Peter Donovan and Timothy Samler
Delighting customers should be a compelling business strategy. DetailsThe Ten‐step Approach to Delighting Customers on which Northern TelecomEurope and Oracle Corporation UK based…
Abstract
Delighting customers should be a compelling business strategy. Details The Ten‐step Approach to Delighting Customers on which Northern Telecom Europe and Oracle Corporation UK based their customer‐driven programmes. Identifies perception as the fifth P of marketing management that distinguishes a customer‐driven organization.