Search results

1 – 10 of 14
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Article
Publication date: 16 November 2020

Tim Eberhardt, Marco Hubert, Helena Maria Lischka, Mirja Hubert and Zhibin Lin

The purpose of this study is to examine how subjective knowledge about fair trade products and the perceived trustworthiness of information about fair trade goods influence…

1676

Abstract

Purpose

The purpose of this study is to examine how subjective knowledge about fair trade products and the perceived trustworthiness of information about fair trade goods influence purchase intention and reported purchase behaviour across two product categories, namely, fashion and food.

Design/methodology/approach

Data were collected from an online survey with a sample of 1,616 consumers in four European countries, namely, Germany, Italy, Austria and the UK.

Findings

The results show that subjective knowledge moderates the positive relationship between intentions to purchase and reported purchase behaviour of fair trade products, however, the moderating role of perceived information trustworthiness was not significant. Furthermore, both the intention to purchase and reported purchase behaviour are significantly lower for fair trade fashion products than for fair trade food products.

Practical implications

This paper shows how fair trade consumption behaviour is mainly influenced by subjective knowledge about fair trade products. It reveals existing differences in both the buying intentions and reported purchase behaviour in different European markets.

Originality/value

This research broadens the understanding of consumers’ fair trade consumption behaviour across two different product categories and four different countries, with a focus on the interaction effect of consumers’ subjective knowledge and information trustworthiness.

Details

Journal of Consumer Marketing, vol. 38 no. 1
Type: Research Article
ISSN: 0736-3761

Keywords

Access Restricted. View access options
Article
Publication date: 10 August 2015

Inga Wobker, Tim Eberhardt and Peter Kenning

Due to the rising number of product, service, and shopping possibilities available to consumers, food shopping has become increasingly more complex. As a result, consumers can…

1897

Abstract

Purpose

Due to the rising number of product, service, and shopping possibilities available to consumers, food shopping has become increasingly more complex. As a result, consumers can become confused, and this state of confusion may influence their purchase behaviour (e.g. may cause them to not buy a product) and the personal needs they have in a shopping environment (e.g. certification to signal product quality, salesperson consultation for assistance in decision making, or governmental regulation). However, trust can reduce complexity, and may thereby moderate the influence of consumer confusion for negative outcomes. The purpose of this paper is to identify outcomes of consumer confusion and to investigate the moderating role of broader-scope trust on the negative outcomes of this confusion.

Design/methodology/approach

A conceptual model was developed to study potential negative outcomes of consumer confusion. In order to assess consumer confusion and the degree of negative outcomes, a telephone survey method for the questionnaire was applied, querying 516 participants who regularly bought food products.

Findings

The results clearly suggest that consumer confusion evokes various negative outcomes that are of relevance for food retailing. The intensity of the influence of consumer confusion on several of those negative outcomes could be decreased by broader-scope trust. Further, an interaction effect linked to gender was observed.

Originality/value

To the best of the knowledge, this is the first international journal publication on the moderating role of trust on the outcomes of consumer confusion.

Details

International Journal of Retail & Distribution Management, vol. 43 no. 8
Type: Research Article
ISSN: 0959-0552

Keywords

Access Restricted. View access options
Article
Publication date: 23 March 2012

Linn Viktoria Rampl, Tim Eberhardt, Reinhard Schütte and Peter Kenning

The rising number of food safety scandals during recent years has led to increased uncertainty about food consumption choices. Additionally, new production process technologies…

5573

Abstract

Purpose

The rising number of food safety scandals during recent years has led to increased uncertainty about food consumption choices. Additionally, new production process technologies, increased attention toward product ingredients, and obesity concerns have affected general levels of trust in food. Consequently, trust is an ever more decisive factor for success in food industry buyer‐seller relationships and, hence, in the retail food market. Although considerable research has investigated trust in organizations, research in the food retailing industry needs further investigation. The aim of this paper is to identify variables related to consumer trust in food retailers. Only when consumer trust in food retailers is understood can retailers effectively apply corresponding strategies to secure long‐term success.

Design/methodology/approach

Based on an established model of trust in organizations, the authors developed a questionnaire to test drivers (ability, benevolence, integrity), outcomes (risk taking, loyalty) of specific trust in food retailers, as well as moderators (propensity to trust, perceived risk).

Findings

Study results support the hypothesized model, showing that specific trust in a food retailer strongly predicts risk taking and, in turn, loyalty. The food retailer's ability and integrity were identified as relevant to specific trust, while the customer's propensity to trust was shown to moderate the relationship between benevolence and specific trust. The results further indicate that the perceived risk affects the relationship between specific trust and risk taking.

Originality/value

This paper is the first to apply and test an established model of trust in the food‐retailing market.

Details

International Journal of Retail & Distribution Management, vol. 40 no. 4
Type: Research Article
ISSN: 0959-0552

Keywords

Access Restricted. View access options
Article
Publication date: 31 January 2018

Caspar Krampe, Enrique Strelow, Alexander Haas and Peter Kenning

This study is the first to examine consumer’s neural reaction to different merchandising communication strategies at the point-of-sale (PoS) by applying functional near-infrared…

1712

Abstract

Purpose

This study is the first to examine consumer’s neural reaction to different merchandising communication strategies at the point-of-sale (PoS) by applying functional near-infrared spectroscopy (fNIRS). By doing so, the purpose of this study is to extend consumer neuroscience to retail and shopper research.

Design/methodology/approach

Two experiments were conducted in which 36 shoppers were exposed to a realistic grocery shopping scenario while their brain haemodynamics were measured using mobile fNIRS.

Findings

Results revealed that mobile fNIRS appears a valid method to study neural activation of the prefrontal cortex (PFC) in the field of “shopper neuroscience”. More precisely, results demonstrated that the orbitofrontal cortex (OFC) might be crucial for processing and predicting merchandising communication strategy effectiveness.

Research limitations/implications

This research gives evidence that certain regions of the PFC, in particular the OFC and the dorsolateral prefrontal cortex (dlPFC), are crucial to process and evaluate merchandising communication strategies.

Practical implications

The current work opens a promising new avenue for studying and understanding shopper’s behaviour. Mobile fNIRS enables marketing management to collect neural data from shoppers and analyse neural activity associated with real-life settings. Furthermore, based on a better understanding of shoppers’ perceptual processes of communication strategies, marketers can design more effective merchandising communication strategies.

Originality/value

The study is the first to implement the innovative, mobile neuroimaging method of fNIRS to a PoS setting. It, therefore, opens up the promising field of “shopper neuroscience”.

Details

European Journal of Marketing, vol. 52 no. 1/2
Type: Research Article
ISSN: 0309-0566

Keywords

Access Restricted. View access options
Article
Publication date: 1 August 1993

John K.S. Chong, Marcia Wright Kassner and Ta‐Lang Shih

Makes recommendations, based on a 1991 study of Hong Kong ExecutiveMBA students, for management education and development programmes forthe development of Hong Kong managers, in…

118

Abstract

Makes recommendations, based on a 1991 study of Hong Kong Executive MBA students, for management education and development programmes for the development of Hong Kong managers, in anticipation of the changes that will occur when control of Hong Kong is transferred from Britain to mainland China in 1997. Finds that Hong Kong managers expect changes in many parts of their lives – political, social, personal property rights and moral beliefs. Therefore, recommends that management development prepare Hong Kong managers to meet this multitude of changes.

Details

Journal of Management Development, vol. 12 no. 8
Type: Research Article
ISSN: 0262-1711

Keywords

Available. Open Access. Open Access
Article
Publication date: 13 April 2021

Łukasz Kryszak, Katarzyna Świerczyńska and Jakub Staniszewski

Total factor productivity (TFP) has become a prominent concept in agriculture economics and policy over the last three decades. The main aim of this paper is to obtain a detailed…

6215

Abstract

Purpose

Total factor productivity (TFP) has become a prominent concept in agriculture economics and policy over the last three decades. The main aim of this paper is to obtain a detailed picture of the field via bibliometric analysis to identify research streams and future research agenda.

Design/methodology/approach

The data sample consists of 472 papers in several bibliometric exercises. Citation and collaboration structure analyses are employed to identify most important authors and journals and track the interconnections between main authors and institutions. Next, content analysis based on bibliographic coupling is conducted to identify main research streams in TFP.

Findings

Three research streams in agricultural TFP research were distinguished: TFP growth in developing countries in the context of policy reforms (1), TFP in the context of new challenges in agriculture (2) and finally, non-parametric TFP decomposition based on secondary data (3).

Originality/value

This research indicates agenda of future TFP research, in particular broadening the concept of TFP to the problems of policy, environment and technology in emerging countries. It provides description of the current state of the art in the agricultural TFP literature and can serve as a “guide” to the field.

Details

International Journal of Emerging Markets, vol. 18 no. 1
Type: Research Article
ISSN: 1746-8809

Keywords

Access Restricted. View access options
Article
Publication date: 16 July 2020

C. Malik Boykin, N. Derek Brown, James T. Carter, Kristin Dukes, Dorainne J. Green, Timothy Harrison, Mikki Hebl, Asia McCleary-Gaddy, Ashley Membere, Cordy A. McJunkins, Cortney Simmons, Sarah Singletary Walker, Alexis Nicole Smith and Amber D. Williams

The current piece summarizes five critical points about racism from the point of view of Black scholars and allies: (1) Black people are experiencing exhaustion from and…

4009

Abstract

Purpose

The current piece summarizes five critical points about racism from the point of view of Black scholars and allies: (1) Black people are experiencing exhaustion from and physiological effects of racism, (2) racism extends far beyond police brutality and into most societal structures, (3) despite being the targets of racism, Black people are often blamed for their oppression and retaliated against for their response to it, (4) everyone must improve their awareness and knowledge (through both formal education and individual motivation) to fight racism and (5) anti-racist policies and accountability are key to enact structural reformation.

Findings

The first three of these points detail the depths of the problem from the perspectives of the authors and the final two lay out a call to action.

Practical implications

This viewpoint is the joint effort of 14 authors who provided a unified perspective.

Originality/value

This was one of the most original experiences the authors have had – working with 13 former/current students on joint perspectives about police brutality and racism more generally. The authors thank for the opportunity.

Details

Equality, Diversity and Inclusion: An International Journal, vol. 39 no. 7
Type: Research Article
ISSN: 2040-7149

Keywords

Available. Content available
Book part
Publication date: 11 July 2022

Nicole C. Jones Young

Abstract

Details

Now Hiring
Type: Book
ISBN: 978-1-80262-085-6

Available. Content available
391

Abstract

Details

Journal of Asia Business Studies, vol. 6 no. 2
Type: Research Article
ISSN: 1558-7894

Access Restricted. View access options
Article
Publication date: 1 January 1992

ROY RADA and GEENG‐NENG YOU

Navigation problems in a hypertext might be reduced, if multiple, coherent views of the hypertext were available. Document outlines help readers appreciate the structure and…

72

Abstract

Navigation problems in a hypertext might be reduced, if multiple, coherent views of the hypertext were available. Document outlines help readers appreciate the structure and meaning of the document. We propose measures of syntactic and lexical balance in an outline and show in a sample of documents the degree to which these balances occur. Based on balance in an outline, a method for semi‐automatically generating an alternative outline is applied to one textbook. The textbook with both its original and its alternative outline is available in hypertext, and subjects who were asked to evaluate this hypertext noted that the alternative outline would help readers compare concepts in the textbook. The computer programs for generating outlines have been used in several writing tasks, including the writing of this paper.

Details

Journal of Documentation, vol. 48 no. 1
Type: Research Article
ISSN: 0022-0418

1 – 10 of 14
Per page
102050