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Article
Publication date: 11 December 2018

Susan Kuczmarski and Thomas Kuczmarski

The purpose of our research is to explore how rewards serve to fuel a collaborative culture, energize and motivate team members and nurture innovation.

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Abstract

Purpose

The purpose of our research is to explore how rewards serve to fuel a collaborative culture, energize and motivate team members and nurture innovation.

Design/methodology/approach

In total, 30 in-depth, qualitative interviews were conducted with executives – high-tech, low-tech and no-tech.

Findings

The following findings emerged from the field research: rewards can be both financial, such as bonuses and incentives, and non-financial, such as extra vacations or other gifts. Huge internal personal benefits accrue from setting up a reward structure, including increased pride, peer recognition, higher self-confidence, greater job satisfaction and enhanced self-accomplishment. When we recognize others, it can impact an individual's self-worth on a profound level. It is described as feedback that sinks into the core.

Originality/value

Three milestones have been outlined throughout the innovation process where opportunities for recognition can exist: upon recognizing insights for identifying a problem, after understanding and overcoming difficulties encountered during creative solution generation and when recognizing and activating the benefits accrued from pinpointing solutions to the problem.

Details

Strategic HR Review, vol. 18 no. 1
Type: Research Article
ISSN: 1475-4398

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Article
Publication date: 1 November 2003

Thomas D. Kuczmarski

Though a commitment to innovation is the key to successful growth, the level of uncertainty involved and the concomitant risk deter companies from committing themselves totally to…

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Abstract

Though a commitment to innovation is the key to successful growth, the level of uncertainty involved and the concomitant risk deter companies from committing themselves totally to its implementation. Contributing to managers’ reluctance to face innovation are an ignorance and fear of what exactly it represents. This article lists ingredients of and directions for successful innovation, which can lead to real competitive advantage if followed correctly. However, senior management must assimilate the message fully before it can possible cascade down the organisation.

Details

Journal of Consumer Marketing, vol. 20 no. 6
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 October 1996

Thomas D. Kuczmarski

Argues that more CEOs and senior executives need to believe in the power of innovation to increase earnings, stock price, employee and customer satisfaction, and global…

7538

Abstract

Argues that more CEOs and senior executives need to believe in the power of innovation to increase earnings, stock price, employee and customer satisfaction, and global competitiveness. Highlights innovation as the single most important factor in the future growth of any business venture; innovation is a mindset ‐ a new way to think about business strategies and practice. Suggests that this thinking drives every aspect of a successful, dynamic organization and penetrates every element of business, creating a clear and enduring vision. States that innovative companies are set apart from their competitors and have the potential to fuel future profitable growth and build long‐term investments.

Details

Journal of Consumer Marketing, vol. 13 no. 5
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 April 1992

Thomas D. Kuczmarski

A sophisticated screening system can focus the energies of the company on creating and developing products and services that will have greater likelihood of success.

227

Abstract

A sophisticated screening system can focus the energies of the company on creating and developing products and services that will have greater likelihood of success.

Details

Planning Review, vol. 20 no. 4
Type: Research Article
ISSN: 0094-064X

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Article
Publication date: 1 December 1996

Thomas D. Kuczmarski

More CEOs and senior executives need to believe in the power of innovation to increase earnings, stock price, employee and customer satisfaction, and global competitiveness…

3415

Abstract

More CEOs and senior executives need to believe in the power of innovation to increase earnings, stock price, employee and customer satisfaction, and global competitiveness. Innovation is the single most important factor in the future growth of any business venture. Innovation is a mindset ‐ a new way to think about business strategies and practice. This thinking drives every aspect of a successful, dynamic organization and penetrates every element of business, creating a clear and enduring vision. Innovative companies are set apart from their competitors and have the potential to fuel future profitable growth and build long‐term investments.

Details

Journal of Consumer Marketing, vol. 13 no. 6
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 June 2002

Barrie O. Pettman and Richard Dobbins

This issue is a selected bibliography covering the subject of leadership.

29814

Abstract

This issue is a selected bibliography covering the subject of leadership.

Details

Equal Opportunities International, vol. 21 no. 4/5/6
Type: Research Article
ISSN: 0261-0159

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Book part
Publication date: 20 October 2014

Jacy Downey and Kimberly Greder

The demographics of rural America are rapidly changing and concerns about mental health are growing. This study examined relationships between individual, family, and community…

Abstract

Purpose

The demographics of rural America are rapidly changing and concerns about mental health are growing. This study examined relationships between individual, family, and community factors and depressive symptomology among rural low-income Latina and non-Latina White mothers.

Design

The sample for this study was drawn from the study, Rural Families Speak about Health. Data from interviews with 371 rural low-income mothers (36% Latina; 64% non-Latina White) were analyzed and descriptive and multivariate analyses were performed.

Findings

One-third of mothers experienced clinically significant depressive symptomology; non-Latinas experienced twice the rate as Latinas. Limitation in daily activities due to poor physical health predicted clinically significant depressive symptomology among both groups. Among non-Latinas, high levels of financial distress and lack of healthcare insurance predicted clinically significant depressive symptomology, and use of WIC and high levels of healthful eating and physical activity routines were protective factors. Age, single marital status, unemployment, transportation barriers, food insecurity, and inadequate health insurance predicted clinically significant depressive symptomology among Latinas.

Practical implications

Program administrators should consider factors associated with depression among specific populations as they design programs and services.

Research limitations

Factors not accounted (e.g., nativity of mothers) should be explored to more fully understand predictors of depressive symptomology among rural Latina and non-Latina mothers.

Value

This original research considers how the relationships between individual, family, and community factors and depressive symptomology differ between rural low-income Latina and non-Latina White mothers. The authors discuss potential factors and outcomes related to depressive symptomology and provide suggestions for research, programs and services.

Details

Family and Health: Evolving Needs, Responsibilities, and Experiences
Type: Book
ISBN: 978-1-78441-126-8

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Article
Publication date: 1 March 1993

Linda Rochford and Thomas R. Wotruba

Proposes an increasing role for the salesforce in the new productdevelopment process. Describes how the sales job itself has beenevolving toward one of relationship building with…

301

Abstract

Proposes an increasing role for the salesforce in the new product development process. Describes how the sales job itself has been evolving toward one of relationship building with customers, and how marketplace and economic changes such as globalization and large debt have caused firms to look much more carefully at the allocation of their resources, including expenditures on the new product development process. Argues that these and other factors, such as the disenchantment with marketing research and personnel downsizing, suggest that the salesforce might begin to play an expanded role in new product development. Discusses the pros and cons of this strategy, along with its implications for salesforce management.

Details

Journal of Business & Industrial Marketing, vol. 8 no. 3
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 1 February 1990

Daniel C. Bello and Gloria J. Barczak

Considers how research carried out during trade shows can helpindustrial firms to manage the new product development process.Discusses the NPD process and offers a scheme for…

690

Abstract

Considers how research carried out during trade shows can help industrial firms to manage the new product development process. Discusses the NPD process and offers a scheme for classifying trade fairs, thus making the selection of appropriate events easier for the industrial marketer. Develops recommendations for the conducting of new product research at trade shows and concludes that while not a substitute for traditional NPD research methods due to cost limitations and the different types of attendees present at various events, good opportunities exist for industrial exhibitors to use NPD stages such as idea generation, screening and testing at trade shows rather than concentrating on the commercialization of new products.

Details

Journal of Business & Industrial Marketing, vol. 5 no. 2
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 6 June 2016

Yen Hsu

The purpose of this study is to propose a model of a value cocreation strategy (VCS) for analyzing how enterprises adopt innovative, marketing, and design strategies to achieve…

2837

Abstract

Purpose

The purpose of this study is to propose a model of a value cocreation strategy (VCS) for analyzing how enterprises adopt innovative, marketing, and design strategies to achieve their performance goals through cocreation.

Design/methodology/approach

In the present study, a case study was conducted to establish a preliminary model. Subsequently, 1,000 NPD project managers in information and communications technology industries were approached to complete a two-stage questionnaire survey. The first survey investigated the VCSs they adopted for their marketing, innovation and design activities (valid questionnaires recovered=283). The valid respondents completed a second survey measuring their NPD performance 18 months after launching a new product (valid questionnaires recovered=247).

Findings

A conceptual was constructed to explain the effects of innovation marketing and design cocreation strategies on NPD performance. A partial least squares method was used to test the model showing a good fit between the model and the survey data, indicating the applicability of the proposed model. The innovation marketing and design cocreation strategies of the enterprises affected their NPD performance. Enterprises adopting diverse cocreation strategies improved their NPD performance. The cocreation strategies in the model were independent and mediating variables to NPD performance. A qualitative comparative analysis was performed to examine which strategy configurations affected NPD performance and to explore any regular patterns in them. Finally, a cluster analysis was conducted to investigate four cocreation strategies: market development, technology improvement, cost direction and customer service.

Research limitations/implications

Whether different industry categories involve different characteristics and whether different corporate cultures cause inconsistent result in value cocreation warrants further in-depth investigation. In addition, the two surveys conducted in this study were separated by 18 months, and thus, only the short-term NPD performance could be presented. Future studies are recommended to conduct an extensive exploration of different industries, administer long-term surveys, investigate the different levels of influence of various types of enterprise on the proposed research model or examine the degree of difference in the mechanisms and methods adopted for elevating innovation performance.

Practical implications

Enterprises can reference the proposed approach to optimize their product development and services according to their organizational resources and market advantages to increase their market coverage.

Originality/value

This study was the first empirical study to examine critical factors, such as product innovation, marketing, design and value cocreation strategies, and NPD performance by administering two-stage surveys. Enterprises can reference the proposed method according to their organizational resources and market advantages to develop products and services efficiently and face the ever-changing market.

Details

Journal of Business & Industrial Marketing, vol. 31 no. 5
Type: Research Article
ISSN: 0885-8624

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