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Article
Publication date: 18 January 2011

Robert L. Harrison and Timothy M. Reilly

The purpose of this article is to determine the uses of mixed method research designs published in major marketing journals.

35309

Abstract

Purpose

The purpose of this article is to determine the uses of mixed method research designs published in major marketing journals.

Design/methodology/approach

This study involved a content analysis of 2,166 articles published between 2003 and 2009 in nine prominent marketing journals.

Findings

A total of 34 mixed method studies implemented data‐collection procedures sequentially (79 percent), eight implemented them concurrently (19 percent) and one combined both sequential and concurrent procedures (2 percent). On the whole, priority was skewed more toward quantitative strands, with 27 articles prioritizing quantitative data (63 percent), three articles prioritizing qualitative data (7 percent), and 13 articles prioritizing both equally (30 percent).

Research limitations/implications

It is clear that marketing scholars recognize the benefit of mixing qualitative and quantitative research; however, as a discipline we are not demonstrating knowledge of the mixed method literature or procedures, as only one article recognized or mentioned knowledge of mixed method procedures or cited mixed method research.

Practical implications

This study provides guidance for researchers in identifying design types appropriate for various rationales or research objectives and models of different design types that have been published in marketing journals. In addition, implications for designing mixed methods studies in marketing include highlighting the need for scholars to specifically address issues such as the timing and priority given to each data type (i.e. sequential or concurrent), and the integration (or mixing) of the both data types.

Originality/value

Until now, the role of mixed methods designs in marketing has not been the subject of formal examination. The delineation of the major forms in mixed method designs provides a framework for looking at such design types, which helps to provide more credibility to the field of marketing by providing examples of research designs that are substantially different than single strand studies.

Details

Qualitative Market Research: An International Journal, vol. 14 no. 1
Type: Research Article
ISSN: 1352-2752

Keywords

Available. Content available
Article
Publication date: 18 January 2011

Len Tiu Wright

396

Abstract

Details

Qualitative Market Research: An International Journal, vol. 14 no. 1
Type: Research Article
ISSN: 1352-2752

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Book part
Publication date: 23 July 2015

Abstract

Details

Tourism Research Frontiers: Beyond the Boundaries of Knowledge
Type: Book
ISBN: 978-1-78350-993-5

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Article
Publication date: 1 March 2004

Rémy Tremblay and Karen O'Reilly

In this article, we demonstrate how a tourist destination can transform itself into a tourism‐based transnational community. Inspired from two case studies, the Britons in Spain…

100

Abstract

In this article, we demonstrate how a tourist destination can transform itself into a tourism‐based transnational community. Inspired from two case studies, the Britons in Spain and the Quebecers in Florida, we propose a three‐phase model to explore the process the “touristification” of a transnational community. These phases are: the adoption of a tourist destination, the transformation of this destination into a tourism‐based transnational community, and the decline of the latter.

Details

Tourism Review, vol. 59 no. 3
Type: Research Article
ISSN: 1660-5373

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Book part
Publication date: 6 September 2019

Abstract

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Experiencing Persian Heritage
Type: Book
ISBN: 978-1-78754-813-8

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Book part
Publication date: 14 September 2018

Abstract

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Authenticity & Tourism
Type: Book
ISBN: 978-1-78754-817-6

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Article
Publication date: 5 March 2018

Phillip Wilson Witt and Timothy Baker

From two bodies of literature, the purpose of this paper is to generate theory for an updated conceptual model of drivers of Six Sigma project success by integrating extant…

1455

Abstract

Purpose

From two bodies of literature, the purpose of this paper is to generate theory for an updated conceptual model of drivers of Six Sigma project success by integrating extant psychology theory and empirical general team project results with a history of eight recent Six Sigma projects and extant Six Sigma literature. The new theory emphasizes the need for project leads to process information simultaneously, as well as develop prioritization abilities. Also, the new theory reverses the relations of three existing theories from general team composition theory. The new theory suggests that Six Sigma belt trainers should focus more on soft skill development.

Design/methodology/approach

A literature review of the two bodies of literature previously mentioned.

Findings

Eight new propositions related to the success of Six Sigma projects are developed. Further, two new constructs, “project leader simultaneity of thought” and “prioritization ability” are suggested for further investigation.

Originality/value

The authors suggest a few practical implications: first a greater emphasis on soft skill training would be beneficial in Six Sigma belt training. A second new point of emphasis in belt training is developing greater internal locus of control in belt candidates. Third, the authors suggest that during the team member selection process a diversity of backgrounds would be beneficial to Six Sigma project success.

Details

International Journal of Quality & Reliability Management, vol. 35 no. 3
Type: Research Article
ISSN: 0265-671X

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Abstract

Details

Anti-Corrosion Methods and Materials, vol. 50 no. 4
Type: Research Article
ISSN: 0003-5599

Keywords

Available. Content available
Book part
Publication date: 4 March 2024

Free Access. Free Access

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Details

Managing Destinations
Type: Book
ISBN: 978-1-83797-176-3

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Book part
Publication date: 26 November 2020

Christopher W. J. Steele and Timothy R. Hannigan

Talk of “macrofoundations” helps foreground the constitutive and contextualizing powers of institutions – dynamics that are inadvertently obscured by the imagery of…

Abstract

Talk of “macrofoundations” helps foreground the constitutive and contextualizing powers of institutions – dynamics that are inadvertently obscured by the imagery of microfoundations. Highlighting these aspects of institutions in turn opens intriguing lines of inquiry into institutional reproduction and change, lived experience of institutions, and tectonic shifts in institutional configurations. However, there is a twist: taking these themes seriously ultimately challenges any naïve division of micro and macro, and undermines the claim of either to a genuinely foundational role in social analysis. The authors propose an alternative “optometric” imagery – positioning the micro and the macro as arrays of associated lenses, which bring certain things into focus at the cost of others. The authors argue that this imagery should not only encourage analytic reflexivity (“a more optometric institutionalism”) but also draw attention to the use of such lenses in everyday life, as an underexplored but critical phenomenon for institutional theory and research (“an institutionalist optometry”).

Details

Macrofoundations: Exploring the Institutionally Situated Nature of Activity
Type: Book
ISBN: 978-1-83909-160-5

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