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Article
Publication date: 1 May 2019

Wenjing Li, Qi Wang, Yongshan Ma, Tianyi Jiang, Yanyan Zhu, Yuanyuan Shao, Cuizhen Sun and Junsen Wu

Self-organization has been regarded as a tool for the synthesis of well-defined organic nanostructures. Heterocyclic annulated perylene diimides are the subjects of considerable…

196

Abstract

Purpose

Self-organization has been regarded as a tool for the synthesis of well-defined organic nanostructures. Heterocyclic annulated perylene diimides are the subjects of considerable current research studies. The purpose of this study is to reveal the photophysical property, electronic structure and solid-state packing of O-heterocyclic annulated perylene diimide.

Design/methodology/approach

Asymmetrically five-membered O-heterocyclic annulated perylene diimide (OAPDI) was synthesized. Structure and purity of OAPDI were confirmed by 1H NMR, 13C NMR, IR and mass spectral techniques. Photophysical properties of OAPDI were studied using UV–vis absorption and fluorescence in both solution (CHCl3) and solid state. Scanning electron microscopic and atomic force microscopy were used to characterize the surface morphology of OAPDI. Conducting properties of the OAPDI were evaluated by current–voltage measurements. The compounds geometries were also optimized at 6-31G* using density functional theory.

Findings

The UV–vis absorption and fluorescence spectra of OAPDI in solution are blue-shifted in comparison with that of unsubstituted perylene bisimide. Solid-state UV–vis measurements of OAPDI indicate that it is capable of forming highly ordered structure. The non-covalent interactions, electrostatic attraction and p-p stacking moieties of OAPDI synergistically guide assembly and domain growth while maintaining the interpenetrating network of nanofibers in the solid film. The OAPDI gave higher current at −2.0 V (0.68 µA) and 4.0 V (1.0 µA).

Originality/value

This study will be helpful for exploring feasible routes to acquire soluble perylene diimides and well-defined organic nanostructures. Furthermore, such molecular tailoring approach would be helpful for designing and synthesizing novel organic semiconductive materials with excellent charge-transporting and light-emitting capabilities.

Details

Pigment & Resin Technology, vol. 48 no. 3
Type: Research Article
ISSN: 0369-9420

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Article
Publication date: 28 October 2022

Ding Wang, Jianyao Jia, Shan Jiang, Tianyi Liu and Guofeng Ma

Despite the documented benefits of voice behavior for projects, little is known about antecedents of voice behavior in the project context, especially construction projects…

329

Abstract

Purpose

Despite the documented benefits of voice behavior for projects, little is known about antecedents of voice behavior in the project context, especially construction projects. Against this background, adopting a multi-team system perspective, this study attempts to investigate antecedents of team voice behavior from a contextual view.

Design/methodology/approach

This study identifies and examines six factors that influence team voice behavior. Specifically, project urgency, project temporality, and project complexity are identified from the project nature perspective. Satisfaction, trust, and commitment are generated from the relationship quality approach. Then, data from completed construction projects in China was collected to verify the effectiveness of these factors. Besides, the partial least squares structural equation modeling (PLS-SEM) technique was used in this study.

Findings

All six factors are found to be significant predictors of promotive team voice behavior. For prohibitive team voice behavior, only project complexity and project commitment make significant effects. Further, the differential effects of these factors on two types of voice behavior are revealed.

Originality/value

This study contributes to the literature on voice behavior in the project context, especially construction projects consisting of multiple teams. Also, this research enriches our knowledge on antecedents of team voice behavior in construction projects and thus affords practical implications to foster voice behavior.

Details

Engineering, Construction and Architectural Management, vol. 31 no. 3
Type: Research Article
ISSN: 0969-9988

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Article
Publication date: 5 December 2023

Fei Fan, Lin Fu and Qinghua Jiang

This study aims to examine how young consumers perceive the advertising effectiveness of endorsements by virtual idols and how endorsements by virtual idols differ from…

1932

Abstract

Purpose

This study aims to examine how young consumers perceive the advertising effectiveness of endorsements by virtual idols and how endorsements by virtual idols differ from endorsements by real human celebrities such as traditional celebrities and online influencers.

Design/methodology/approach

An experimental study was conducted with 400 randomly selected young respondents in China in December 2022. A 3 × 2 factorial design was used to test how the type of celebrity endorser and level of product involvement influence the persuasiveness of advertising aimed at young adults. Among 400 respondents, the average age was 21.5 years. A total of 193 male and 207 female respondents participated in the experiment.

Findings

Young consumers find virtual idols, online influencers and traditional celebrities attractive. Although virtual idols are the least credible among the three types of celebrity endorsers, young consumers tend to be more convinced by their endorsements of products with low levels of consumer involvement than those with high levels of involvement. Among the three types of celebrity endorsements, young consumers find traditional celebrities the most effective. In addition, young consumers’ attitudes toward celebrity endorsers mediate the impact of celebrity endorsers’ attractiveness and credibility on their attitudes toward the advertisements. The perceived level of product involvement moderates the transfer of meaning from the attitude toward the celebrity endorsers to the attitude toward the advertisement.

Practical implications

First, when choosing celebrity endorsers to advertise products targeting young consumers, marketing communication practitioners should give priority to the endorsers’ perceived credibility, as young consumers have a variety of views about them that can significantly affect their attitudes toward the advertisement. Second, real human celebrity endorsers are more effective than virtual idols in celebrity endorsements. However, virtual idols may be suited for use in advertisements to promote products with low involvement levels, such as soft drinks.

Originality/value

To the best of the authors’ knowledge, this is the first experimental study to attempt to analyze the effectiveness of virtual idols in advertising aimed at young consumers. This is also the first comparative study to introduce virtual idols as celebrity endorsers in product advertising and to compare their effectiveness with that of the two other types of commonly discussed celebrity endorsers, traditional celebrities and online influencers.

Details

Young Consumers, vol. 25 no. 3
Type: Research Article
ISSN: 1747-3616

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Article
Publication date: 13 November 2017

Tianyi Xiong, Zhiqiang Pu and Jianqiang Yi

The purpose of this paper is to investigate the time-varying finite-time formation tracking control problem for multiple unmanned aerial vehicle systems under switching…

232

Abstract

Purpose

The purpose of this paper is to investigate the time-varying finite-time formation tracking control problem for multiple unmanned aerial vehicle systems under switching topologies, where the states of the unmanned aerial vehicles need to form desired time-varying formations while tracking the trajectory of the virtual leader in finite time under jointly connected topologies.

Design/methodology/approach

A consensus-based formation control protocol is constructed to achieve the desired formation. In this paper, the time-varying formation is specified by a piecewise continuously differentiable vector, while the finite-time convergence is guaranteed by utilizing a non-linear function. Based on the graph theory, the finite-time stability of the close-loop system with the proposed control protocol under jointly connected topologies is proven by applying LaSalle’s invariance principle and the theory of homogeneity with dilation.

Findings

The effectiveness of the proposed protocol is verified by numerical simulations. Consequently, the proposed protocol can successfully achieve the predefined time-varying formation in finite time under jointly connected topologies while tracking the trajectory generated by the leader.

Originality/value

This paper proposes a solution to simultaneously solve the control problems of time-varying formation tracking, finite-time convergence, and switching topologies.

Details

International Journal of Intelligent Computing and Cybernetics, vol. 10 no. 4
Type: Research Article
ISSN: 1756-378X

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Article
Publication date: 31 January 2020

BaoJun Dong, Wei Liu, Fei Wu, JiaQi Zhu, Banthukul Wongpat, Yonggang Zhao, Yueming Fan and TianYi Zhang

The salinity of the oilfield produced water has a significant effect on steel corrosion. The purpose of this paper is to study the influence of salinity on corrosion behavior of…

222

Abstract

Purpose

The salinity of the oilfield produced water has a significant effect on steel corrosion. The purpose of this paper is to study the influence of salinity on corrosion behavior of X60 steel and it also provides basic for material selection of gas wells with high salinity.

Design/methodology/approach

The weight loss experiment was carried out on steel with high temperature and high pressure autoclave. The surface morphology and composition of corrosion scales were studied by means of scanning electron microscopy, energy dispersive spectroscopy and X-ray diffractometry.

Findings

The results show that as salinity increases, the corrosion rate of X60 steel will gradually experience a rapid decline stage and then a slow decline stage. X60 steel is mainly exhibiting uniform corrosion in the first rapid decline stage and pitting corrosion in the second slow decline stage. The increase in salinity reduces gas solubility, which, in turn, changes the morphology and density of the corrosion scales of X60 steel. At low salinity, loose iron oxides generated on the surface of the steel, which poorly protects the substrate. At high salinity, surface of the steel gradually forms protective films. Chloride ions in the saline solution mainly affect the structure of the corrosion scales and initiate pitting corrosion. The increased chloride ions lead to more pitting pits on the surface of steel. The recrystallization of FeCO3 in pitting pits causes the corrosion scales to bulge.

Originality/value

The investigation determined the critical concentration of pitting corrosion and uniform corrosion of X60 steel, and the new corrosion mechanism model was presented.

Details

Anti-Corrosion Methods and Materials, vol. 67 no. 2
Type: Research Article
ISSN: 0003-5599

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Article
Publication date: 29 December 2023

Baoku Li and Yafeng Nan

This paper aims to reveal the influence of the presentation of online product information (POPI) on consumer attitudes in the context of online buying digital products.

668

Abstract

Purpose

This paper aims to reveal the influence of the presentation of online product information (POPI) on consumer attitudes in the context of online buying digital products.

Design/methodology/approach

Two main experimental designs are used to collect data. The ANOVA, t-test and Bootstrap methods are applied to check hypotheses.

Findings

Findings of Study 1 indicate that if the POPI is combined with different types of celebrity endorsement (CE) (real vs virtual), the self-brand connection will be changed and further influence consumer attitudes toward digital products. Study 2 verifies the diverse moderating effects of the type of virtual CE. The CRP (central-route presentation) online product information with SVCE (super-realistic-digital virtual CE) can decrease consumer attitudes, while the PRP (peripheral-route presentation) online product information with AVCE (anthropomorphic virtual CE) can enhance consumer attitudes.

Practical implications

E-commerce enterprises should optimize the current layout of POPI by considering diverse matchings between POPI and CE to increase consumer attitudes. Moreover, marketers could make various schemes of POPI considering (virtual) CE and self-brand connection.

Originality/value

Findings contribute to understanding the relationship between POPI and consumer attitudes considering the mediation of self-brand connection and the mediations of virtual/real CE. Additionally, this study bridges the gap between research on virtual CE and business practices.

Details

Marketing Intelligence & Planning, vol. 42 no. 2
Type: Research Article
ISSN: 0263-4503

Keywords

Available. Open Access. Open Access
Article
Publication date: 21 January 2025

Zheng Shen

Nowadays, more and more brands are developing their own virtual ambassadors for interactive communication and marketing with consumers. Exploring the interactive effectiveness of…

122

Abstract

Purpose

Nowadays, more and more brands are developing their own virtual ambassadors for interactive communication and marketing with consumers. Exploring the interactive effectiveness of virtual brand ambassadors on consumer behavior is crucial to understanding the interactions between brands, virtual ambassadors and consumers as well as further increasing consumer engagement in AI-mediated interactive marketing.

Design/methodology/approach

This study investigated different interactive effects of virtual ambassadors on consumer behavior in terms of virtual ambassadors’ anthropomorphism, virtual experience and consumer behavior through a mixed method of questionnaires and semi-structured interviews.

Findings

The results indicate that consumers’ sharing, reviewing and purchasing behavior is significantly and positively influenced by virtual ambassadors’ anthropomorphism and virtual experience. In addition, specific anthropomorphic features and virtual experiences were discussed in detail.

Originality/value

This study helps brands develop and manage their virtual ambassadors and consumers in AI-mediated interactive marketing and communication.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 3 August 2020

Chen Kuilin, Feng Xi, Fu Yingchun, Liu Liang, Feng Wennan, Jiang Minggang, Hu Yi and Tang Xiaoke

The data protection is always a vital problem in the network era. High-speed cryptographic chip is an important part to ensure data security in information interaction. This paper…

187

Abstract

Purpose

The data protection is always a vital problem in the network era. High-speed cryptographic chip is an important part to ensure data security in information interaction. This paper aims to provide a new peripheral component interconnect express (PCIe) encryption card solution with high performance, high integration and low cost.

Design/methodology/approach

This work proposes a System on Chip architecture scheme of high-speed cryptographic chip for PCIe encryption card. It integrated CPU, direct memory access, the national and international cipher algorithm (data encryption standard/3 data encryption standard, Rivest–Shamir–Adleman, HASH, SM1, SM2, SM3, SM4, SM7), PCIe and other communication interfaces with advanced extensible interface-advanced high-performance bus three-level bus architecture.

Findings

This paper presents a high-speed cryptographic chip that integrates several high-speed parallel processing algorithm units. The test results of post-silicon sample shows that the high-speed cryptographic chip can achieve Gbps-level speed. That means only one single chip can fully meet the requirements of cryptographic operation performance for most cryptographic applications.

Practical implications

The typical application in this work is PCIe encryption card. Besides server’s applications, it can also be applied in terminal products such as high-definition video encryption, security gateway, secure routing, cloud terminal devices and industrial real-time monitoring system, which require high performance on data encryption.

Social implications

It can be well applied on many other fields such as power, banking, insurance, transportation and e-commerce.

Originality/value

Compared with the current strategy of high-speed encryption card, which mostly uses hardware field-programmable gate arrays or several low-speed algorithm chips through parallel processing in one printed circuit board, this work has provided a new PCIe encryption card solution with high performance, high integration and low cost only in one chip.

Details

Circuit World, vol. 47 no. 2
Type: Research Article
ISSN: 0305-6120

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Article
Publication date: 2 January 2025

Yiran Wang, Zhongjun Tang, Wanqiu Wang, Dongyuan Zhao, Duokui He and Yingtong Lu

Virtual idols have entered the golden period as the main form of future digital people. However, existing studies only focus on a single idol type and partial role relationships…

108

Abstract

Purpose

Virtual idols have entered the golden period as the main form of future digital people. However, existing studies only focus on a single idol type and partial role relationships related to virtual idols, lacking synthesized insights. To address these gaps, this paper summarizes different types of virtual idols and all role relationships to achieve a comprehensive literature review.

Design/methodology/approach

Based on the business ecosystem theory, this paper constructs a business role ecosystem framework for virtual idols from the two subsystems of value co-creation and value realization.

Findings

Firstly, we extract common characteristics and the generalized definition applicable to diverse idol types. Secondly, we find that there are commonalities and differences in the significant characteristics of virtual idols in different application fields. Thirdly, literature in the value co-creation subsystem mainly focuses on co-creation mechanisms in the role relationship between idols and demanders (RRID). A few focus on virtual idols’ constructions in the role relationship between producers and idols (RRPI) and co-creation phenomena in the role relationship between demanders and producers (RRDP). Finally, literature in the value realization subsystem mainly focuses on consumer attitudes and realization mechanisms in RRID. A few focus on realization phenomena in the role relationship between producers and tripartite enterprises (RRPT) and RRPI.

Practical implications

This paper points out future implementing directions of industry practitioners, gives strategies to promote economic value realizations and emphasizes the importance of cultural communication.

Originality/value

This paper discusses the existing theoretical gaps and possible future research directions regarding characteristics, applications and role relationships.

Details

Internet Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 12 August 2022

Qianqian Chen, Zhen Tian, Tian Lei and Shenghan Huang

Cross operation is a common operation method in the building construction process nowadays. Due to the crossover, each other's operations are disturbed, and risks also interact…

279

Abstract

Purpose

Cross operation is a common operation method in the building construction process nowadays. Due to the crossover, each other's operations are disturbed, and risks also interact. This superimposed relationship of risks is worthy of attention. The study aims to develop a model for analyzing cross-working risks. This model can quantify the correlation of various risk factors.

Design/methodology/approach

The concept of cross operation and the cross types involved are clarified. The risk factors were extracted from cross-operation accidents. The association rule mining (ARM) was used to analyze the results of various cross-types accidents. With the help of visualization tools, the intensity distribution and correlation path of the relationship between each factor were obtained. A complete cross-operation risk analysis model was established.

Findings

The application of ARM method proves that there are obvious risk correlation deviations in different types of cross operations. A high-frequency risk common to all cross operations is on-site safety inspection and process supervision, but the subsequent problems are different. Cutting off the high-lift risk chain timely according to the results obtained by ARM can reduce or eliminate the danger of high-frequency risk factors.

Originality/value

This is the first systematic analysis of cross-work risk in the construction. The study determined the priority of risk management. The results contribute to targeted cross-work control to reduce accidents caused by cross-work.

Details

Engineering, Construction and Architectural Management, vol. 30 no. 10
Type: Research Article
ISSN: 0969-9988

Keywords

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