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Article
Publication date: 12 June 2019

Christin Seifert, Tianyu Cui and Veena Chattaraman

The purpose of this paper is to examine the effect of brand design consistency (BDC) on consumers’ aesthetic judgment and purchase intention; and whether this effect of BDC is…

1259

Abstract

Purpose

The purpose of this paper is to examine the effect of brand design consistency (BDC) on consumers’ aesthetic judgment and purchase intention; and whether this effect of BDC is moderated by a brand’s luxury status.

Design/methodology/approach

A mixed-factorial experimental design that manipulated the BDC of handbags (prototypical/high/low) and brand luxury status (luxury/non-luxury) was conducted among 311 female participants to test the proposed hypotheses.

Findings

Results obtained from t-tests and repeated measures ANCOVA demonstrate that prototypical brand designs, followed by high, and then low BDC products, evoked the most positive consumer responses. Additionally, brand luxury status moderated the effect of BDC on consumer response, such that the effect was more salient for non-luxury than luxury brands.

Practical implications

Luxury brands are able to leverage the halo effect, as perceived brand design inconsistency has a lesser impact on consumers’ purchase intentions than for non-luxury brands. Non-luxury brands have less latitude to deviate from their brand aesthetic, and maintaining BDC in new products is imperative for these brands.

Originality/value

Designers constantly navigate the thresholds of their brand’s aesthetic in design decisions; however, few studies have investigated consumer responses to deviations from brand aesthetics. To the authors’ knowledge, no studies have examined this phenomenon in relation to a brand’s luxury status, a factor that critically impacts consumers’ design expectations.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 23 no. 2
Type: Research Article
ISSN: 1361-2026

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Article
Publication date: 21 June 2021

Tianyu Cui, Veena Chattaraman and Lushan Sun

This study adopted the functional, expressive and aesthetic (FEA) consumer needs model, aimed to examine the influence of consumers' FEA perceptions of three-dimensional printing…

1116

Abstract

Purpose

This study adopted the functional, expressive and aesthetic (FEA) consumer needs model, aimed to examine the influence of consumers' FEA perceptions of three-dimensional printing (3DP) integrated apparel products on their product satisfaction and purchase intention.

Design/methodology/approach

An online survey was employed with a sample of 332 participants (165 female and 167 male) aged 19 to 76, mean age of 35 years. A gender-neutral, 3DP integrated hooded sweatshirt was developed for this study featuring flexible, white 3D printed insets fabricated with an FDM 3D printer and white TPU filament sewn with traditional gray knit fleece.

Findings

The findings of this study suggest that the FEA model is appropriate in predicting consumers' satisfaction with 3DP integrated apparel products. Specifically, aesthetic (perceived beauty) and expressive (perceived coolness) dimensions are more influential than functional factors, except for the positive influence of perceived fit, in predicting consumers' satisfaction and purchase intentions for 3DP integrated apparel products.

Research limitations/implications

Future studies could consider data collection from participants' physical fit testing or try on evaluation to determine the importance of the functional dimension in consumer response to 3DP integrated apparel product. Future studies could also examine full 3D printed apparel, or other 3DP integrated wearable products to expand the understanding of consumer perception of the application of 3DP technology.

Originality/value

Despite the increasing exploration of 3DP integrated apparel products and industry attempts to make this innovation in apparel more mainstream, research on how mainstream consumers perceive such 3DP integrated apparel products is limited. This study addresses this gap, providing critical implications for future research and design.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 26 no. 2
Type: Research Article
ISSN: 1361-2026

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Article
Publication date: 28 February 2022

Yexin Zhou, Siwei Chen, Tianyu Wang and Qi Cui

This study analyzes the causal effect of education on consumers' cognition and attitudes toward genetically modified (GM) foods.

412

Abstract

Purpose

This study analyzes the causal effect of education on consumers' cognition and attitudes toward genetically modified (GM) foods.

Design/methodology/approach

The authors propose an analytical framework to clarify the role of education levels and education content in the formation of attitudes toward GM foods and utilize education reforms in China as natural experiments to test the theoretical predictions empirically. For education levels, the authors use Compulsory Education Law's implementation to construct the instrument variable. For education content, the authors utilize the revision of the biology textbook in the Eighth Curriculum Reform to implement staggered difference-in-difference estimation. The authors use two national household surveys, the China Genuine Progress indicator Survey (CGPiS) and the China Household Finance Survey (CHFS) of 2017, combined with provincial-level data of education reforms.

Findings

The education level, instrumented by the Compulsory Education Law's implementation, has an insignificant effect on consumers' cognition and attitudes toward GM foods, whereas the acquisition of formal education on genetic science, introduced by the Eighth Curriculum Reform, has a statistically significant and positive influence.

Originality/value

This is the first study to investigate the causal effects of education level and content on consumers' cognition and attitude toward GM foods using national representative data. It is also the first to evaluate the long-term effects of the biology textbook reform in China. The findings help open the black box of how education shapes people's preferences and attitudes and highlight the significance of formal biology education in formulating consumers' willingness to accept GM foods.

Details

China Agricultural Economic Review, vol. 14 no. 3
Type: Research Article
ISSN: 1756-137X

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Article
Publication date: 24 May 2024

Tianyu Hou, Wei Wang, Liang Zhang, Julie Juan Li and Bin Chong

Although research on how the downstream calculations of a patent’s profit potential influence invention renewal decisions is extensive, the impact of the upstream knowledge…

197

Abstract

Purpose

Although research on how the downstream calculations of a patent’s profit potential influence invention renewal decisions is extensive, the impact of the upstream knowledge creation stages is overlooked. The purpose of this study is to address this theoretical vacuum by examining the intra-organizational configuration of knowledge networks and collaboration networks.

Design/methodology/approach

The data consist of 491 global pharmaceutical firms that patent in the USA. Drawing on patent records, the authors simultaneously construct intra-organizational knowledge networks and collaboration networks and identify network cohesion features (i.e. local and global). The authors employ panel fixed-effects models to test the hypotheses.

Findings

The results show that local knowledge cohesion and local social cohesion decrease invention renewals, while global knowledge cohesion and global social cohesion increase renewals. Moreover, the marginal effects of local and global social cohesion are stronger than those of local and global knowledge cohesion, respectively.

Research limitations/implications

The hypotheses are tested using the pharmaceutical industry as a research setting, which limits the generalizability of our findings. In addition, potential formal and informal contingencies are not considered.

Practical implications

Despite its limitations, this study provides valuable implications. First, managers are cautioned against the adverse effects of local cohesion structures on invention renewal. Second, firms can dynamically adjust their local and global network configuration strategies to harmonize the generation of valuable inventions and the retention of good ideas.

Originality/value

Complementary to previous research that focused on inventions’ performance feedback, this study delves into upstream knowledge creation stages to understand invention renewals.

Details

Management Decision, vol. 62 no. 6
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 20 July 2022

Tianyu Hou, Julie Juan Li and Jun Lin

Knowledge search is considered a broad concept and semi-intentional behavior. The path and boundary conditions through which search strategies affect intra-organizational…

892

Abstract

Purpose

Knowledge search is considered a broad concept and semi-intentional behavior. The path and boundary conditions through which search strategies affect intra-organizational knowledge creation remain elusive. Drawing on recombinant search theory and knowledge-based view, the authors seek to identify knowledge complexity as an important intermediate variable between knowledge search and innovation performance, such as research and development (R&D) output and R&D output quality. A second goal of this study is to examine the moderating roles of government support and technological turbulence.

Design/methodology/approach

The authors employed a longitudinal panel of 609 global pharmaceutical firms and obtained the firms' patent records from 1980 to 2015 for the analysis. The authors used generalized estimating equations (GEE) to evaluate the models and tested the consistency via panel fixed-effects estimations.

Findings

The authors' findings show that organizational routine-guided search has a negative effect on knowledge complexity, while routine-changing search exerts a positive impact on knowledge complexity. Governmental support and technological turbulence moderate these relationships. Notably, knowledge complexity has an inverted U-shaped relationship with innovation performance.

Research limitations/implications

The authors' research context, the pharmaceutical industry, may constrain the generalizability of our findings. In addition, potential types of routine-guided and routine-changing search behaviors were not considered.

Practical implications

Despite these limitations, this study offers important implications. First, knowledge complexity transmits the effects of knowledge search on innovation performance. Practitioners should balance routine-guided and routine-changing search processes to build and manage complex knowledge. Second, a moderate level of knowledge complexity is the key to good R&D output and R&D output quality.

Originality/value

The study identifies knowledge complexity as one important intermediate variable between knowledge search behaviors and intra-organizational knowledge creation.

Details

Management Decision, vol. 61 no. 5
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 17 June 2021

Hui Wang, Tianyu He and Chunjie Wang

In the field of planetary exploration, the legged-type lander is a common landing buffer device. There are two important performance metrics for legged-type landers: the energy…

167

Abstract

Purpose

In the field of planetary exploration, the legged-type lander is a common landing buffer device. There are two important performance metrics for legged-type landers: the energy absorption capacity and landing stability. In this paper, a novel method is proposed to optimize the honeycomb buffer of a legged-type lander. Optimization design variables are the dimension parameters of honeycomb and the objective functions are the evaluation parameters of the above two performance metrics.

Design/methodology/approach

A multi-body dynamic model of a lander and a finite-element model of the metal honeycomb are established. Based on the simulation results of the finite-element model and the quartic polynomial, the surrogate models are established to evaluate the energy absorption capacity of honeycomb. Considering both the multi-body dynamic model and the surrogate models, the study designed the optimization flow of dimension parameters of honeycomb. Besides, the non-dominated sorting genetic algorithm II is used for iterative calculation.

Findings

Images of surrogate models show the monotonous functional relationship between the honeycomb’s energy absorption characteristics and its dimension parameters. Optimization results show an apparent contradiction among the objective functions. Besides, according to the simulation results, this method can significantly improve the comprehensive performance of the lander.

Originality/value

The novel method can effectively reduce the cost of honeycomb compression tests and improve the lander’s design. Therefore, it can be used for optimizing buffers of other types of legged-type landers.

Details

Aircraft Engineering and Aerospace Technology, vol. 93 no. 5
Type: Research Article
ISSN: 1748-8842

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Article
Publication date: 23 January 2025

Ningning Cui and Jianyu Zhang

The profound impact of the COVID-19 pandemic on the film industry has underscored the growing significance of online movies. However, there is limited research available on the…

14

Abstract

Purpose

The profound impact of the COVID-19 pandemic on the film industry has underscored the growing significance of online movies. However, there is limited research available on the factors that influence the viewership of online films. Therefore, this study aims to use the signaling theory to investigate how signals of varying qualities affect online movie viewership, considering both signal transmission costs and prices.

Design/methodology/approach

This study uses a sample of 1,071 online movies released on the iQiyi from July 2020 to July 2022. It uses OLS regression and instrumental variable method to examine the impact of various quality indicators on the viewership of online movies, as well as the moderating effect of price.

Findings

After conducting a thorough analysis of this study, it can be deduced that the varying impacts on online movie viewership are attributed to disparities in signal transmission costs. Specifically, star influence and rating exhibit a positive effect on the viewership of online movies, whereas the number of raters has a detrimental impact. Furthermore, there exists an “inverted U-shaped” relationship between the number of reviews and online movie viewership. Additionally, within the consumer decision-making process, both price-cost and price-quality relationships coexist. This is evident as prices negatively affect online movie viewership but positively moderate the relationship between rating, number of reviews and online movie viewership.

Originality/value

The research findings of this study offer valuable insights for online film producers to effectively leverage quality signals and pricing, thereby capturing market attention and enhancing film profitability.

Details

Nankai Business Review International, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2040-8749

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Article
Publication date: 22 December 2020

Tianyu Ma, Zhuofu Wang, Miroslaw Jan Skibniewski, Jiyong Ding, Ge Wang and Qinghua He

This research aims to analyzes how megaproject top managers engaged in stewardship behaviors. Studying megaprojects from the micro-foundations rooted in individual action and…

714

Abstract

Purpose

This research aims to analyzes how megaproject top managers engaged in stewardship behaviors. Studying megaprojects from the micro-foundations rooted in individual action and interaction, this research examines the gaps between literature and top managers' positive behavior to challenge the current theoretical underpinnings of megaproject governance research and practice.

Design/methodology/approach

An extensive literature review was performed in the initial phase. Then, a case study of South-to-North Water Diversion project was conducted based on following this project and on access to its top executives. Data was collected from multiple sources and analyzed by Nvivo (version 12). Further analysis was then carried out in two stages to identify megaproject stewardship behavior and related governance patterns.

Findings

Results show that stewardship behavior is prevalently existing and is possibly to be identified through psychological, situational, relational dimensions. Also, 16 factors have been found to describe the precise nature of megaproject stewardship behavior. Further explorative findings were discussed from three perspectives: possible theoretical development, self-actualization motivation and temporalities of megaprojects.

Originality/value

Building upon the ideas on how to extend steward theory towards project field, this research conducts a first exploration of stewardship behavior in megaprojects. This study contributes to complement the research into top-level organizational behavior in megaprojects, and it provides helpful implications for how to govern top managers in the following megaprojects with the cooperative spirit that can be valued by megaproject stakeholders.

Details

Engineering, Construction and Architectural Management, vol. 28 no. 9
Type: Research Article
ISSN: 0969-9988

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Article
Publication date: 22 July 2021

Siyue Chen, Gengzhi Huang, Hongou Zhang, Yuyao Ye and Qitao Wu

Institutional factors play an important and complex role in Chinese outward foreign direct investment (OFDI) location choices that do not seem to be influenced by a host country’s…

327

Abstract

Purpose

Institutional factors play an important and complex role in Chinese outward foreign direct investment (OFDI) location choices that do not seem to be influenced by a host country’s high political risks. Moreover, the location choice for OFDI is key to corporate strategic decision-making on internationalization. Therefore, this study aims to examine the direct investments of Chinese multinational enterprises (MNEs) in Laos.

Design/methodology/approach

Combining the purposive sampling strategy and snowball sampling method, the authors interviewed nine market- and resource-seeking Chinese enterprises in Laos. Drawing from the mainstream eclectic paradigm and the theory of new institutional economics, the authors analyzed two key variables – enterprise investment motivation and enterprise heterogeneity.

Findings

Chinese MNEs are not insensitive to the regressive institutional quality of host countries; the relationship effect and institutional distance are the location decision pathways along with which institutional factors influence Chinese multinationals’ investments in Laos; political stability is necessary for Chinese-funded enterprises to invest in Laos and the degree of corruption is an overestimated institutional preference factor.

Originality/value

The relationship effect is introduced into the analysis framework as an intermediate variable that influences the decision of MNEs to invest in countries with underdeveloped institutions. It verifies the significant roles of bilateral political relations and network relations in the OFDI location decisions of state-owned and private enterprises, respectively.

Details

Journal of Chinese Economic and Foreign Trade Studies, vol. 14 no. 3
Type: Research Article
ISSN: 1754-4408

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Article
Publication date: 15 August 2019

Minqiang Pan, Hongqing Wang, Yujian Zhong, Tianyu Fang and Xineng Zhong

With the increasing heat dissipation of electronic devices, the cooling demand of electronic products is increasing gradually. A water-cooled microchannel heat exchanger is an…

488

Abstract

Purpose

With the increasing heat dissipation of electronic devices, the cooling demand of electronic products is increasing gradually. A water-cooled microchannel heat exchanger is an effective cooling technology for electronic equipment. The structure of a microchannel has great impact on the heat transfer performance of a microchannel heat exchanger. The purpose of this paper is to analyze and compare the fluid flow and heat transfer characteristic of a microchannel heat exchanger with different reentrant cavities.

Design/methodology/approach

The three-dimensional steady, laminar developing flow and conjugate heat transfer governing equations of a plate microchannel heat exchanger are solved using the finite volume method.

Findings

At the flow rate range studied in this paper, the microchannel heat exchangers with reentrant cavities present better heat transfer performance and smaller pressure drop. A microchannel heat exchanger with trapezoidal-shaped cavities has best heat transfer performance, and a microchannel heat exchanger with fan-shaped cavities has the smallest pressure drop.

Research limitations/implications

The fluid is incompressible and the inlet temperature is constant.

Practical implications

It is an effective way to enhance heat transfer and reduce pressure drop by adding cavities in microchannels and the data will be helpful as guidelines in the selection of reentrant cavities.

Originality/value

This paper provides the pressure drop and heat transfer performance analysis of microchannel heat exchangers with various reentrant cavities, which can provide reference for heat transfer augmentation of an existing microchannel heat exchanger in a thermal design.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 29 no. 11
Type: Research Article
ISSN: 0961-5539

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