scarcities, and alleviate the housing affordability difficulty, proponents underscore the pertinence of embracing…
Abstract
Purpose
To incentivize innovation, support competitiveness, lower skill scarcities, and alleviate the housing affordability difficulty, proponents underscore the pertinence of embracing contemporary construction methodologies, with particular emphasis on volumetric modular construction (VMC) as a sustainable paradigm for production and consumption. However, construction industry stakeholders in Australia have encountered profound challenges in adopting VMC, as its adoption remains significantly low. Therefore, this study investigated the constraints that hinder VMC in the Australian construction industry.
Design/methodology/approach
The study used qualitative methodology using semi-structured interviews as a core approach to glean professional experts' perspectives and insights, along with Pareto and mean index score analyses.
Findings
The study identified 77 reported and validated VMC constraints by professionals, categorizing them into eight categories: cultural, economic, knowledge, market, regulatory, stakeholder, supply chain, and technological. The mean index score analysis reveals stakeholder (µ = 9.67) constraints are the most significant, followed by cultural (µ = 9.62) and regulatory (µ = 9.11) constraints. Pareto analysis revealed 25 of the 77 constraints as ‘vital few” among different categories. This study presented causal relationships and mitigation strategies for VMC constraints, followed by an argument on whether VMC adoption in Australia requires a nudge or mandate.
Practical implications
This study offers guidance for efficient resource allocation, aiding management and government policy formulation. It's also valuable for global audiences, especially countries transitioning to modular construction.
Originality/value
This is one of the first studies to identify VMC constraints and delineate them into different categories in Australia, identify their causal interrelationships, and deliver countermeasures to overcome them.
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Tingting Hou, Shixuan Fu, Yichen Cao, Xiaojiang Zheng and Jianhua (Jordan) Yu
This research is motivated by the increasing need for international interactions during the gradual recovery of the tourism industry. By recognizing the paucity of research on…
Abstract
Purpose
This research is motivated by the increasing need for international interactions during the gradual recovery of the tourism industry. By recognizing the paucity of research on cultural closeness and accommodation categories, this research aims to illuminate the influencing mechanisms of psychological closeness and travelers’ willingness to book an accommodation-sharing property while booking an accommodation.
Design/methodology/approach
The authors employ a mixed-methods approach, including an experiment and semistructured interviews.
Findings
Results show that hosts’ higher cultural identity congruence leads to travelers’ higher willingness to book an accommodation-sharing property. Psychological closeness mediates the positive effect of cultural identity congruence on travelers’ willingness to book. The authors further explore the moderating role of room types (entire room vs. private room) and find that the mediation effect is stronger for booking an entire room.
Originality/value
The current research underlines the importance of cultural identity congruence and accommodation type on travelers’ willingness to book an accommodation-sharing property and psychological closeness.
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Improving the agricultural products market integration is conducive to developing provincial comparative advantage, optimization of agricultural and industrial organization and…
Abstract
Purpose
Improving the agricultural products market integration is conducive to developing provincial comparative advantage, optimization of agricultural and industrial organization and enhanced competitiveness. The relationship between the emergencies and the agricultural products market integration in the production and consumption provinces is of great significance for stabilizing market prices and improving the efficiency of agricultural resource allocation.
Design/methodology/approach
The authors reviewed the literature on the market integration of agricultural products. Then, they adopted a two-way fixed effect model to investigate the impact of emergencies on the poultry market integration in the production and consumption provinces in China.
Findings
Highly pathogenic avian influenza (HPAI) caused abnormal fluctuations in the poultry market price and decreased the poultry market integration. The negative impact of HPAI on poultry market integration was strengthened in the main production provinces and weakened in the main consumption provinces.
Originality/value
This is the first study that applies empirical analysis to identify the emergencies’ impact on the poultry market integration considering production and consumption characteristics. The results indicate that the impact of avian influenza is more serious in production provinces than in consumption provinces. Due to the heterogeneity of production and consumption provinces, the government implements precise compensation policies to resume production quickly after the disaster. It can be conductive to market integration and promote the development of agricultural products market.
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Tingting Zhang, Anil Bilgihan, Jay Kandampully and Can Lu
Companies increasingly rely on online communities for social customer support, to develop and nurture relationships with customers, and to generate product and service development…
Abstract
Purpose
Companies increasingly rely on online communities for social customer support, to develop and nurture relationships with customers, and to generate product and service development ideas. As yet, few studies have established the relationship between online communities and branding strategies. Therefore, the impact of online communities on branding requires investigation. The purpose of this paper is to examine the factors that influence brand relationships developed through online communities.
Design/methodology/approach
A theoretical model was developed based on marketing literature and tested using structural equation modeling with a sample size of 253 respondents.
Findings
Findings present the underlying reasons why and how online communities build stronger brand relationships with consumers. Online communities have been found to cultivate consumers’ sense of collectiveness with shared values conveyed through brand engagement; enhance consumers’ trust, leading to the establishment of a trustworthy image of the brand; and increase enjoyment and enrich consumers’ experience with the brand through participation and engagement.
Originality/value
This study provides insights to understand the direct relationship between online communities and brand performance. The findings of the study provide practical implications for brand relationship management and online community design.
研究目的
公司越来越依靠网上社区来提供社交式的消费者服务支持, 以建立和巩固与消费者的关系, 并且以获得产品、服务研发的新想法。至今为止, 很少的著作致力于研究网上社区与品牌战略的关系。因此, 网上社区对于品牌扩展的影响作用值得研究。本论文的研究目的即是研究通过网上社区建立起来的消费者品牌关系的诸多因素。.
研究设计/方法/途径
本论文的理论模型是以营销理论为基础而建立的。本论文采用结构方程模型, 253份样本数据, 来验证建立的理论模型。.
研究结果
各种通过网上社区建立更强消费者品牌关系的因素得以分析和整理。网上社区能够通过使消费者与品牌更贴近的各种活动, 以培养消费者对于品牌的认知和集体意识, 从而使消费者与品牌有一致的价值认知。此外, 网上社区还能增强消费者对于品牌的信任, 增强了消费者与品牌互动过程的愉悦感和体验感。.
研究原创性/价值
本论文对于网上社区和品牌表现之间的直接关系进行梳理和研究。其研究结果对于品牌关系管理和网上社区设计等方面有着很深的实际启示作用。.