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Article
Publication date: 21 October 2021

Tianyu Ying, Jun Wen, Edmund Goh and Shaohua Yang

The relationship between sex and tourism remains ambiguous in the tourism literature. Few studies have examined the underlying motivations behind sex-driven travel, and little is…

567

Abstract

Purpose

The relationship between sex and tourism remains ambiguous in the tourism literature. Few studies have examined the underlying motivations behind sex-driven travel, and little is known about factors inhibiting tourists' procurement of commercial sex when traveling. Therefore, this study explored male Chinese tourists' perceived constraints during decision-making and developed a comprehensive scale to assess constraints to commercial sex consumption overseas.

Design/methodology/approach

Data were obtained from male Chinese tourists purchasing commercial sex while traveling overseas. This study involved a four-stage process as recommended by Churchill (1979) for scale development research. In Stage 1, preliminary items were generated through a comprehensive review of the constraints literature and in-depth interviews with 16 sex tourists, which generated an initial 26 items. During the second stage to purify the measurement items, six items were eliminated, resulting in 20 items. Stage 3 involved exploratory factor analysis (N = 275) to extract the scale's underlying factor structure. Results revealed a five-factor structure with sufficient evidence of internal reliability given Cronbach's alpha coefficients between 0.722 and 0.843. The final stage included confirmatory factor analysis (N = 259) to verify the scale's reliability and validity.

Findings

Ultimately, 20 items were developed to measure sex tourists' perceived constraints toward engaging in commercial sex services overseas based on five factors: structural constraints, intrapersonal constraints, interpersonal constraints, value conflicts and service supply–related constraints.

Originality/value

This study advances the scope of sex tourism research by verifying how these five constraints are independent, generalized and can influence the procurement of sexual services overseas. This study is the first in sex tourism research to explore the difficulties facing sex tourists. Results offer marketers important insight on how to better address these constraints while providing a safe and legal sex tourism experience.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 34 no. 7
Type: Research Article
ISSN: 1355-5855

Keywords

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Article
Publication date: 19 January 2022

Jun Wen, Metin Kozak and Tianyu Ying

Given the increasing number of tourists exposed to commercially available cannabis, it is important to understand visitors' perceived constraints to cannabis consumption while…

751

Abstract

Purpose

Given the increasing number of tourists exposed to commercially available cannabis, it is important to understand visitors' perceived constraints to cannabis consumption while travelling. This study aims to compare cannabis tourists' perceived constraints between first-time and repeat tourists to gain comprehensive understanding.

Design/methodology/approach

This study involved 32 conversational field interviews (5–10 min) with Chinese tourists who had smoked cannabis in coffee shops in Amsterdam to identify perceived constraints to engaging in cannabis tourism. The hierarchical constraint model (HCM) informed qualitative data coding using a deductive approach to compare first-time and repeat tourists. Content analysis was conducted manually.

Findings

Results showed that both tourist groups faced intrapersonal, interpersonal and structural perceived constraints to cannabis consumption. Differences in first-time and repeat cannabis tourists' perceived constraints were explained using the neutralization technique framework and psychological tactics, such as the defence of necessity, claims of entitlement, normal practice and claims of relative acceptability. In addition, social exchange theory was employed to explain why repeat cannabis tourists perceived fewer constraints than first-time tourists.

Practical implications

Although the current study did not intend to address the importance of cannabis tourism in places where cannabis is commercially available, findings offer empirical guidance for industry practitioners and policymakers regarding cannabis use education, prevention and policy in tourism contexts; related efforts can promote the sustainable development of this tourism market while protecting cannabis tourists' physical and psychological well-being.

Originality/value

This study makes important theoretical contributions regarding travel constraints in the unique context of cannabis tourism between first-time and repeat tourists. Findings will also enable academics, industry operators, policymakers and local residents of cannabis tourism destinations to better understand how these tourists decide whether to consume cannabis overseas. Differences in these perceived constraints between first-time and repeat tourists are discussed to highlight the dynamic nature of travel constraints.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 35 no. 1
Type: Research Article
ISSN: 1355-5855

Keywords

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Article
Publication date: 1 June 2021

Jun Wen, Carol Chunfeng Wang, Edmund Goh, Zhaohui Su and Tianyu Ying

This paper explores the role of traditional Chinese medicine (TCM) as a tourism recovery drawcard to boost China's inbound tourism after COVID-19.

768

Abstract

Purpose

This paper explores the role of traditional Chinese medicine (TCM) as a tourism recovery drawcard to boost China's inbound tourism after COVID-19.

Design/methodology/approach

This paper employed a mixed method involving a cross-disciplinary literature review along with reflections from experts in TCM and health communication to inform tourism management. Specifically, this paper examines TCM and its potential benefits as a medical tourism drawcard to combat COVID-19. The selected literature focusses on the image and merits of TCM to frame how this medical philosophy can be used to position China as a tourist destination. Reflections on the use of TCM as a tourism marketing tool can guide promotional strategies from the Chinese government and destination managers during and after COVID-19.

Findings

The Chinese government, the tourism industry (e.g. destination managers), the media and tourists must focus on three aspects of the role of TCM: to provide medical benefits to travellers amid COVID-19 and beyond, elevate China as a destination for global medical tourists and be leveraged as a tool for economic recovery.

Practical implications

The paper builds a tourism recovery framework for stakeholders to adopt tailored TCM communication strategies to boost its inbound tourism programme.

Originality/value

This paper is the first academic paper to review TCM comprehensively and critically in relation to China tourism and post-COVID-19 recovery measures.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 34 no. 2
Type: Research Article
ISSN: 1355-5855

Keywords

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Article
Publication date: 10 April 2019

Shun Ye, Honggen Xiao, Tianyu Ying and Lingqiang Zhou

This paper aims to model and empirically test the determinants of small accommodation business (SAB) size.

540

Abstract

Purpose

This paper aims to model and empirically test the determinants of small accommodation business (SAB) size.

Design/methodology/approach

This study distinguishes among three aspects of SAB size (accommodation scale, investment and employment) and between two modes of growth (managerial and entrepreneurial growth). A conceptual framework was developed based on business growth theory, whereby three econometric models were constructed and estimated to predict size variations. Data were collected through a survey on 200 SABs in North Zhejiang Province of China. Effects of the determinants were contrasted between different size indicators.

Findings

The SAB size can be affected by personal factors (employed working experience, education level, industry-specific know-how), interpersonal factor (relative ties to other SABs) and environmental factor (association support). The interpersonal and environmental factors tend to contribute to managerial growth, while the personal factors are usually conducive to entrepreneurial growth.

Research limitations/implications

This study addresses the questions of “why some SABs grow larger in size than others” and “why different SABs grow in different ways”. But more contexts and business types should be examined so as to ensure generalizability through future studies.

Practical implications

The research findings can provide guidelines for local tourism administration to encourage or regulate SAB development.

Originality/value

This study is among the first endeavors to examine the multidimensionality and determinants of business size in tourism and hospitality; it contributes to literature by expanding tourism entrepreneurship research into a/the “growth paradigm”.

Details

International Journal of Contemporary Hospitality Management, vol. 31 no. 4
Type: Research Article
ISSN: 0959-6119

Keywords

Available. Open Access. Open Access
Article
Publication date: 5 September 2024

Tianyu Pan, Hengxuan Oscar Chi and Rachel J.C. Fu

This study aims to extend the cognitive appraisal theory by developing and validating a conceptual framework to illustrate how travelers' behavioral intention is generated via a…

396

Abstract

Purpose

This study aims to extend the cognitive appraisal theory by developing and validating a conceptual framework to illustrate how travelers' behavioral intention is generated via a multi-stage evaluation of health-related variables.

Design/methodology/approach

SEM and moderator analysis were conducted to examine the theoretical framework (post-intervention event travel intention) and to investigate how the appraisal process differs across travelers with various attitudes toward vaccination.

Findings

This study found that cruise travel intention was positively influenced by the perceived hedonic value and perceived trustworthiness and negatively influenced by perceived infection risk. Furthermore, whereas perceived hedonic value, perceived trustworthiness and perceived risk of infection were all predicted by crisis management, the dimensions of crisis management operated differently. In addition, vaccination attitudes amplified the unfavorable effect of perceived risk on intention.

Originality/value

Drawing on the CAT, this study developed and validated a conceptual framework to integrate crisis management with customers' behavioral intentions. This study extends existing cruise travel intention theory by demonstrating how post-pandemic travelers' behavioral intention is generated via a multi-stage appraisal-reappraisal process based on the evaluations of infection risks and cruise line crisis management.

Details

International Hospitality Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2516-8142

Keywords

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Article
Publication date: 23 January 2025

Ningning Cui and Jianyu Zhang

The profound impact of the COVID-19 pandemic on the film industry has underscored the growing significance of online movies. However, there is limited research available on the…

11

Abstract

Purpose

The profound impact of the COVID-19 pandemic on the film industry has underscored the growing significance of online movies. However, there is limited research available on the factors that influence the viewership of online films. Therefore, this study aims to use the signaling theory to investigate how signals of varying qualities affect online movie viewership, considering both signal transmission costs and prices.

Design/methodology/approach

This study uses a sample of 1,071 online movies released on the iQiyi from July 2020 to July 2022. It uses OLS regression and instrumental variable method to examine the impact of various quality indicators on the viewership of online movies, as well as the moderating effect of price.

Findings

After conducting a thorough analysis of this study, it can be deduced that the varying impacts on online movie viewership are attributed to disparities in signal transmission costs. Specifically, star influence and rating exhibit a positive effect on the viewership of online movies, whereas the number of raters has a detrimental impact. Furthermore, there exists an “inverted U-shaped” relationship between the number of reviews and online movie viewership. Additionally, within the consumer decision-making process, both price-cost and price-quality relationships coexist. This is evident as prices negatively affect online movie viewership but positively moderate the relationship between rating, number of reviews and online movie viewership.

Originality/value

The research findings of this study offer valuable insights for online film producers to effectively leverage quality signals and pricing, thereby capturing market attention and enhancing film profitability.

Details

Nankai Business Review International, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2040-8749

Keywords

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Article
Publication date: 27 June 2024

Chanjuan Gong, Xinming He and Jorge Lengler

This paper systematically reviews and scrutinises the current development of studies concerning digital platform use in firms’ internationalisation. It also provides a research…

687

Abstract

Purpose

This paper systematically reviews and scrutinises the current development of studies concerning digital platform use in firms’ internationalisation. It also provides a research agenda for future work. Despite more than two decades of research, the study of how traditional firms enter foreign markets using digital platforms remains in its infancy. This paper contributes insights into the academic and managerial relevance of this field.

Design/methodology/approach

A systematic review of the literature based on content analysis was undertaken, drawing from peer-reviewed journal articles in international business, international marketing, information systems, and electronic commerce. The articles were published between 1999 and 2023, and the review employed a vote-counting method.

Findings

This analysis of 61 papers indicates that research on digital platform use in firms’ internationalisation is growing rapidly. However, the field itself is fragmented, and the research findings are inconsistent. This dynamic area reflects a growing trend, is dominated by several theories, relies primarily on survey data, and frequently uses China as a research context.

Originality/value

In acknowledging the vibrancy and managerial importance of this field, the authors offer a comprehensive overview of the existing studies to serve as a repository of knowledge on digital platform use in internationalisation for both academics and practitioners. Based on the aforementioned analysis, this study develops a reconciling framework to address current research gaps and identify future study directions.

Details

International Marketing Review, vol. 41 no. 5
Type: Research Article
ISSN: 0265-1335

Keywords

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Article
Publication date: 15 October 2021

Nosrat Riahinia, Farshid Danesh and Somayeh GhaviDel

Synergy indicators and social network analysis (SNA), as practical tools, provide the possibility of explaining the pattern of scientific collaboration and visualization of…

247

Abstract

Purpose

Synergy indicators and social network analysis (SNA), as practical tools, provide the possibility of explaining the pattern of scientific collaboration and visualization of network relations. Recognition of scientific capacities is the basis of synergy. The present study aims to measure and discover the synergistic networks of COVID-19’s top papers at the level of co-authorship, countries, journals, bibliographic couples and titles.

Design/methodology/approach

The synergy indicator, co-authorship co-citation network analysis methods were applied. The research population comprises COVID-19’s top papers indexed in Essential Science Indicator and Web of Science Core Collection 2020 and 2021. Excel 2016, UCINET 6.528.0.0 2017, NetDraw, Ravar Matrix, VOSviewer version 1.6.14 and Python 3.9.5 were applied to analyze the data and visualize the networks.

Findings

The findings indicate that considering the three possible possibilities for authors, countries and journals, more redundancy and information are created and potential for further cooperation is observed. The synergy of scientific collaboration has revealed that “Wang, Y,” “USA” and “Science of the Total Environment” have the most effective capabilities and results. “Guan (2020b)” and “Zhou (2020)” are bibliographic couplings that have received the most citations. The keywords “CORONAVIRUS DISEASE 2019 (COVID-19)” were the most frequent in article titles.

Originality/value

In a circumstance that the world is suffering from a COVID-19 pandemic and all scientists are conducting various researches to discover vaccines, medicines and new treatment methods, scientometric studies, and analysis of social networks of COVID-19 publications to be able to specify the synergy rate and the scientific collaboration networks, are not only innovative and original but also of great importance and priority; SNA tools along with the synergy indicator is capable of visualizing the complicated and multifaceted pattern of scientific collaboration in COVID-19. As a result, analyses can help identify existing capacities and define a new space for using COVID-19 researchers’ capabilities.

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