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To reflect on the central role of gender and age in qualitative research practice, particularly in regard to how the gender and age of the researcher influence fieldwork interactions.

A reflection of three separate qualitative research undertakings, all of which made use of interviews and participant-observation fieldwork.

Gender and age intersections of both the researcher and research subjects influence fieldwork interactions both in terms of discursive and embodied interactions. Reflections on past research involve considering the relative changing subject position of the researcher in terms of masculinity, youth and social status. Rapport is established in the field through talk and interaction that can involve the performance of knowledge and gender. The researcher’s embodied feeling of ‘fitting in’ during fieldwork therefore draws on gender-, age- and ethnicity-specific privilege.

Unlike many acts of researcher reflexivity which reflect on a single research project, this chapter recalls experiences of fieldwork during three separate research undertakings. It adds to debates about methodological issues of doing research into men and masculinities by exploring how such is intersected by the age of both the researcher and research participants.

The authors analyse narratives of Chinese consumers of Vintage Costume Jewellery to show how value is attributed to vintage items, often in direct contrast to contemporary luxury goods. Examining a range of factors in this process, including uniqueness, scarcity, historical specificity, social meaning and cultural legitimacy, authenticity is shown to be central to the positioning of jewellery and those who collect, trade and appreciate it as tasteful and discerning consumers.

Discussion around authenticity has grown in marketing and consumption discourse in the last two decades. Consumers are viewed as seeking authenticity, and brands have responded to this. This chapter identifies three foundational categories of authenticity: personal, expressive and material. The main elements of each category are outlined. Key tensions are identified between authenticity as experienced by consumers and authenticity as leveraged for instrumental purposes by the marketplace.

The author focusses on corporate history from a media aesthetic perspective using the case of the Danish brewer Carlsberg. Through a careful examination of the company’s website that draws on Kress and Van Leeuwen’s work on modality, the author examines how images and symbols of the past and present are intertwined so as to ‘curate’ history and present the brand as both deeply rooted and authentic.

This chapter explores the concept of authenticity in the context of today’s highly competitive hospitality industry. Drawing on the multi-sited ethnographic case study of Ziferblat, the world’s first pay-per-minute cafe franchise, the author examines how the imperative of authenticity is addressed by small international enterprises falling in between the categories of chain and independent. By tracing how Ziferblat’s original concept, shaped by the personal and socioeconomic background of its founder, was subsequently transformed by the local teams and adapted to different cultural-geographical contexts, this chapter adds new empirical evidence to the dynamic and pluralistic notion of multiple authenticities.

On-site brewery tap rooms are becoming an increasingly common feature of craft beer businesses and are frequently seen as a vital element in their success. With their origins in the sampling room and brewery visitor centres, tap rooms have evolved into drinking destinations where craft beer aficionados can grow their knowledge and enjoy the prestige of having direct contact with brewers in the proximity of production. It is also a stage where an independent local business can perform its ethical superiority over corporate global brewing. More surprisingly, perhaps, brewery tap rooms are becoming a valuable and trusted community resource, as pubs and other gathering places are lost.

This chapter provides an overview of research on authenticity in tourism studies focusing on the development of the field and noting four main strands: objective, constructive, postmodern, and experiential. Underlying the various approaches to authenticity are distinct authentication processes with more recent work arguing for a move away from an authentic/inauthentic dichotomy toward an emphasis on the social construction of authenticity, and associated questions of power, production and performativity.

The authors discuss the case of Whang-od, a renowned and revered tattooist in the Philippines, whose skill with batok (traditional tattoos) has generated worldwide attention. While batok was originally designed for a warrior class to signify their power and elite status, it has been transformed into a commodity for national and global audiences and promoted via social media. Utilizing participation observation of, and interviews with, visitors to the village where Whang-od lives, the authors show how this form of “ethnic tourism” is built around the status of batok as an authentic practice that influences both the ways that locals present, and tourists, try to consume, the culture of the village.