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Article
Publication date: 28 May 2021

Zhengtuo Wang, Yuetong Xu, Guanhua Xu, Jianzhong Fu, Jiongyan Yu and Tianyi Gu

In this work, the authors aim to provide a set of convenient methods for generating training data, and then develop a deep learning method based on point clouds to estimate the…

372

Abstract

Purpose

In this work, the authors aim to provide a set of convenient methods for generating training data, and then develop a deep learning method based on point clouds to estimate the pose of target for robot grasping.

Design/methodology/approach

This work presents a deep learning method PointSimGrasp on point clouds for robot grasping. In PointSimGrasp, a point cloud emulator is introduced to generate training data and a pose estimation algorithm, which, based on deep learning, is designed. After trained with the emulation data set, the pose estimation algorithm could estimate the pose of target.

Findings

In experiment part, an experimental platform is built, which contains a six-axis industrial robot, a binocular structured-light sensor and a base platform with adjustable inclination. A data set that contains three subsets is set up on the experimental platform. After trained with the emulation data set, the PointSimGrasp is tested on the experimental data set, and an average translation error of about 2–3 mm and an average rotation error of about 2–5 degrees are obtained.

Originality/value

The contributions are as follows: first, a deep learning method on point clouds is proposed to estimate 6D pose of target; second, a convenient training method for pose estimation algorithm is presented and a point cloud emulator is introduced to generate training data; finally, an experimental platform is built, and the PointSimGrasp is tested on the platform.

Details

Assembly Automation, vol. 41 no. 2
Type: Research Article
ISSN: 0144-5154

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Article
Publication date: 11 May 2015

Hean Tat Keh, Wenbo Ji, Xia Wang, Joseph A. Sy-Changco and Ramendra Singh

The purpose of this paper is to examine the influence of volume and valence of online movie ratings on consumers’ risk perceptions and purchase intentions, as well as the…

2408

Abstract

Purpose

The purpose of this paper is to examine the influence of volume and valence of online movie ratings on consumers’ risk perceptions and purchase intentions, as well as the moderating impact of cultural values, in four emerging Asian markets.

Design/methodology/approach

Using a survey questionnaire, data was collected from 204 respondents for Study 1 and 376 respondents for Study 2 in four emerging markets (China, India, Chinese Macau, and the Philippines). The analysis was conducted using analysis of variance.

Findings

Results indicate that moviegoers express higher risk perceptions and lower purchase intentions when the volume of online ratings is smaller and when the valence (average rating) is lower. These effects are enhanced for more conservative consumers, but are not influenced by consumers’ self-transcendence. Indian consumers were found to be more conservative than the other Asian consumers in the study.

Research limitations/implications

Taken together, the findings make significant contributions to the literature on services marketing, online ratings, cultural values, risk perceptions, and emerging markets. In contrast to correlational studies, the experimental design controls for potential confounding factors and provides evidence of causality between online ratings and consumer responses. In addition, by using cultural values, the authors avoid the problems associated with using national culture scores to characterize individuals or sub-groups within countries.

Practical implications

The study suggests that despite the geographical proximity of these emerging markets, key discernible differences exist due to the moderating impact of cultural values on consumer responses. When targeting consumers in relatively conservative markets (e.g. India), a large volume of positive online ratings may lower consumers’ risk perceptions and increase their purchase intentions.

Originality/value

This study is one of the pioneering studies examining the impacts of volume and valence of online movie ratings on consumers’ risk perceptions and purchase intentions in emerging Asian markets.

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Article
Publication date: 18 October 2019

Man Chen, Xiaomin Han, Xinguo Zhang and Feng Wang

The motion picture industry is a cultural and creative industry. Unlike its US counterpart, the Chinese motion picture industry is still developing. Therefore, learning from the…

319

Abstract

Purpose

The motion picture industry is a cultural and creative industry. Unlike its US counterpart, the Chinese motion picture industry is still developing. Therefore, learning from the US market, the purpose of this paper is to analyze the business model of Chinese movies from the perspective of new product diffusion.

Design/methodology/approach

Based on 66 movies released in the US and 21 movies released in China, this paper first compares the diffusion curves of Chinese and US movies through the movie life cycle and box office trends. Next, it analyzes the moviegoing behaviors of Chinese and US audiences based on the innovation and imitation coefficients in the Bass model. Finally, it compares the attention to information of Chinese and US audiences from the perspective of interpersonal word-of-mouth (WOM).

Findings

In the USA, a movie’s highest weekly box office is usually in its opening week, followed by a weekly decline in revenue; in China, there is no difference in box office performance between the first two weeks, but a weekly decline in revenue similarly follows. US audiences pay more attention to advertisements for movies than WOM recommendations, while Chinese people pay more attention to WOM recommendations. Neither the Chinese nor the US market differs in the volume of WOM between the first week before release and the opening week, and these two weeks are the most active period of WOM in both markets.

Practical implications

During the production phase for Chinese movies, we should satisfy opinion leaders’ needs. During the distribution phase, we should not only focus on market spending before the movie’s release, but also increase market spending in the opening week. During the theater release phase, we should stimulate WOM communication between moviegoers and thereby attract many more opinion seekers.

Originality/value

Few studies have investigated the Chinese motion picture industry from the perspective of new products. This paper compares and analyzes the diffusion of Chinese and US movies using the Bass model of new product diffusion, providing systematic theoretical guidelines for the commercial operation of the Chinese motion picture industry.

Details

Journal of Contemporary Marketing Science, vol. 2 no. 3
Type: Research Article
ISSN: 2516-7480

Keywords

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Article
Publication date: 7 March 2022

Xin Feng, Lei Yu, Weixin Kong and Jingya Wang

With the continuous improvement of social and economic development as well as the rising level of demand for spiritual life, the design of cultural and creative products has…

1636

Abstract

Purpose

With the continuous improvement of social and economic development as well as the rising level of demand for spiritual life, the design of cultural and creative products has ushered in new opportunities and challenges. Therefore the research related to cultural and creative products design is an inevitable choice for industrial innovation and market competition. The article aims to analyze the frontier hotspots and trend evolution of theoretical research on cultural and creative design in China by presenting different research fields, personnel and institutions embodied by cultural and creative products, thus providing a forward-looking development reference for China's special cultural and creative product design practice.

Design/methodology/approach

In this paper, the visualized citation analysis tool — CiteSpace V is used to analyze and map the relevant literature of Chinese cultural and creative design in CNKI (Chinese National Knowledge Infrastructure) as the data sources, through bibliometric methods, in order to study the application development of Chinese cultural and creative design and provide reference for the application research of Chinese cultural and creative industries.

Findings

With the improvement of China's comprehensive strength, cultural self-confidence and strategy are being paid more and more attention by scholars; with the future research of China's cultural and creative design theory, cross-integration becomes the future trend; with the gradual maturity of China's cultural and creative design methodology, how to choose the right method for pioneering research is a difficulty for the future development of cultural and creative design; with the continuous development of China's economy, the method construction of innovative cultural and creative industry system becomes the focus of future research; with the continuous progress of science and technology, the integration of emotion and product industry is the mainstream of future development on cultural and creative design.

Originality/value

Through an objective empirical analysis of the development of Chinese cultural and creative products, it will broaden the research horizons of relevant scholars, understand the development direction of China's cultural and creative industries, enrich the design practice application of Chinese cultural and creative products, enhance the understanding of international counterparts on Chinese cultural and creative design research and promote the exchange among international counterparts.

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