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Article
Publication date: 1 April 2014

Michel Rod and Tim Beal

The purpose of this paper is to explore the developing wine markets of Japan and Singapore for New Zealand (NZ) wine. It is principally an opinion piece with some reference to the…

902

Abstract

Purpose

The purpose of this paper is to explore the developing wine markets of Japan and Singapore for New Zealand (NZ) wine. It is principally an opinion piece with some reference to the academic literature, to the trade literature and quite a bit of the authors' own experiences as marketing academics conducting research in East Asia on the growth of wine drinking in this region of the globe.

Design/methodology/approach

This paper is atypical in that it is more of a descriptive commentary, or “Viewpoint”, that draws on the literature interspersed with the autoethnographic reflections regarding the experiences in looking at NZ wine in Japan and Singapore as well as drawing on data from face-to-face interviews and focus groups with a variety of participants with knowledge of the global wine industry. Informal meetings were held with individuals representing NZ wineries, Japanese and Singapore wine distributors, restaurant food and beverage managers, wine journalists, wine shop proprietors and sommeliers data. Personal reflections and opinions are interspersed with the trade and academic literature in relation to the exploration of the NZ experience in the wine markets of Japan and Singapore.

Findings

The major finding is that there are marked differences between Japanese and Singaporean consumers and that the adoption of wine drinking or the incorporation of wine into one's non-traditionally wine-drinking society involves individuals who play cultural intermediary roles as communicators and distributors of “cultural products” and as translators of cultural products into meaningful local, consumption experiences. Based on personal observations, there appears to be a functional aspect to this facet of globalisation in that cultural intermediaries facilitate the adoption of wine consumption in emerging Asian markets simply through promoting it as a social accompaniment much like local alcoholic beverages, but also that wine has the capacity to enhance local cuisine.

Practical implications

The insights gained through personal reflection and an examination of perspectives from participants with knowledge of the wine industry in Japan and Singapore should help NZ wine producers with specific knowledge to navigate through the complexity of emerging wine markets in the Asian context.

Originality/value

The contribution is in looking at “sophisticated globalization” in the context of NZ wine producers looking to market a cultural product such as wine to specific Asian societies not traditionally known for wine drinking.

Details

Asia-Pacific Journal of Business Administration, vol. 6 no. 1
Type: Research Article
ISSN: 1757-4323

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Article
Publication date: 30 March 2012

Michel Rod, Nick Ellis and Tim Beal

The purpose of this paper is to explore the role and influence of cultural intermediaries in the developing wine markets of Japan and Singapore by taking a discursive view of…

1383

Abstract

Purpose

The purpose of this paper is to explore the role and influence of cultural intermediaries in the developing wine markets of Japan and Singapore by taking a discursive view of relationships amongst these cultural intermediaries, as well as between them and various members of the supply chain in international wine marketing – including consumers.

Design/methodology/approach

The authors explore cross‐cultural issues by taking a discursive perspective to studying representations of self, and of inter‐organizational and inter‐personal relationships in the global wine business, specifically through the analysis of a series of accounts of cultural intermediaries and key stakeholders involved in potentially influencing the extent to which New Zealand wines achieve a greater presence in the Japan and Singapore marketplaces.

Findings

In their talk, participants explicitly (and sometimes implicitly) construct “vertical” relationships with downstream and upstream supply chain actors (consumers and producers, respectively) as needing guidance or assistance that seemingly only they are capable of providing. They also construct “horizontal” relations with fellow cultural intermediaries. In these discursive constructions, evaluative positioning often occurs, as the various actors are constructed positively or negatively, depending on the nature of the legitimisation sought by the speaker as they seek to justify their contribution to the network.

Practical implications

The insights gained through an examination of discourse should help B2B practitioners in the increasingly globalising wine industry to navigate through the complexity of emerging wine markets in the Asian context.

Originality/value

The paper's contribution is in looking at these cultural intermediaries as cultural bridges in the context of “sophisticated globalization” in specific Asian societies not traditionally known for wine‐drinking.

Details

Qualitative Market Research: An International Journal, vol. 15 no. 2
Type: Research Article
ISSN: 1352-2752

Keywords

Available. Content available
Article
Publication date: 30 March 2012

Len Tiu Wright

292

Abstract

Details

Qualitative Market Research: An International Journal, vol. 15 no. 2
Type: Research Article
ISSN: 1352-2752

Available. Content available
Article
Publication date: 26 March 2010

591

Abstract

Details

Journal of Islamic Marketing, vol. 1 no. 1
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 1 February 2002

Sang T. Choe and Kelly D. Huff

North Korea is moving in the direction of an open market as China did a generation ago. With a substantial population of 22 million, the country has abundant natural resources and…

309

Abstract

North Korea is moving in the direction of an open market as China did a generation ago. With a substantial population of 22 million, the country has abundant natural resources and an affordable labor force that are attractive to contract manufacturers, importers of retail goods, and contractors of large turnkey projects. North Korea's strategic location in the Far East offers enormous savings in transportation cost for multinational firms wishing to ship goods to Southeast Asia and Europe. Five reasons to do business with North Korea are analyzed in the report.

Details

International Journal of Commerce and Management, vol. 12 no. 2
Type: Research Article
ISSN: 1056-9219

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Book part
Publication date: 26 August 2019

Denisa Luta, Deborah M. Powell and Jeffrey R. Spence

Our study examined whether work engagement follows a predictable pattern over the course of the work week and the role of personality traits in shaping this pattern.

Abstract

Purpose

Our study examined whether work engagement follows a predictable pattern over the course of the work week and the role of personality traits in shaping this pattern.

Design/Methodology/Approach

We examined these questions with 131 employees from Canada and the United States who provided daily ratings of work engagement over the course of 10 work days.

Findings

Multilevel modeling revealed that employee engagement followed an inverted U-shaped curvilinear pattern from Monday to Friday, peaking midweek. Neuroticism moderated the change pattern of engagement across the work week, such that individuals with higher levels of neuroticism experienced lower and less stable levels of work engagement throughout the work week compared with individuals with lower levels of neuroticism. However, extroversion and conscientiousness did not moderate the change pattern of employee engagement.

Research Limitations/Implications

These results provide insight into the entrainment of work to the work week and how this entrainment is further affected by the personality trait neuroticism.

Practical Implications

Understanding the weekly pattern of work engagement will help leaders’ time work assignments, interventions, and training sessions to keep the levels of employee engagement high.

Originality/Value

Our study revealed novel predictors of within-person engagement: weekly entrainment and neuroticism.

Details

Emotions and Leadership
Type: Book
ISBN: 978-1-83867-202-7

Keywords

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Article
Publication date: 13 February 2019

Garth Harris and Peter A. Dacin

The purpose of this paper is to explore what an idiosyncratic and dynamic sense of belonging entails for consumption in a lifestyle sport, an ever shifting and progressing world…

700

Abstract

Purpose

The purpose of this paper is to explore what an idiosyncratic and dynamic sense of belonging entails for consumption in a lifestyle sport, an ever shifting and progressing world in which individuals engage in community while also seeking to individuate their own sense of belonging.

Design/methodology/approach

The authors adopt an ethnographic approach in the context of a regional skateboarding community. Over a year at local skateparks, we interviewed 15 well-established, committed members of the community identified by others (through snowball techniques) to allow us to delve into the phenomenon. These interviews were conducted as part of the primary author's doctoral thesis (See Harris, 2011).

Findings

An idiosyncratic and dynamic sense of belonging is prevalent in the lifestyle sport community, even among well-established members. This is reflected in and motivated by a variety of consumption, as well as overconsumption practices.

Practical implications

Understanding the idiosyncratic and dynamic nature of a sense of belonging allows marketers to design offerings to effectively deal with the ambiguities of belonging but also raises the potential for the destructive use of marketing.

Originality/value

The authors demonstrate how approaching belonging through a dynamic and idiosyncratic sense of belonging provides a deeper understanding of belonging and related consumption activities in a lifestyle sport.

Details

Journal of Consumer Marketing, vol. 36 no. 2
Type: Research Article
ISSN: 0736-3761

Keywords

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Article
Publication date: 1 November 2009

Lori B. Holcomb, Candy Beal and Amanda Robertson

This paper represents an overview of our journey utilizing and integrating technology in the social studies context. We describe and explain our initial efforts that used Web 1.0…

84

Abstract

This paper represents an overview of our journey utilizing and integrating technology in the social studies context. We describe and explain our initial efforts that used Web 1.0 and then trace our development to our most recent project that incorporates and capitalizes on Web 2.0 technologies. We provide an in-depth look at the learning experiences we designed and developed using Web 2.0 technologies. In addition, the paper details how the use and integration of Web 2.0 tools allow students to engage in authentic, problem-based learning anchored in Russian history and culture. From static to fluid, our projects have demonstrated that social studies’ future, and the development of our students as global citizens, must be intertwined with technology.

Details

Social Studies Research and Practice, vol. 4 no. 3
Type: Research Article
ISSN: 1933-5415

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Article
Publication date: 1 November 2011

Lori Holcomb, Candy Beal and John K. Lee

This article seeks to demonstrate how social studies has come to be an all-inclusive subject: it has become supersized. When supported by Web 2.0 technology, social studies…

2219

Abstract

This article seeks to demonstrate how social studies has come to be an all-inclusive subject: it has become supersized. When supported by Web 2.0 technology, social studies enables students to address multifaceted problems that require the deep understanding necessary to arrive at both wise and timely solutions. We discuss how curriculum integration and emerging technology applications can support the supersizing of social studies. Two instructional projects and two instructional tools are presented as examples of how social studies can be supersized through the use of Web 2.0 technologies.

Details

Social Studies Research and Practice, vol. 6 no. 3
Type: Research Article
ISSN: 1933-5415

Keywords

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Article
Publication date: 10 October 2018

Andrea Marcela Reina-Tamayo, Arnold B. Bakker and Daantje Derks

The purpose of this paper is to integrate job demands–resources theory and the episodic process model to examine the relationships between episodic cognitive mechanisms (i.e…

1530

Abstract

Purpose

The purpose of this paper is to integrate job demands–resources theory and the episodic process model to examine the relationships between episodic cognitive mechanisms (i.e. cognitive interference and attentional pull), work engagement and performance. It is hypothesized that an episode characterized by less cognitive interference and more attentional pull (i.e. attraction toward the work activity) is associated with the highest levels of work engagement and job performance. Additionally, it is hypothesized that episodic challenge/hindrance job demands boost/diminish the positive relationship between episodic job resources and work engagement.

Design/methodology/approach

Using experience sampling methodology, 48 employees used their smartphones to complete surveys three times a day for one week, resulting in 266 observations.

Findings

Results of multilevel analyses suggest that episodic hindrance job demands (but not challenge job demands) moderate the positive relation between job resources and work engagement.

Originality/value

This study is unique in that it captures fluctuating cognitive processes (i.e. attentional pull and cognitive interference) that take place during work activities.

Details

Career Development International, vol. 23 no. 5
Type: Research Article
ISSN: 1362-0436

Keywords

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