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This paper aims to assess retail shopping avenues for young consumers based on the type of guidance and assistance they pursue (social media vs professional service provider) in purchasing situations judged to be important. Young consumers consider themselves pet parents and pets represent an extension of self. Thus, pet-related products, by their importance, represent an excellent area of analysis for this inquiry.

Data collection was completed in a way that is contextually relevant and gives the results ecological validity with the assistance of a major supplier of pet food. A total of 470 Gen Z owners of small companion animals were obtained. The partial least squares structural equation modeling testing method is considered appropriate for the model analysis due to the structure and homogeneity of the sample and due to the precision of the method.

Results indicate that, in accordance with social media engagement (SME) theory, high SME elevated social commerce purchase intentions while professional advice seekers reported increased brick-and-mortar shopping. Thus, context-dependent, young consumers may purchase from brick-and-mortar sites.

This paper draws on SME and Advice Response Theory and proposes an original model explaining channel selection preferences for young consumers based on the type of advice sought for important purchasing decisions. The model represents a steppingstone to investigate the mechanism that translates information search sources into buying through different channels.

The purpose of this study is to determine if regional proximity and fan club involvement could be used to predict success for brands that jointly sponsor a team and their key rival.

A brand with regional proximity to the rival teams it sponsored was identified. Fan club members of a major college sports team served as respondents. Structural equation modeling was used to test a model that predicted antecedents to purchase intentions and positive word-of-mouth based on individual fan characteristics.

Results suggest that the intrinsic and social components of fanship as well as regional proximity facilitate the success of brands jointly sponsoring rivals. The intrinsic dimension of fandom foreshadowed approval of the joint sponsorship investigated but did not directly enhance the sponsor’s brand equity. Instead, it was demonstrated that fans must first approve of the joint sponsorship arrangement before conferring elevated brand equity onto the sponsor. Increased social interaction with the fan club resulted in higher levels of purchase intentions and positive word-of-mouth of the joint sponsor.

This study differs from prior studies investigating joint sponsors in four ways. First, the intrinsic and social dimensions of fanship were measured within the context of a fan community. Second, the context of the study included a sponsor with regional proximity to both rival teams. Third, it was determined that the proclivity for social interaction within a fan community enhances the positive outcomes for joint sponsors. Fourth, unlike previous research studying joint sponsors, this study demonstrates a path to success for these brands.

Integrating social comparison and social identity theories, this study aims to examine students’ emotional and behavioral responses to the use of ChatGPT in academic settings, focusing on intrinsic motivation, dissonance, envy, schadenfreude and artificial intelligence (AI) usage intentions.

The research design consisted of two sequential survey-based studies with undergraduate business students. Study 1, analyzed with SmartPLS, measured students’ intrinsic motivation, cognitive engagement, dispositional envy, emotional dissonance and schadenfreude experienced in response to academic dishonesty related to ChatGPT. Study 2 explored the motivations behind students’ future use of AI tools, examining ethical considerations and emotional responses.

Study 1 determined that higher levels of cognitive engagement reduce dissonance and envy among highly motivated students. Nevertheless, driven by cognitive engagement, dissonance and envy, it was established that highly motivated students experience schadenfreude when others are caught misusing ChatGPT. In contrast, low-motivated students only feel schadenfreude as a product of dissonance and envy. The focus of Study 2 was on the adoption of ChatGPT. Results indicate that future usage is driven by ethical considerations for highly motivated students, whereas less dissonance is key for low-motivated students.

The study’s originality lies in its exploration of schadenfreude in the context of AI use among students, highlighting how cognitive engagement and motivation influence emotional responses. Drawing on social comparison and social identity theories, it sheds new light on the dynamics of academic integrity and the emotional landscape surrounding AI tools like ChatGPT, thus filling a research gap in understanding student behavior and perceptions in higher education.

This study aims to advance services marketing research by examining how credence claims, such as sustainability messaging, shape social norms and decision-making behaviors among professional service providers (PSPs). It introduces a typology of PSPs based on their integration of sustainability expertise and normative beliefs. In doing so, the study demonstrates service providers’ role in influencing brand recommendations. By positioning PSPs as intermediaries who translate sustainability knowledge into actionable guidance, the research highlights how credible eco-claims drive pro-social behaviors, underscoring the importance of services marketing in promoting pro-environmental actions and fostering societal change.

A sample of 467 veterinarians were contacted from across North America with the assistance of a major pet food supplier. Structural equation modeling measured the degree to which social norms, a belief in eco-claims and sustainability expertise shaped sustainability importance for professionals. A post hoc 2 × 2 typology placed professionals in quadrants based on eco-related factors, with sustainability-based brand recommendations analyzed based on their quadrant placement.

Social norms and sustainability expertise were instrumental in predicting the importance of professionals’ environmental stewardship. The typology determined that each quadrant of professionals reported significantly different likelihoods of recommending eco-friendly products to their clients.

This study introduces a novel perspective in services marketing by linking sustainability messaging to social norms and decision-making. It presents a unique typology of PSP profiles based on sustainability expertise and normative influences. By positioning PSPs as intermediaries who translate sustainability knowledge into actionable guidance, the research emphasizes the service sector’s capability of driving pro-environmental behaviors and advancing sustainable practices.

This investigation builds on two domains. First, professional service providers, such as dentists and veterinarians, represent an understudied link in the distribution channel. Their recommendation of products, such as toothpaste and pet food, are impactful to their clientele. Second, for consumers, sustainability is growing as a motivating factor in product consideration. Consequently, brands committed to sustainability want to promote their products accordingly to connect with the consumer. The purpose of this study is to determine how to trust in sustainable brands is built in the mind of professional service providers, as they are influential in their clients’ decision process.

Structural equation modeling was used to test the conceptual model that predicted how brand trust of sustainable products is built in the mind of the professional service provider using a sample of 457 veterinarians.

Results revealed that trust in sustainable brands is built via professionals’ expertise in sustainability and their perception of the importance of sustainability. Additionally, the perception of altruistic motivations had a positive impact on brand trust while the perception of strategic motivations had no influence on trust in sustainable brands.

Previous studies typically examine sustainability in an organizational context or as a brand consideration factor for consumers. This research focuses on professional service providers, who operate independently of the organization, alongside the formal distribution channel. The study examines how their perception of sustainability importance and their perceived motives of brands engaging in sustainability activities impacts their trust in sustainable brands.

Purpose – This chapter highlights how counter-radicalization, as a manifestation of diffuse securitizing, impacts the work of Muslim civil society organizations (CSOs) in Canada.

Methodology – The author presents how Muslim communities and their civil society representatives experience and adapt to the pressures from counter-radicalization policies. Data for the analysis are drawn from 16 semi-structured, anonymized interviews with managers and board members of prominent Muslim CSOs that are based in urban centers in Canada with high density of Muslim populations.

Findings – Though counter-radicalization policies are advanced under the rubric of community-orientedness and risk governance, security discourse and practice constructs radicalization as a problem within Muslim communities treating them as suspects who are “potentially radical.” Despite this framing, Muslim CSOs are cooperating with state security agencies in counter-radicalization efforts but are doing so cognizant of the immense power the state exerts over them in such “partnerships.” CSOs are raising questions about the selective nature of security practice which views Muslims as dangerous and violent but fails to fully acknowledge their reality as victims of Islamophobic violence. CSOs are using anti-racism, anti-oppression, and rights-based frames to call out the discriminatory treatment of Muslims under national security.

Originality/Value – The author’s study contributes to a community perspective in counterterrorism and counter-radicalization research that is dominated by analyses from “above.” By sharing the experiences of Canadian Muslim CSOs under counter-radicalization, the author illustrates the practice of “diffuse securitizing” and how it limits the work of civil society in liberal democracies.

The purpose of this paper is to examine the current UK Prevent Agenda 2011 and the possible threat to local communities from such policies which may actually fuel further resentment and make communities less safe and more susceptible to radicalisation and extremism.

The paper presents a short qualitative study that involved members of the Alum Rock community in Birmingham (UK) that had experience of Prevent strategies. The study involved semi‐structured interviews which were conducted with Muslim community members who were involved either directly or indirectly with Prevent programmes in the area of Alum Rock.

The study found that overall Muslim communities within Alum Rock were suspicious of the role of law enforcement agencies and counter‐terrorism policies such as Prevent.

In a short qualitative study and with a small sample size there is clearly a need to do further research and deal with a larger sample size that would demonstrate a more representative view of the community.

This study can help inform and improve the counter‐terrorism policy framework which includes Prevent. For example, more emphasis is needed on getting views from Muslim communities through focus groups and interviews which could in turn help build trust between Muslim communities and law enforcement agencies.

There is currently little research on the Prevent Agenda 2011 and the present paper provides an important contribution in understanding the views of Muslim communities in an area which has been the subject of a number of high profile counter‐terrorism operations (for example, Operation Gamble involved a number of police raids aimed at foiling a plot to behead a Muslim soldier), Project Champion (where West Midlands police used overt and covert surveillance (CCTV) cameras in predominantly Muslim areas). The data collected could be used as a template for gaining a better understanding of how Muslims feel about Prevent and as such can improve relations between Muslim communities and the police.

The paper aims to understand how state and non-state domestic terrorism impacts MNEs in foreign markets. Despite the burgeoning literature on terrorism within international business (IB), most research has focused on international terrorism, or terrorism generally. Consequently, there has been limited research examining how domestic or local based terrorism impacts foreign firms.

This is a conceptual paper.

Domestic terrorism is the most common form of terrorism in the world today and involves the state and non-state actors. Non-state domestic terrorism can be low intensity or high intensity. High intensity non-state-domestic terrorism typically involves regular and protracted political violence, along with inter-communal violence. This can expose MNEs to considerable operational, governance and legitimacy pressures.

The paper contributes to the gap in IB terrorism research with regards domestic or local based terrorism. Drawing on IB theory and critical terrorism research, the paper addresses the nature and impact of domestic terrorism within IB. The authors’ paper shows the operational, governance and legitimacy pressures of both state and non-state domestic terrorism for MNEs in host markets. While most IB scholars consider the threat of non-state terrorism for international firms, this study shows how domestic state terrorism benefits and constrains foreign firms.

As the internet has evolved through the emergence of social media, so too have the communicative practices of The Archers listeners. Many of them now use Twitter to comment, discuss the show or participate in the omnibus episode ‘tweetalong’. Primarily, this chapter recognises the hundred-plus Twitter accounts which have been created by listeners to authentically roleplay characters, organisations, animals and even objects from the show. I frame these practices and ground the chapter in academic discourses of ‘fan fiction’. Reflecting on my own activity as @borsetpolice, I look at the role and place of this fan fiction from the individual practitioner’s perspective but also the wider listener base. In this chapter, I develop an argument that these practices contribute towards the community of listeners online, as well as the show itself. I explore the types of activities and accounts involved, where they often focus around major storylines, and then reflect in detail on the individual’s motivations and practice. I situate this in terms of an opportunity to become involved in an online community that aspires towards everyday rural ideals, and how this can be understood as a significant affective experience for listeners. This need for escapism into ‘banal’ worlds, the desire to participate, and the sense that fan fiction is a game that we take part in are also drawn out as significant.