Search results

1 – 1 of 1
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Article
Publication date: 1 March 1985

Thomas W. Hizar

Principles cannot improve a creative product. Only increased creativity can improve a creative product. Adherence to certain principles can, however, help increase creativity and…

96

Abstract

Principles cannot improve a creative product. Only increased creativity can improve a creative product. Adherence to certain principles can, however, help increase creativity and insure that the creative people get the information they need in a form they can use. Principles can provide afunctional set of parameters within which the creative process can most productively occur. And by identifying generally agreed upon evaluative criteria, the ability to recognize good creativity is increased and protection is provided against good creativity being dismissed arbitrarily.

Details

Journal of Consumer Marketing, vol. 2 no. 3
Type: Research Article
ISSN: 0736-3761

1 – 1 of 1
Per page
102050