Search results

Many tourism destinations are now facing the problem of overtourism, and destination management organisations (DMOs) are in search of an effective and sustainable solution. With this as a foundation, the purpose of this study is to identify factors causing overtourism at popular tourism destinations and to propose an alternative solution to overcome this phenomenon.

The research design is based on an inductive and a deductive approach. The paper draws its conclusion from secondary and tertiary data (literature review and online research).

The study shows that Trexit (tourism exit) is not a sustainable solution to overtourism and that an alternative strategy may be adopted to tackle this phenomenon. The overall outcome shows that if sociological factors, business factors, technological and economic factors are addressed, the effect of overtourism may be managed and controlled.

The findings of this piece of research refer to a Just-in-Time strategy for managing overtourism. The findings could be useful to practitioners, as the study proposes an alternative means to overcome overtourism and manage destinations without affecting visitor flow and profitability.

This research fulfils an existing research gap, as it proposes an alternative solution to tackle overtourism. The proposed model also helps to provide a broader insight of the dynamics surrounding overtourism at tourism destinations. In so doing, it advances the existing body of knowledge by providing new inputs to a topic that has not been discussed, namely, Trexit or tourism exit.

The purpose of this paper is to summarise the main outcomes of the collection of studies in this theme issue and to offer some key reflections based on the experiences of the theme editors and contributors.

This study uses structured questions to enable the theme editors to reflect on the rationale for the theme issue question, the starting point, the selection of the contributors and material and the editorial process.

This paper provides insights and practical suggestions in response to the theme issue question from different academic and professional backgrounds, namely, the hotel industry, the events industry, the technology sector, non-governmental organisations, government sectors, and the local community.

The theme issue outcomes provide lines of enquiry for others to explore and reinforce the value of worldwide hospitality and tourism theme’s approach to collaborative working and writing.

The collaborative study reported in this theme issue offers a unified but contrarian response to the theme’s strategic question. Taken together, the papers provide a range of options for destination marketing organisations in response to the issues highlighted.