Examines the World Wide Web (WWW) ‐ a relatively new Internet service based on hypermedia, as a marketing tool, illustrating the issues raised with case examples. Explains how…
Abstract
Examines the World Wide Web (WWW) ‐ a relatively new Internet service based on hypermedia, as a marketing tool, illustrating the issues raised with case examples. Explains how information can be accessed and disseminated via the WWW using a typology developed by the authors. An analysis of current usage patterns indicates that several underutilized elements of the typology may provide a competitive advantage to companies which adopt them.
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Philip J. Trocchia and Thomas L. Ainscough
Retailer's use of advanced technology to identify consumers has broad and, for many individuals, disturbing social implications. This study seeks to uncover consumer concerns…
Abstract
Purpose
Retailer's use of advanced technology to identify consumers has broad and, for many individuals, disturbing social implications. This study seeks to uncover consumer concerns regarding various identification technologies that may be encountered in present and future retail environments.
Design/methodology/approach
Subjects were asked to describe, in writing, concerns that they might have regarding six identification technologies. Content analysis was employed in order to place consumer concerns regarding biometric and radio frequency identification device technology into meaningful categories.
Findings
Eight specific categories of concern emerged which fall under three general themes: concerns regarding the technology itself, concerns regarding the security of collected data, and existential issues regarding interaction with the technology.
Research limitations/implications
This research provides a framework for academic researchers to further develop a model of consumer interaction with identification technology. Therefore, an empirical follow‐up study, using a representative sample, should be conducted in order to expand the findings of this research.
Practical implications
This research study makes use of qualitative elicitation techniques to uncover specific areas of concern that may be addressed and alleviated prior to a technology's introduction.
Originality/value
This paper fills a gap in the existing literature with regard to our knowledge of consumer concerns and fears about identification technology.
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Thomas L. Ainscough, homas E. DeCarlo and homas W. Leigh
Expert systems seek to solve problems by using a computer to apply reasoning methodologies to knowledge in a specific domain in order to render advice or recommendations, much…
Abstract
Expert systems seek to solve problems by using a computer to apply reasoning methodologies to knowledge in a specific domain in order to render advice or recommendations, much like a human expert. Presents a methodology which uses the behavioral rules of multiple expert salespeople to develop a prototype of a flexible, yet systematic, sales expert system. The prototype expert system in this study was built using the selling scripts and if‐then contingency rules of expert salespeople in the insurance industry. The system mimics the selling process for interviewing, qualifying, and scheduling an appointment with an insurance prospect. While the expert system describes a relatively simple selling process, relative to the complexity of an actual face‐to‐face sales call, the procedure described is quite general.
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During the past twenty‐five years the importance of chemistry as applied to the practical affairs of everyday life has increased. In every Secondary School of repute, chemistry…
Abstract
During the past twenty‐five years the importance of chemistry as applied to the practical affairs of everyday life has increased. In every Secondary School of repute, chemistry now forms an important part of the teaching. A large number of Technical Schools have been founded and at least partly endowed or assisted out of the Public Funds. Numerous Societies have been formed with the object of furnishing means and opportunities for discussing chemistry in its relations to arts and manufactures. Such facts are, in themselves, sufficient proof of the economic value of the science. Inducements are held out to the student to avail himself of the means offered on every side to adopt applied chemistry as a calling. We find teachers of chemistry asserting the claims of chemistry as the one science on which modern industry depends for its development. There is no industry, from biscuit manufacture to sulphuric acid manufacture, that does not find its chances of success certainly increased by employing scientific chemists to control the details of manufacture and its ultimate failure assured by its declining to avail itself of the resources of chemistry.
Robert L. Harrison, Jenna Drenten and Nicholas Pendarvis
Video gaming, which remains culturally embedded in masculine ideals, is increasingly becoming a leisure activity for female consumers. Guided by social dominance theory, this…
Abstract
Purpose
Video gaming, which remains culturally embedded in masculine ideals, is increasingly becoming a leisure activity for female consumers. Guided by social dominance theory, this paper examines how female gamers navigate the masculine-oriented gaming consumption context.
Methodology/approach
Eight avid female gamers (ages 20–29) participated in-depth interviews, following a phenomenological approach to better understand their lived experiences with video gaming. Data were analyzed using phenomenological procedures.
Findings
Findings reveal an undercurrent of gender-based consumer vulnerability, driven by stereotypical perceptions of “gamer girls” in the masculine-oriented gaming subculture. Further, the findings highlight the multilayered, multidimensional nature of gaming as a vulnerable consumption environment, at individual, marketplace, and cultural levels.
Social implications
The culturally embedded gamer girl stereotype provides a foundation upon which characteristics of consumer vulnerability flourish, including a culture of gender-based consumer harassment, systematic disempowerment in the marketplace, and conflicting actions and attitudes toward future cultural change.
Originality/value
This research suggests female gamers struggle to gain a foothold in gaming due to the socially and culturally constructed masculine dominance of the field. Our research study provides a stepping-stone for future scholars to explore gendered subcultures and begins to address the dynamic interplay of power, gender, technology, and the market.
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The Seminar on Library Interior Layout and Design organised by IFLA's Section on Library Buildings and Equipment, and attended by people from over twenty‐two countries, was held…
Abstract
The Seminar on Library Interior Layout and Design organised by IFLA's Section on Library Buildings and Equipment, and attended by people from over twenty‐two countries, was held at Frederiksdal, Denmark, in June 1980. This present article neither reports on the Seminar's proceedings, as it is hoped to publish the papers in due course, nor describes fully the Danish public libraries seen, but rather uses the Seminar's theme and the library visits as a point of departure for considering some aspects of the interior layout—the landscape—of public libraries. Brief details of the new Danish public libraries visited are given in a table at the end of the article.
Diego Begalli, Stefano Codurri and Davide Gaeta
This paper aims to investigate the level of internet marketing in use and the web marketing strategies models implemented by the Italian Speciality Wineries (ISWs).
Abstract
Purpose
This paper aims to investigate the level of internet marketing in use and the web marketing strategies models implemented by the Italian Speciality Wineries (ISWs).
Design/methodology/approach
The paper surveyed a sample of 272 high quality wineries. The analysis of the existing web sites has been conducted through an adapted 7Cs model. The 7Cs model data analysis has been developed both at a univariate and a multivariate level. The entrepreneur's perception of internet marketing has been analysed through a market research questionnaire.
Findings
The use of internet marketing by the ISWs is at an initial stage. “Show‐case” is the main purpose while functionality is the most important web site characteristic. Five groups of wineries have been identified through cluster analysis. The web marketing approaches implemented revolve around the choice to effect online sales. The web marketing strategies map highlights that the future development of the ISWs web marketing models goes in two different directions. The entrepreneur's perception of quality of the web site is identified in navigability parameters.
Originality/value
The paper contributes to a greater knowledge of the strategic web marketing models utilized by Italian speciality wineries. It also discusses the entrepreneur's perception of internet marketing.
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NBL branches ‐ The National Book League's pilot attempt to establish a regional branch, master‐minded by Peter Labdon and taking the form of the Ipswich & Suffolk Book League, is…
Abstract
NBL branches ‐ The National Book League's pilot attempt to establish a regional branch, master‐minded by Peter Labdon and taking the form of the Ipswich & Suffolk Book League, is already judged sufficiently encouraging for the NBL to seek to spread the process elsewhere in Britain. To which end there has been published a booklet called Branching Out—setting up National Book League local branches: a working handbook, which is obtainable without charge from the Director, Martyn Goff, at the NBL, Book House, 45 East Hill, Wandsworth, London SW18.
Badr Haque and Kulwant S. Pawar
Organisational issues present the main barriers to the implementation of concurrent engineering (CE) to new product development (NPD) processes in manufacturing organisations…
Abstract
Organisational issues present the main barriers to the implementation of concurrent engineering (CE) to new product development (NPD) processes in manufacturing organisations. Both research and practice have demonstrated that companies that invest in improving organisational development issues fare better than those that rely purely on tools and technology alone. The key issues are improving cross‐functional integration and developing social mechanisms that facilitate a collaborative environment. Organisational analysis represents the first step an organisation can take in order to improvement its effectiveness. Organisational analysis techniques have been a field of study for many years, resulting in the development of a number of different methodologies ranging from purely mathematical models of analysis to heuristic models using simulation. This paper presents a methodology that draws upon traditional organisational theory and combines it with the more recent business process re‐engineering approaches for the analysis of organisational issues in a CE environment. The methodology is based on the hierarchical modelling and analysis of the business process. A detailed case study of its application in industry is presented. The paper concludes by summarising the key features of the methodology and issues emerging from its implementation.
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This paper presents a literature review of, and classification scheme for, Internet marketing (IM) research. The review covers 270 journal articles published between 1987 and 2000…
Abstract
This paper presents a literature review of, and classification scheme for, Internet marketing (IM) research. The review covers 270 journal articles published between 1987 and 2000 in three types of journals: marketing; economics, business and management; and information systems and information technology. The results show that an increasing volume of IM research has been conducted in a diverse range of areas. A total of 96 percent of the papers were published in the last five years (1996‐2000) of this 14‐year study, and the significance of IM to e‐commerce will increase in the future. The 270 articles are classified into five distinct categories: the IM environment, IM functions, special IM applications, IM research, and other topics. A comprehensive list of references is presented. This review will provide a source for anyone interested in IM research, and will help to simulate further interest in the area.