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Studies have explored the determinants of customer advocacy because of customer advocacy's vital role in improving the efficiency and effectiveness of marketing. The current research complements the existing literature in the hospitality field by examining the association between restaurant innovativeness and customer advocacy while also investigating the mediating roles of self-image congruity and customer engagement.

The statistical software AMOS version 25 and bootstrapping were employed to test the hypotheses. Purposive sampling was employed for participant recruitment, and a self-administered questionnaire was used to collect data. Data were collected from Taiwanese customers who had dined at selected restaurants.

The results from 385 restaurant customers reported that self-image congruity had an indirect impact on customer advocacy through customer engagement. Customer advocacy was influenced by restaurant innovativeness through the mediation of customer engagement. The influence of restaurant innovativeness on customer advocacy was positively and sequentially mediated by self-image congruity and customer engagement.

Restaurant innovativeness is linked to customer advocacy through self-image congruity and customer engagement. Thus, restaurant managers should implement strategies focusing on innovativeness to improve self-image congruity and engagement among customers.

The current research may be the first to provide a research model that explores restaurant innovativeness, self-image congruity, customer engagement and customer advocacy in the hospitality context. This study also has practical implications for enhancing customer advocacy.

Among different leadership styles, scant hospitality researchers have studied the link between authentic leadership and organizational citizenship behaviors (OCBs). This article examined the associations among authentic leadership, job passion, and OCBs and examined the mediation effect of job passion.

Questionnaires were distributed to 314 Taiwan's hotel employees. Structural equation modeling was performed to examine the hypotheses of this study.

The results indicated that authentic leadership positively affects harmonious and obsessive passion and that harmonious passion positively affects OCBs directed to individuals (OCBI) and OCBs directed to the organization (OCBO), whereas obsessive passion positively affects OCBI. Furthermore, harmonious passion mediates the linkage between authentic leadership and OCBs (both OCBI and OCBO), whereas obsessive passion only mediates the linkage between authentic leadership and OCBI.

Training programs for hotel managers should incorporate courses on authentic leadership to strengthen managers' skills. Succession plans for managers should prioritize the promotion and retention of candidates with authentic leadership traits. Furthermore, managers should use authentic leadership to create a transparent employee incentive system and career development plans, thereby creating a workplace with fair rewards and opportunities for promotion.

The major contribution is that it expands the knowledge of hospitality leadership and determines the linkages among authentic leadership, job passion, and OCBs. Furthermore, job passion was revealed as a mediator in the authentic leadership–OCB association.

Memorable customer experience (MCE) is a key factor affecting customer loyalty and revisit intention. Hospitality managers must identify factors that create MCEs. This study aims to investigate relationships among perceived coolness, customer engagement and MCE and examine the mediation effect of customer engagement.

Two samples of 434 restaurant customers and 372 hotel customers in Taiwan returned questionnaires. Hypotheses were examined by structural equation modeling.

The results demonstrated that perceived coolness positively affected customer engagement and MCE and that customer engagement positively affected MCE. Furthermore, customer engagement mediated the relationship between perceived coolness and MCE.

This study is cross-sectional, which limits causal inference. Furthermore, this study only investigated customers of Taiwanese restaurants and hotels, and the findings may not be generalizable to other industries and countries.

This study contributes to the MCE knowledge in hospitality by elucidating the association among perceived coolness, customer engagement and MCE. The findings can aid hospitality managers in developing marketing strategies, fostering customer engagement and creating MCEs.

The purpose of this paper is to describe the development of a novel mobile monitoring and control (MC) framework with active-push and plug-and-play capabilities. This proposed framework is particularly designed to addresses the shortcomings of the traditional factory MC systems in sharing information over the internet, protecting the system security, delivering warning messages, and deploying monitoring points.

By leveraging web service technology, mobile devices, and wireless communication, this paper describes the methodology and approach for designing a MC server, a wireless monitoring module (WMM), an intelligent v-Machine, two active-push mechanisms, a pocket PC application, and a smart phone application.

The designed WMM enables the monitoring points to be deployed in a mobile manner. The proposed mobile MC framework (MMCF) can timely detect abnormalities of appliances and equipment and turn off appliances in dangerous situations through WMM. It can also instantly deliver various warning contents to the mobile devices carried by the responsible persons. The v-Machine is built based on virtual metrology (VM) technology and can predict production precision of machined workpieces.

With the successful design and testing of the novel MMCF, this framework can obviously be used for many more applications and developments.

The authors' implement a factory MC system based on the proposed framework and conduct various integration tests on two electric appliances and a practical CNC machine tool in a factory. Testing results shows that the factory MC system works smoothly according the design goals and can overcome the shortcomings of traditional factory MC systems. The MC system also presents good performances, instantly delivering warning contents with a size ranging from 1K bytes to 10M bytes to the users within few seconds.

The proposed MMCF exploits various automation technologies to detect equipment's abnormalities, reduce the rate of product defects caused by human errors, reinforce security, prevent accidents, and ensure the safety of operations.

The proposed MMCF can effectively promote existing factory MC systems to achieve the merits of mobile MC, which is a unique contribution of this work, compared to previous studies. The results of this study can be applied to a variety of industrial automation applications, including factory automation and assembly automation.