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Since Weick’s (1993) seminal Mann Gulch paper articulated a collapse of sensemaking, scholars have repeatedly investigated sensemaking downstream of enactment. Motivated by another wildland firefighting tragedy, the tragic loss of 19 firefighters in Arizona in 2013, this study aims to look at enactment itself and reveals that the endogenous creation and re-creation of the wildland fire caused a fatal feedback loop of “trigger traps” leading to perpetual enactment that short-circuited sensemaking. Wildland fires can have unpredictable consequences, which triggers in individual sensemakers a fatal and continuous return to the beginning of the sensemaking process.

This paper’s approach is a case study based on a textual analysis of sources investigating the 2013 Yarnell Hill fire. The authors also carefully compared the Yarnell Hill and Mann Gulch disasters in search of breakdowns in sensemaking that could help us understand why we continue to lose firefighters in the line of duty.

The simultaneously volatile and complex environment at Yarnell illustrates sensemaking antecedents to the study of enactment. The findings suggest ways that organizations – those fighting wildfire or those fighting a global pandemic – can avoid getting trapped in the early stages of enactment and can retain resilience in their sensemaking.

This paper introduces the concept of “trigger traps” to help explain the fatal feedback loop of repeated environmental triggers in the early stages of sensemaking in volatile environments.

This paper aims to contribute to the ongoing debate about the relevance of sustainability in management education through exploration of the needs and expectations of a key group of business schools’ stakeholders – senior executives of leading corporations.

The paper presents findings from a survey regarding sustainability within management education returned by executives from a wide span of global companies. The study includes 194 survey responses by senior executives from companies that are signatories of the United Nations Global Compact.

Results from a survey of executives from leading multinational enterprises reveal widespread recognition that sustainability issues are increasingly important for effective management, thus that managers must be appropriately trained for these emerging challenges. Survey results also indicate the kinds of skills and qualities seen as valuable by corporate leaders.

It is not possible to extrapolate from this study the aggregate sentiment of all senior business executives, but the sample of 194 respondents is significant.

The expressed demand from business leaders provides context for business school faculty and administrators involved in the development of appropriately trained professionals.

The study provides indication of demand from a significant subset of influential executives, providing support for the on-going progress of the integration of sustainability topics and training in the curricula of business and other fields.

Purpose – This chapter introduces this volume's topics, purpose and key themes.

Methodology/approach – This chapter reviews literature and chapters and offers conceptual development.

Findings – The difficulties of CSR in theory and practice are mainly due to its incomplete conceptualisation because its inseparable counterpart CSI has been eventually neglected or ignored in the CSR theorising process. The CSI concept is as equally important as CSR. CSI offers a theoretical platform to avoid the vagueness, ambiguity, arbitrariness and mysticism of CSR. CSI deserves to be a serious subject of inquiry and demands more scholarly attention.

Practical/social implications – With the aid of the CSI concept, CSR becomes more realistic and effective, as it is now more focused, practical and operational. While CSI is clear-cut, CSR is clearly meant, at the very least, to do well by undoing CSI. It is easier to promote CSR by addressing CSI first. The concept of CSI may allow everyone, including business practitioners, to concentrate on resolving the most important and urgent issues of public concern. It also encourages people to address the root causes of CSI problems in a systematic way. Doing so undoubtedly expands and enriches the understanding of CSR.

Originality/value of chapter – The concept of CSI has been less developed in academic circles. While the contributors of this volume have made significant contributions to the understanding of CSI, this chapter adds fresh reasoning and explanations to the development of the CSI subject.

Purpose – By exploring what Corporate Social Responsibility (CSR) is not, its opposite termed Corporate Social Irresponsibility (CSI), we raise understanding and focus awareness on the material differences and associated arguments for and against.

Approach – Background, context, and theory introduce the concept of a continuum between CSI and CSR, which is illustrated in a progression of graphic figures.

Findings – Focus on the affirmation of CSR has distracted attention and resources from a more addressable concern: identification and denunciation of antisocial business behavior. Focusing instead on the opposite, defined here as CSI, avoids much of the ambiguity of CSR and presents a clarifying continuum between the two.

Originality – Using engaging logic, uncommon connections are made between such erstwhile polar-opposites as Friedman and Carroll to reveal broad agreement that CSI is destructive and can be universally opposed.

Implications – While promotion of CSR remains contentious, a broader range of business and thought leaders can find common ground by focusing on the CSI side of the continuum and uniting against it. Practitioners, academicians, and activists alike can agree that social benefits are greater from focusing on reduction of CSI rather than on promotion of CSR.

Victoria Olufunmilayo Ajala (PhD) is Reader at Department of Human Communications, Bowen University, Nigeria, holds a BSc (1st Class honours), two MScs in Advertising and PR and PhD in Communication. She has published books and several research articles in local and international journals, and is Fellow of the NIPR, a member of the ACCE and the APRA.

This paper aims to summarize a new alert issued by the Securities and Exchange Commission’s (SEC’s) Office of Compliance Inspections and Examinations (“OCIE”), highlighting the most common compliance issues relating to Rule 206(4)-1 (the “Advertising Rule”) under the Investment Advisers Act of 1940 (the “Advisers Act”).

This study describes the compliance issues highlighted in the risk alert. OCIE identified these compliance issues as part of its “Touting Initiative,” an examination initiative launched in 2016 to examine the adequacy of disclosures that advisers provided to their clients when touting awards, promoting ranking lists and/or identifying professional designations (collectively, “accolades”) in their marketing materials. The OCIE based its findings on deficiency letters resulting from over 1,000 adviser examinations.

The risk alert provides guidance to advisers who are reviewing the adequacy and effectiveness of their compliance programs in light of the Advertising Rule.

This study provides practical guidance from experienced investment-fund lawyers. Although most experienced people in the industry will not be shocked by anything in the alert, the alert is a helpful reminder about the SEC’s continuing focus on these issues.

The purpose of this paper is to reveal the assumptive concept of internationalization because it is discussed and understood in the international business (IB) literature. This paper develops a framework to reconceptualize internationalization in the context of global value chain (GVC) and sustainability. Based on this conceptual framework, this paper aims to formulate interrelated propositions to define internationalization.

This paper reviews the assumptive conceptualization process based on empirical evidence obtained through qualitative, illustrative and descriptive content analysis methods. Through the collection and qualitative content analysis of milestone papers, this paper demonstrates the fragmentation of the concept of internationalization. This paper reviews the evolving nature of the concept of internationalization, analyzing the accumulative issues associated with defining internationalization, as well as its potential future development.

This paper introduces a dynamic perspective on the evolving nature of the concept of internationalization and argue there is a need to reconceptualize internationalization in the context of the GVC and sustainability.

After reviewing the context in which the term “internationalization” has been applied and taking into consideration the current trends in the IB, this paper formulates an updated definition of the term internationalization. This paper offers a viewpoint on the future direction of the concept of internationalization in light of the growing importance of sustainability within IB.