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Article
Publication date: 31 July 2008

Tien‐Shang Lee and Feng‐Fu Chen

The purpose of this paper is to develop an integrated model of Taiwanese consumers' willingness to buy from China, Japan, South Korea, and Taiwan.

1259

Abstract

Purpose

The purpose of this paper is to develop an integrated model of Taiwanese consumers' willingness to buy from China, Japan, South Korea, and Taiwan.

Design/methodology/approach

Using 284 completed questionnaires, LISREL and multi‐group analysis were employed to examine the relationships among country image, product beliefs, affect, familiarity, world‐mindedness, and willingness to buy.

Findings

The empirical research results showed that country image has no direct influence on Taiwanese consumers' willingness to buy, but it has indirect influence on Taiwanese consumers' willingness to buy via product beliefs. However, affect has both direct and indirect influence on Taiwanese consumers' willingness to buy, and affect is observed to have stronger influence on product belief than on Taiwanese consumers' willingness to buy.

Practical implications

Taiwanese enterprises having ongoing mass production in China are recommended to prominently feature their original Taiwanese brand names and technology cooperation with developed countries to build up positive country image.

Originality/value

By introducing the concept of world‐mindedness, this research generalized the conclusion drawn by earlier research in the context of Taiwan.

Details

International Journal of Commerce and Management, vol. 18 no. 2
Type: Research Article
ISSN: 1056-9219

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Article
Publication date: 25 April 2008

Les Tien‐Shang Lee

To determine the effects of project management skills, entrepreneurial proclivity, and existing knowledge on team reflexivity and performance of cross‐functional new product…

3199

Abstract

Purpose

To determine the effects of project management skills, entrepreneurial proclivity, and existing knowledge on team reflexivity and performance of cross‐functional new product development (NPD) team. The moderating roles of team cohesiveness and knowledge practice are also explored.

Design/methodology/approach

This study used online questionnaire surveys by inviting 500 R&D team members of NPD from three Science Parks in Taiwan. The survey questionnaires were sent to the representative of R&D team members.

Findings

The results indicate that members' project management skills, entrepreneurial proclivity, and existing knowledge have significant impact on team reflexivity and product innovativeness of the NPD project, which then influence NPD performance. Furthermore, NPD team exercising higher levels of team cohesiveness and higher knowledge practice tend to moderate the influence of team reflexivity and product innovativeness on NPD performance.

Research limitations/implications

The use of longitudinal research is suggested to confirm the results of this study. Moreover, other research settings, either different industry or other countries, could increase the generalizability of the findings.

Practical implications

The study has high implications for managers of NPD to recruit qualified team members who have adequate knowledge and strong entrepreneurial proclivity. Moreover, managers should be aware of the moderating role of team cohesiveness and knowledge practices.

Originality/value

The paper determines the antecedents and consequences of team reflexivity and innovativeness among NPD team members. The moderating role of team cohesiveness and knowledge practices are discussed.

Details

Industrial Management & Data Systems, vol. 108 no. 4
Type: Research Article
ISSN: 0263-5577

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Article
Publication date: 1 April 2005

Tien‐Shang Lee and Hsin‐Ju Tsai

The purpose of this study is to evaluate the interrelationships between market orientation, learning orientation and innovativeness. The effects of business operation mode on…

6257

Abstract

Purpose

The purpose of this study is to evaluate the interrelationships between market orientation, learning orientation and innovativeness. The effects of business operation mode on learning orientation and innovativeness are also investigated.

Design/methodology/approach

A 65‐item survey questionnaire was developed and 700 manufacturing and service firms in Taiwan were selected as the samples of this study. Mail survey was conducted and respondents were asked to express the opinions related to the effects of business operation modes on market orientation, learning orientation and innovativeness of their firms.

Findings

The results conclude that: the emphasis of market orientation, including intelligence generation, intelligence dissemination, and responsiveness, is associated with the levels of learning orientation and organizational innovativeness; the emphasis of learning orientation is associated with the levels of business innovation; and a participate, power sharing, and collaborative business operation mode may enhance a firm to promote innovativeness and business performance.

Originality/value

As the management environment has become more dynamic, the emphasis of market orientation, learning orientation and innovativeness are some of the important issues that executives need to follow. Since very limited studies have concentrated on above issues, the results of this study can provide important references to academicians and practitioners in the developing of business innovativeness.

Details

Industrial Management & Data Systems, vol. 105 no. 3
Type: Research Article
ISSN: 0263-5577

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Article
Publication date: 16 March 2012

Les Tien‐Shang Lee

The purpose of this paper is to empirically test competing models of the different causal relationships regarding the motivations for corporate environmental responsibility, the…

2113

Abstract

Purpose

The purpose of this paper is to empirically test competing models of the different causal relationships regarding the motivations for corporate environmental responsibility, the adoption of environmental product policies and the related enhancement of environmental performance.

Design/methodology/approach

This study uses a mail survey and employs structural equation modeling to test the different relationships among the constructs examined. By testing the fitness of the competing model models, the appropriate relationships are identified.

Findings

The environmental performance is directly influenced by instrumental motives and political motives, which have indirect effects on environmental performance through corporate environmental responsibility. These also reveal that instrumental motives have marginal effects on both corporate environmental responsibility and environmental performance, and the marginal effects of political motives on environmental performance are also clearly shown. Notably, the results reveal that the corporate environmental responsibly is a pivot in these cause‐effect relationships.

Research limitations/implications

Although this study provides researchers and policy makers with a framework to study environmental responsibility in different business environments, it did not undertake a deeper analysis to better understand business and organizational cultures and business environments regarding the implementation of an environmentally oriented policy. Furthermore, the model was only tested with survey data from Taiwan, although some of samples operate internationally.

Practical implications

From the perspective of a practical business context, practitioners should implement corporate responsibility policies that are specifically related to their political environments. For example, when doing businesses in Taiwan, the political motives involved in environmental protection will be the key to success when undertaking policies related to corporate environmental responsibility.

Originality/value

The results of this research indicate that there is an indirect heavy loading of corporate environmental responsibility on environmental performance. Therefore, corporate environmental responsibility is the pivotal factor in firms' adoption of environmentally oriented policies.

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Article
Publication date: 1 October 2018

Yuxiao Ye, Baofeng Huo, Min Zhang, Bill Wang and Xiande Zhao

This study aims to investigate the impacts of product modularity (PM) and multiskilled employees (MEs) on new product development (NPD) outcomes and explore the moderating effect…

1216

Abstract

Purpose

This study aims to investigate the impacts of product modularity (PM) and multiskilled employees (MEs) on new product development (NPD) outcomes and explore the moderating effect of supply chain involvement.

Design/methodology/approach

The authors used data collected from 317 manufacturers to empirically examine the conceptual model and conducted hierarchical regression analysis to test the hypotheses.

Findings

The results reveal that PM significantly improves NPD outcomes. The relationship between PM/MEs and NPD outcomes is strengthened when the level of supplier involvement is high, whereas the relationship between MEs and NPD outcomes is weakened when the level of customer involvement is high.

Research limitations implications

First, this study only focuses on PM and MEs as two types of modular designs. Second, the inter-relationship between modular designs and supply chain involvement might be contingent. Third, the authors use cross-sectional data that cannot reflect causal effects of modularity on NPD outcomes.

Originality/value

The findings contribute to the understanding of the alignment between modular designs and supply chain involvement considering NPD outcomes. This study also contributes to the concept of modularity by identifying MEs as a type of modular design.

Details

Supply Chain Management: An International Journal, vol. 23 no. 5
Type: Research Article
ISSN: 1359-8546

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Article
Publication date: 19 August 2019

Li Cui, Mengru Zhai, Jing Dai, Yang Liu and Pan Zhang

In light of the lack of subjective criteria and scientific rationality in current sustainability performance assessment, the purpose of this paper is conducted to improve the…

1169

Abstract

Purpose

In light of the lack of subjective criteria and scientific rationality in current sustainability performance assessment, the purpose of this paper is conducted to improve the sustainability performance assessment of high-tech firms by developing a hybrid approach that integrates quantitative and qualitative research methods.

Design/methodology/approach

This study proposed a hybrid approach that integrates word frequency analysis, cluster analysis, grey theory and the decision-making and trial evaluation laboratory (DEMATEL) method. Specifically, this study identifies useful criteria using quantitative word frequency analysis as well as qualitative literature research. Then, cluster analysis is used to divide these criteria into different categories. Subsequently, this study applies the grey theory associated with the DEMATEL method to assess the sustainability performance of high-tech firms.

Findings

The results reveal that the socio-environment is an important aspect underlying the corporate sustainability performance of high-tech firms. Therefore, high-tech firms should enhance their pollution emission control capabilities and increase investment in energy-conservation and emission-reduction technologies to drive sustainable development. In addition, increasing green product sales revenue and improving the guiding capability of green consumption are core issues that firms must address.

Originality/value

This study assesses the sustainability performance of high-tech firms by applying a hybrid method. This method can be used to construct a framework for scientific sustainability performance assessment and to provide a clear direction for the sustainable development of firms.

Details

Industrial Management & Data Systems, vol. 119 no. 8
Type: Research Article
ISSN: 0263-5577

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Article
Publication date: 23 August 2019

Nader Seyyedamiri and Ladan Tajrobehkar

The purpose of this paper is to investigate the impact of social content marketing in social media on the effectiveness of the new product development process of high-tech…

5826

Abstract

Purpose

The purpose of this paper is to investigate the impact of social content marketing in social media on the effectiveness of the new product development process of high-tech companies with regard to the e-trust as a mediator between content and effectiveness.

Design/methodology/approach

For this study, a descriptive research method has been adopted. Data were collected through a questionnaire. In total, 430 questionnaires were distributed among professionals and managers working in R&D, marketing, sales and strategic departments of firms affiliated with ICT Guild Organization in September 2017. Of this number, 384 complete questionnaires were included in the study. Data were analyzed using structural equation method by Smart PLS software.

Findings

Findings show that although social content marketing and e-trust influenced the effectiveness of the product development process, e-trust did not play a mediating role in the relationship between social content marketing and effectiveness of product development process in high-tech companies.

Practical implications

High-tech companies, drawing on the results of this research, can utilize the component of social content marketing in social and mobile media and content publication through e-commerce, social and mobile media and m-commerce while analyzing user-generated content to identify user demands and achieve the proper idea generation. At the time of commercializing, by educating and informing customers, they mitigate fears and risks. This will lead to increasing the effectiveness of the product development process, market share and achieving revenue goals.

Originality/value

This study investigates the social content marketing role in product development process in high-tech companies and tests the model in the context of the Tehran IT industries. The result of this study provides a reference for managers of high-tech companies and helps them lower the failure rate of product development.

Details

International Journal of Emerging Markets, vol. 16 no. 1
Type: Research Article
ISSN: 1746-8809

Keywords

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Article
Publication date: 4 September 2017

Juhani Ukko, Sanna Hildén, Minna Saunila and Kati Tikkamäki

The purpose of the study is to investigate how organizations can exploit performance management through reflective practice to foster innovativeness and performance.

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Abstract

Purpose

The purpose of the study is to investigate how organizations can exploit performance management through reflective practice to foster innovativeness and performance.

Design/methodology/approach

A conceptual framework has been designed to link the studied concepts and to explicitly indicate current research gaps in the area. Moreover, the authors have conducted interventionist case studies to understand the interconnections between theory and practice.

Findings

This study showed that there are many possibilities with which to exploit performance management through reflective practice to foster innovativeness and performance. The study has three main implications. First, reflective practice can be learned and developed. Second, reflective practice is connected to innovativeness and performance. Third, performance management through performance measurement systems can assist in targeting the reflective practice.

Originality/value

New forms of performance measurement and management are receiving increasingly amount of attention, because the traditional forms of managing organizations do not fulfill the needs of rapidly changing environment. Prior studies maintain that a performance measurement and management supports the periodic execution of the same routines in organizations where changes are small or non-existent. In these forms, the role of reflection as an individual, collective or organizational practice is emphasized.

Details

Journal of Accounting & Organizational Change, vol. 13 no. 3
Type: Research Article
ISSN: 1832-5912

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