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In Follow That Map! A First Look at Mapping Skills, a group of five diverse children search for their pets and take an exciting trip through the neighborhood, city and country, around the world and into space in an attempt to locate their missing dog and cat. This book presents key mapping concepts and serves as an introduction to maps. The lesson challenges students to explore different types of maps and early map concepts as they create their own book of maps. This lesson is recommended for grades one through three and should be completed in a week.

The author explores the contemporary logics of branding and authenticity among contestants in the reality television show, RuPaul’s Drag Race. In the chapter, the author points to the inherent tension in performing a drag persona that is perceived as authentic by audiences whilst at the same time looking to take advantage of any financial opportunities that being on the show may generate. This tricky balancing act is examined in relation to the case of the drag persona, Tina Burner, who was criticised for not being authentic enough and overbranding herself. The chapter highlights the competing demands that contestants on a high-profile reality show must deal with and the difficulty of deciding ‘when to keep it real in reality TV’.

Many “Divas” despite possessing destructive character traits ironically become successful entrepreneurs thus illustrating an alternative “storied” social construction of entrepreneurship. This influences how female entrepreneurs are perceived in the popular press and can be manipulated as an alternative entrepreneurial reality. The purpose of this paper is to build upon research into entrepreneurial identity introducing the “Diva” concept.

The qualitative methodological approach involves an analysis of biographies of famous Diva's to identify common themes; and an internet trawl to identify supplementary micro‐biographies and newspaper articles on “Divas”. This tripartite approach allows rich data to be collected permitting a comparative analysis.

This empirical paper presents the socially constructed nature of entrepreneurial narrative and the “Diva storyline” demonstrating the influence of journalistic licence upon how successful women are portrayed. The paper adds incremental credence to power of male‐dominated journalistic practices to vilify enterprising behaviour to sell newspapers.

An obvious limitation to the work is that the sample of articles and biographies selected were chosen via search parameters which mention the word “Diva”. Nevertheless, there is scope for further “more detailed” research into the phenomenon to flesh out the model built in this preliminary paper.

An important implication for scholars and journalists is the need to reconsider how we tell and decode entrepreneur stories. As researchers, we need to recognise that there are other avenues for women to become entrepreneurs than to become businesswomen and that it is alright for women to reject the “entrepreneur” label.

This paper informs our understanding of the socially constructed nature of how we tell, understand and appreciate entrepreneur stories. It thus makes a unique contribution by illustrating that the storylines which constitute the “Diva cycle” are constructed from the same storylines that we associate with entrepreneur stories but narrated in a different order. It provides another heuristic device for understanding the social construction of gendered entrepreneurial identities making it of interest to feminist scholars of entrepreneurship and to social constructionists alike.

From Dr No in 1962 to Spectre in 2015 the opening themes for James Bond movies have always played an important role in marketing, audience expectation and reception. Whether instrumental or sung, brassy or orchestral, upbeat or mellow, the music and/or lyrics, alongside innovative title sequences, function as key signifiers of gender representation in the ongoing series of spy adventures. Bond’s suave machismo, for example, is immediately set out in the opening titles for Dr No created by Maurice Binder. The iconic image of Bond viewed through a gun barrel as a shot rings out, is punctuated by Monty Norman’s theme music with its swinging brass and the tough, machine-gun like sound of electric guitar being played fiercely with a plectrum. Although this theme became synonymous with the character, there was a shift towards songs written specifically to tie-in with subsequent film titles although the lyrics rarely had anything to do with the narratives of the film. The title sequences themselves also became more provocative, invariably focussing on silhouetted, naked or semi-naked female bodies or their component parts alongside gun barrels and bullets, albeit in a highly stylised and artistic manner. This chapter, then, will consider how the theme music functions with the opening credits sequences in relation to the representation of women, race and the image of Bond himself and how the character has changed over time.

The objective of this study was to look closely at how domestic violence is represented in Pakistani drama serials to see if portrayals are reinforcing stereotypical and/or patriarchal values, or breaking the rigid norms.

With the help of dispositive analysis within the critical discourse approach, the prominent and non-dominant discourses about domestic violence were identified and discussed. Episodes from two popular drama serials, Kaisa Yeh Naseeban and Khaas, released in 2019, were watched with special focus on texts on domestic violence alongside objects and actions.

Analysis showed that both drama serials gave importance to socio-systemic and liberal humanist instrumentalism discourses, which describe domestic violence as a result of social structures and that abuse is used to assert control, respectively. However, some instances were noted where patriarchal values were encouraged.

As media has become a powerful tool of influence and awareness in the recent times, it is imperative that the content watched on it by millions of people be studied and analyzed. It is claimed that Pakistani drama serials with wide following and that are made on social issues around women aim to raise awareness and empower them. Domestic violence is a prevalent issue in Pakistan, and no research till date has examined representation of domestic violence on Pakistani popular media, which may influence response to domestic violence, which this paper aims to do.

Since the 1990s, Charlize Theron has appeared in films from a wide range of genres but has seen significant financial success from starring in action films, such as Mad Max: Fury Road (2015) and Atomic Blonde (2017). However, unlike some female action leads, she has not solely been defined or pigeonholed by these roles but has been able to transition between action roles and more ‘respectable’ dramatic roles, as well as the other conventions of female celebrity, such as being the face of advertising campaigns for perfume brands.

Theron has notably received several physical injuries during filming, such as breaking her teeth practising fight choreography during the production of Atomic Blonde. These injuries have frequently been added as part of the publicity campaign for the films and Theron's star image overall as signs of ‘authenticity’, leading these action films a sense of increased legitimacy. Tasker states that a female action star's ‘[public] formulation is indicative of the uncertainties generated by her image’ (1993, p. 14). Media attention is divided between focusing on Theron's physicality, both in the sense of the traditional Hollywood gaze and in terms of Theron's molding of her marketable image. Theron has managed to succeed as both a mainstream star and an action heroine. This has enabled Theron to transition between genres and franchises such as The Fate of The Furious (2017), and an Oscar-nominated dramatic role in the biopic Bombshell (2019).

This chapter will unpack the public persona of Charlize Theron as an action film star, exploring both the filmic texts and the presentation of Theron's often complicated and contradictory image in the media.

This paper aims to contribute or rekindle internal and external dialogues about the interactions, decisions and behaviour in the work environments; while also consider some critical overarching values that can help workforce members cope with the stress and pressure, which augment as the speed of life increases.

The methodology used in this project is an integrative literature review, supported by, findings and reflections from two doctoral dissertations: one in workplace spirituality and one in Buddhist psychology; and the researcher’s analysis and joint application of these two streams over the past decade.

Workplace spirituality and Buddhist psychology share overlapping, multi-interpretable traits, with as the main discrepancies that workplace spirituality is a relatively new concept, while Buddhist psychology has been around for more than 2,500 years; and workplace spirituality focusses only on the workplace, while Buddhist psychology focusses on every area of the life. Yet, the overarching notion of doing right while respecting and accepting others and aiming for an overarching better quality of life remains a strong driver in both realms.

This paper will hopefully entice future researchers to engage in additional studies on spiritual intersections to expand on such databases and enhance awareness, acceptance and implementation amongst scholars and practitioners in business settings.

Exploring intersections of behavioural disciplines such as workplace spirituality and Buddhist psychology addresses an important need within workforce members and therewith also those within their social circles, as they evoke deeper and consistent contemplation on the aspects that connect us together and can enhance overall well-being and happiness at a greater magnitude than, this study experiences it today.

The study aims to deliver a contribution to the database of awareness-enhancing literature, in an effort to help spawn dialogue and critical thinking about the attitudes and behaviours towards ourselves, others and the future.

This paper presents an overview of themes in two psychological streams, both focussing on living and acting with greater consciousness, to make more mindful decisions, improve the overall experience of cooperating towards a common good and understand the responsibility towards creating a future that will be sustainable rather than destroyed.

While analysts of postmodernism have feasted on marketing practices, the marketing discipline has been slow to acquire a taste for postmodernism. Offers marketers a taste of what it has to offer by examining the concept of intertextuality and demonstrating its reliance to advertising texts and their production and consumption. Drawing on a qualitative study of young adults, shows how their descriptions and experiences of particular ads shaped and were shaped by their experiences of other texts. Considers the implications of intertextuality for consumers’ attitudes, involvement and literacy with respect to advertising, for the link between ad and brand consumption, and the relationship between marketing theory and practice.

This paper aims to provide a look at an unusual emerging market though its main aim is to provide a rich and colourful exercise for teaching marketing. Rich in that the teacher has a variety of options, colourful in that the student will be engaged by the language and content.

The case study focuses on an unusual and relatively new leisure product that combines two growing areas: cruise tourism and music festivals. The case is written in a narrative style to allow student interpretation of the material and application to a range of marketing concepts. The information within the case is derived from a number of published sources including market data, internet chatrooms, blogs and an interview with a customer.

The case builds to provide a picture of an innovative niche product in an emerging growth market. In the introduction, it demonstrates that popular music is no longer limited to low‐income youth. The sections that follow the introduction set the scene for a (variable) market definition. Next, the experiences revealed in the Sixthman Blog show their lack of understanding of this “new product”. Whilst, the personal experience that follows highlights typical customer demographics and needs. The research from Mintel pulls much of this together before leaving some thoughts for the future in the final section.

The case can be used for teaching in a number of ways, for example, relating to market development, segmentation, targeting and marketing communications.

Originally grounded in library and information science, the majority of information behaviour and information-seeking theories focus on task-based scenarios where users try to resolve information needs. While other theories exist, such as how people unexpectedly encounter information, for example, they are typically related back to tasks, motivated by work or personal goals. This chapter, however, focuses on casual-leisure scenarios that are typically motivated by hedonistic needs rather than information needs, where people engage in searching behaviours for pleasure rather than to find information. This chapter describes two studies on (1) television information behaviour and (2) the casual information behaviours described by users of Twitter. The first study focuses on a specific casual-leisure domain that is familiar to many, while the second indicates that our findings generalise to many other casual-leisure scenarios. The results of these two studies are then used to define an initial model of casual-leisure information behaviour, which highlights the key differences between casual-leisure scenarios and typical information behaviour theory. The chapter concludes by discussing how this new model of casual-leisure information behaviour challenges the way we design information systems, measure their value and consequently evaluate their support for users.