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Article
Publication date: 5 September 2024

Hoai Lan Duong, Minh Tung Tran, Thi Kim Oanh Vo and Thi Kim Cuc Tran

This paper aims to investigate the extent of personal privacy concerns expressed by university students in Vietnam while using TikTok, the influence of peer interactions and…

451

Abstract

Purpose

This paper aims to investigate the extent of personal privacy concerns expressed by university students in Vietnam while using TikTok, the influence of peer interactions and social norms on privacy attitudes and behaviors and the strategies used by university students in Vietnam to mitigate privacy risks on TikTok.

Design/methodology/approach

A qualitative approach using semi-structured interviews was used to gather data on the following: the degree to which Vietnamese university students express concerns about their personal privacy while using TikTok; how peer interactions and social norms influence privacy attitudes and behaviors; and the strategies these students use to mitigate privacy risks on the platform.

Findings

Findings indicate that although university students exhibit a relatively low level of concern regarding their personal privacy on TikTok, peer influences and societal norms significantly shape their attitudes and behaviors on the platform. Moreover, students use several strategies to mitigate privacy risks, such as selective content sharing and refraining from engaging with unknown links.

Practical implications

These insights provide valuable implications for the development of targeted interventions and educational initiatives aimed at fostering a more privacy-conscious TikTok user community among university students in Vietnam.

Originality/value

This research fills a critical gap in the existing literature by focusing on the influence of social norms and peer influences on privacy attitudes and behaviors on social media platforms. While prior studies have explored various factors impacting privacy concerns on social media, the role of social dynamics has been understudied. Moreover, the research specifically addresses the lack of investigation into privacy concerns on TikTok, a platform rapidly gaining popularity among younger demographics.

Details

Journal of Information, Communication and Ethics in Society, vol. 22 no. 4
Type: Research Article
ISSN: 1477-996X

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Article
Publication date: 15 January 2025

Hoai Lan Duong, Thi Kim Oanh Vo, Minh Tung Tran and Thi Kim Cuc Tran

The purpose of this research is to investigate the role of social media in supporting the psychological well-being of young expatriates.

43

Abstract

Purpose

The purpose of this research is to investigate the role of social media in supporting the psychological well-being of young expatriates.

Design/methodology/approach

The study adopts a qualitative research design based on semi-structured interviews with Gen Z expatriates who are active social media users.

Findings

This study reveals social media’s pivotal role in enhancing Gen Z expatriates’ psychological well-being. It fosters virtual connections to their home country, validating their distinctive international experiences, facilitating integration into the host culture and challenging stereotypes. By developing bonding and bridging social capital, social media mitigates cultural distance, strengthens social support and ultimately contributes to positive expatriate well-being.

Originality/value

This research responds to the growing call for studies on the intersection of digitalization and expatriation, offering insights into how digital tools can enhance the well-being of expatriates. By developing a conceptual model grounded in social media and expatriate support literature, this research highlights the specific mechanisms through which social media impacts the psychological well-being of Gen Z expatriates, a previously under-researched area. While physical support is limited by geographical proximity and shared experiences, digital support can transcend these boundaries, providing access to a wider range of resources and perspectives. By focusing on Gen Z, a generation known for its digital fluency and reliance on social media, we provide insights that can inform targeted interventions and support strategies specifically tailored to this demographic.

Details

Journal of Global Mobility: The Home of Expatriate Management Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2049-8799

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Article
Publication date: 22 January 2025

Greeni Maheshwari, Oanh Thi Kim Vu and Hang Pham Thanh

The purpose of this research is to explore the motivators and barriers faced by successful women entrepreneurs in Vietnam, a country with high rates of early-stage and established…

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Abstract

Purpose

The purpose of this research is to explore the motivators and barriers faced by successful women entrepreneurs in Vietnam, a country with high rates of early-stage and established business ownership by women. By integrating the push-pull theory with macro, meso, and micro-level factors, this study provides a comprehensive overview of the factors influencing female entrepreneurship in this context.

Design/methodology/approach

The data for this exploratory qualitative study were collected through in-depth semi-structured interviews with 31 successful female entrepreneurs in Vietnam. The analysis was conducted using NVivo software, employing thematic analysis to identify the motivators and barriers associated with women’s entrepreneurship.

Findings

The findings indicate that women are motivated to start businesses by push factors like job dissatisfaction, economic improvement, and family support, as well as pull factors such as time flexibility, autonomy, and personal development. Barriers are identified at different levels: micro-level challenges include lack of financial support, inadequate skills, and work-life balance issues; meso-level barriers involve insufficient training programs, and macro-level barriers are shaped by gender prejudice. Notably, specific to the sectors, the lack of business training is a major challenge for women in consultancy, tourism, and retail sectors, alongside financial constraints in retail and services.

Originality/value

As a theoretical contribution, this study presents a novel model that integrates push/pull theory with macro, meso, and micro-level factors to analyze the motivators and barriers for female entrepreneurship. This integrated model offers a comprehensive view of women’s entrepreneurship in Vietnam’s transitional economy, enhancing understanding of their motivations and challenges, addressing existing gaps, and suggesting practical implications.

Details

Journal of Small Business and Enterprise Development, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1462-6004

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