Xiaojun Fan, Pengbo Xu, Huiyao Li and Tiantian Sun
In the digital era, creativity is pivotal in marketing, particularly in advertising, where mobile short-video advertising (MSA) has surged in popularity. However, the mechanism of…
Abstract
Purpose
In the digital era, creativity is pivotal in marketing, particularly in advertising, where mobile short-video advertising (MSA) has surged in popularity. However, the mechanism of how advertising creativity influences consumer decision-making remains understudied. We scrutinize how MSAs’ creativity influences consumers' purchase and sharing intentions.
Design/methodology/approach
This study uses 40 selected creative MSAs to collect a total of 666 valid questionnaires.
Findings
The results show that the exertion of creativity in MSAs positively impacts consumer intentions through perceived surprises and mental simulation, with the optimal stimulus level moderating these effects.
Practical implications
Our findings provide practical recommendations for brands and advertisers, mainly in terms of the impact of advertising creativity on advertising content strategy, helping them to create effective advertising to capture market and traffic by focusing on the content (relevance) and format (novelty) of advertising.
Originality/value
This study conducted in-depth research using the cognitive-affective-behavior (CAB) paradigm, integrated with mental simulation theory and the optimum stimulation level theory. Innovatively, we developed a model of the consumer decision-making process based on creativity, which enhances the research on the mechanisms underlying the consumer decision-making process.
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Yifan Zhan, Tian Xiao, Tiantian Zhang, Wai Kin Leung and Hing Kai Chan
This study examines whether common directors are guilty of contagion of corporate frauds from the customer side and, if so, how contagion occurs. Moreover, it explores a way to…
Abstract
Purpose
This study examines whether common directors are guilty of contagion of corporate frauds from the customer side and, if so, how contagion occurs. Moreover, it explores a way to mitigate it, which is the increased digital orientation of firms.
Design/methodology/approach
Secondary data analysis is applied in this paper. We extract supply chain relations from the China Stock Market and Account Research (CSMAR) database as well as corporate fraud data from the same database and the official website of the China Securities Regulatory Commission (CSRC). Digital orientations are estimated through text analysis. Poisson regression is conducted to examine the moderating effect of common directors and the moderated moderating effect of the firms’ digital orientations.
Findings
By analysing the 2,096 downstream relations from 2000 to 2021 in China, the study reveals that corporate frauds are contagious through supply chains, while only customers’ misconduct can contagion to upstream firms. The presence of common directors strengthens such supply chain contagion. Additionally, the digital orientation can mitigate the positive moderating effect of common directors on supply chain contagion.
Originality/value
This study highlights the importance of understanding supply chain contagion through corporate fraud by (1) emphasising the existence of the contagion effects of corporate frauds; (2) understanding the potential channel in the process of contagion; (3) considering how digital orientation can mitigate this contagion and (4) recognising that the effect of contagion comes only from the downstream, not from the upstream.
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Haojie Zhang, Yudong Zhang and Tiantian Yang
As wheeled mobile robots find increasing use in outdoor applications, it becomes more important to reduce energy consumption to perform more missions efficiently with limit energy…
Abstract
Purpose
As wheeled mobile robots find increasing use in outdoor applications, it becomes more important to reduce energy consumption to perform more missions efficiently with limit energy supply. The purpose of this paper is to survey the current state-of-the-art on energy-efficient motion planning (EEMP) for wheeled mobile robots.
Design/methodology/approach
The use of wheeled mobile robots has been increased to replace humans in performing risky missions in outdoor applications, and the requirement of motion planning with efficient energy consumption is necessary. This study analyses a lot of motion planning technologies in terms of energy efficiency for wheeled mobile robots from 2000 to present. The dynamic constraints play a key role in EEMP problem, which derive the power model related to energy consumption. The surveyed approaches differ in the used steering mechanisms for wheeled mobile robots, in assumptions on the structure of the environment and in computational requirements. The comparison among different EEMP methods is proposed in optimal, computation time and completeness.
Findings
According to lots of literature in EEMP problem, the research results can be roughly divided into online real-time optimization and offline optimization. The energy consumption is considered during online real-time optimization, which is computationally expensive and time-consuming. The energy consumption model is used to evaluate the candidate motions offline and to obtain the optimal energy consumption motion. Sometimes, this optimization method may cause local minimal problem and even fail to track. Therefore, integrating the energy consumption model into the online motion planning will be the research trend of EEMP problem, and more comprehensive approach to EEMP problem is presented.
Research limitations/implications
EEMP is closely related to robot’s dynamic constraints. This paper mainly surveyed in EEMP problem for differential steered, Ackermann-steered, skid-steered and omni-directional steered robots. Other steering mechanisms of wheeled mobile robots are not discussed in this study.
Practical implications
The survey of performance of various EEMP serves as a reference for robots with different steering mechanisms using in special scenarios.
Originality/value
This paper analyses a lot of motion planning technologies in terms of energy efficiency for wheeled mobile robots from 2000 to present.
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Xiaohua Xin, Xiaoming Miao, Qian Chen and Tiantian Shang
Despite the fact that user participation (UP) has been highlighted as an important aspect in innovation, previous findings on its relationship with service innovation performance…
Abstract
Purpose
Despite the fact that user participation (UP) has been highlighted as an important aspect in innovation, previous findings on its relationship with service innovation performance (SIP) are inconsistent. This study aims to investigate the relationships among UP, knowledge management capability (KMC) and SIP, especially in the digital age, inspired by the theories of knowledge-based and absorptive capacity.
Design/methodology/approach
Based on a sample of 252 Chinese e-commerce enterprises, this study adopts a hierarchical regression analysis and bootstrap method to test the theoretical framework and research hypotheses.
Findings
UP and KMC have positive effects on SIP, respectively. KMC plays a mediating role in the effect of UP on SIP. Furthermore, the intermediary role of KMC varies in different sub-paths between UP and SIP.
Originality/value
First, this study provides some explanations for inconsistent arguments on the relationship between UP and service innovation. Second, with the consideration of specific dimensions of UP and SIP, the mediation role of KMC varies in different sub-paths has been recognized, which provides a deeper understanding of the relationship between UP and SIP. Third, this study opens the discussion about how to realize SIP more effectively in the digital age, advancing theoretical and practical developments on service innovation.
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Tiantian Li and Zhangxiang Zhu
This study aims to provide a systematic review and meta-analysis to explore the strength of the path relationship in the proposed model for online travel booking service adoption…
Abstract
Purpose
This study aims to provide a systematic review and meta-analysis to explore the strength of the path relationship in the proposed model for online travel booking service adoption. It also explores the moderating effect of national or regional economic development levels and cultural differences.
Design/methodology/approach
A meta-analysis was conducted on the factors correlated with users' intention to adopt online travel booking services (OTBS) and the moderating effects of economic development levels and culture based on 42 empirical studies.
Findings
Perceived usefulness, perceived ease of use, attitude and perceived behavioral control have a significant positive impact on adoption intention. By contrast, subjective norms have a significantly negative impact on adoption intention. Furthermore, the economic development level of a country or region significantly moderates the relationships between perceived usefulness and perceived behavior control, attitude and perceived behavior control, and subjective norms and adoption intention. At the same time, national or regional cultural differences significantly moderate the relationships between attitudes and adoption intention, perceived usefulness and perceived behavior control, and subjective norms and adoption intention.
Originality/value
This study was conducted to obtain a unified conclusion regarding the research field of online travel booking service adoption. Its content was original. The conclusion provides theoretical references for follow-up research and the development of targeted marketing programs for online travel-booking service providers.
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Tiantian Yang, Feng Yang and Jinqi Men
This study investigates how Danmu (danmaku) technological features (DTFs) of recommendation vlogs (rec-vlogs) impact consumer experiences and decisions.
Abstract
Purpose
This study investigates how Danmu (danmaku) technological features (DTFs) of recommendation vlogs (rec-vlogs) impact consumer experiences and decisions.
Design/methodology/approach
The authors adopt the partial least squares structural equation modeling (PLS-SEM) technique with a sample of 422 viewers of Danmu-enabled rec-vlogs to examine the proposed model.
Findings
The DTFs positively affect consumer loyalty intentions through the mediation of social presence and immersion. Also, vlogger-product congruency significantly moderates the relationship between social presence and immersion.
Originality/value
With the increasing popularity of vlogs, retailers have adopted the vlog as a new marketing channel to connect with consumers. Although a growing body of studies focuses on this phenomenon, little is known about how DTFs help to increase consumer loyalty toward using rec-vlogs as product information sources. Anchored on the stimulus–organism–response framework, this study investigates how pseudo-synchronicity, Danmu-content congruency and parallelism, three DTFs used in rec-vlogs, impact consumer experiences of social presence and immersion, eventually influence the consumers' loyalty intentions toward rec-vlogs. The authors also examine whether the effect of social presence on immersion is contingent on vlogger-product congruency. These findings have implications for both researchers and practitioners to understand the effect of DTFs in the context of rec-vlogs.
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This study investigates the influence of social trust on the attainment of corporate environmental, social and governance (ESG) objectives.
Abstract
Purpose
This study investigates the influence of social trust on the attainment of corporate environmental, social and governance (ESG) objectives.
Design/methodology/approach
This study conducts panel regression analysis on a distinctive dataset for 2009–2017 on Chinese firms.
Findings
The analysis reveals a significant positive association between social trust and firm-level ESG practices. Moreover, the impact of social trust on shaping ESG outcomes is further amplified by factors such as economic growth, corporate governance standards and institutional quality. This relationship remains statistically positive when the authors employ alternative measures and methodologies, such as the instrumental variables, propensity score matching and difference-in-differences approaches. Notably, the results of heterogeneity tests indicate that the Trust–ESG nexus is more prominent for state-owned enterprises and firms with substantial market capitalization, superior profitability and higher leverage.
Originality/value
This study expands the comprehension of the determinants of ESG and underscores the influential role of social trust as an informal institution in enhancing a firm's ESG performance.
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Tiantian Liu, Keith Walley, Geoff Pugh and Paul Adkins
The purpose of this study is to generate insight into the effects of entrepreneurship education in China by conducting a preliminary scoping study of the enterprising tendency of…
Abstract
Purpose
The purpose of this study is to generate insight into the effects of entrepreneurship education in China by conducting a preliminary scoping study of the enterprising tendency of university students studying business.
Design/methodology/approach
This study used a self-administered questionnaire based on the General Measure of Enterprising Tendency v2 (GET2) test to measure the enterprising tendency of a group of Chinese university students. Decision trees, using the Chi-square automatic interaction detector (CHAID) approach, and multiple regression analyses were used to investigate the enterprising tendency of respondents.
Findings
The findings from this study indicate that the students have an overall medium level of enterprising tendency and strengths in some enterprising characteristics. The findings reveal that gender, family business, hometown and entrepreneurship education are significantly related to enterprising tendency but that age, household income, parents’ education and occupation are not.
Research limitations/implications
Although the study is based on a relatively small sample taken from just one university in Beijing, the findings suggest that the enterprising tendency of students can be encouraged by entrepreneurship education. Combined with evidence that entrepreneurship education is at a relatively early stage of development in China, this finding suggests considerable scope to increase student’s enterprising tendency by extending, creating a more favourable environment for and improving the methods used to deliver entrepreneurship education. Enterprising tendency can be argued to naturally result in entrepreneurial intention; however, this extension is beyond the scope of this study, which is restricted to the analysis of enterprising tendency.
Originality/value
This study makes an original contribution to knowledge as it is one of the first studies to explore enterprising tendency among university students in China. It has value for government, policymakers and university program designers in that it provides direction for entrepreneurship education in China.
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Jiqian Dong, Sikai Chen, Mohammad Miralinaghi, Tiantian Chen and Samuel Labi
Perception has been identified as the main cause underlying most autonomous vehicle related accidents. As the key technology in perception, deep learning (DL) based computer…
Abstract
Purpose
Perception has been identified as the main cause underlying most autonomous vehicle related accidents. As the key technology in perception, deep learning (DL) based computer vision models are generally considered to be black boxes due to poor interpretability. These have exacerbated user distrust and further forestalled their widespread deployment in practical usage. This paper aims to develop explainable DL models for autonomous driving by jointly predicting potential driving actions with corresponding explanations. The explainable DL models can not only boost user trust in autonomy but also serve as a diagnostic approach to identify any model deficiencies or limitations during the system development phase.
Design/methodology/approach
This paper proposes an explainable end-to-end autonomous driving system based on “Transformer,” a state-of-the-art self-attention (SA) based model. The model maps visual features from images collected by onboard cameras to guide potential driving actions with corresponding explanations, and aims to achieve soft attention over the image’s global features.
Findings
The results demonstrate the efficacy of the proposed model as it exhibits superior performance (in terms of correct prediction of actions and explanations) compared to the benchmark model by a significant margin with much lower computational cost on a public data set (BDD-OIA). From the ablation studies, the proposed SA module also outperforms other attention mechanisms in feature fusion and can generate meaningful representations for downstream prediction.
Originality/value
In the contexts of situational awareness and driver assistance, the proposed model can perform as a driving alarm system for both human-driven vehicles and autonomous vehicles because it is capable of quickly understanding/characterizing the environment and identifying any infeasible driving actions. In addition, the extra explanation head of the proposed model provides an extra channel for sanity checks to guarantee that the model learns the ideal causal relationships. This provision is critical in the development of autonomous systems.
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Tiantian Cao, Weian Li, Yaowei Zhang and Xingye Chen
This study aims to elucidate the causal relationship between corporate greenwashing and celebrity leaders.
Abstract
Purpose
This study aims to elucidate the causal relationship between corporate greenwashing and celebrity leaders.
Design/methodology/approach
This study considers winning the National Model Worker Award as an external shock for producing celebrity leaders and conducts a difference-in-difference (DID) estimation with listed companies from 2009 to 2022 in the Chinese context.
Findings
The findings indicate an increase in greenwashing of companies with celebrity leaders in the post-award period. Stakeholder pressure can moderate the effect of celebrity leaders on corporate greenwashing.
Originality/value
This study enriches the research on the antecedents of greenwashing and the impacts of celebrity leaders. The findings advance the understanding of the real effect of celebrity leaders on environmental, social and governance (ESG) efforts and provide new insights into how celebrities respond to legitimacy pressures.