Chris Schachtebeck and Thea Judith Tselepis
Entrepreneurship Education (EE) has received substantial attention, both in the popular press, as well as in academia, owing to the socio-economic impact it holds. However, while…
Abstract
Entrepreneurship Education (EE) has received substantial attention, both in the popular press, as well as in academia, owing to the socio-economic impact it holds. However, while the importance of entrepreneurship is universally acknowledged, specific higher-order outcomes EE aim to achieve have not received the same level of attention. This study aims to fill this void by analysing teaching and learning approaches to EE in Africa, as well as the competencies that these EE initiatives aim to build. The study makes use of a qualitative research approach in the form of a systematic review of EE studies conducted in Africa. The systematic review aimed to uncover which approaches and competencies EE initiatives apply. Results indicated that teaching and learning of EE in Africa are mainly focussed on learning for and about entrepreneurship, and to a lesser degree through entrepreneurship. The study therefore proposes the development of higher-order competencies in the form of envisioning and constructing. The study contributes in practice by proposing a shift in the approach to EE by building competencies in the areas of visionary thinking and market expansion, rather than gaining market share. The study also makes a theoretical contribution by critically reviewing teaching and learning approaches on EE and developed competencies, and expands the role that EE can play in market development and opportunity creation.
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Helena M. de Klerk and Thea Tselepis
The purpose of this study was to explore and describe the early‐adolescent female consumer's expectations and evaluation, as well as satisfaction relating to the fit, as a…
Abstract
Purpose
The purpose of this study was to explore and describe the early‐adolescent female consumer's expectations and evaluation, as well as satisfaction relating to the fit, as a dimension of the quality of her clothes.
Design/methodology/approach
A quantitative research style was followed and a structured questionnaire was used as data‐collecting method. A total of 120 13‐year‐old young female consumers, also known as the early‐adolescent female, participated in the study.
Findings
The results suggest that the early‐adolescent female consumer is not only concerned about the functional aspects of the fit of her clothes, but also about the emotional effect. Results further suggest that this consumer group probably does not have the expertise, knowledge and cognitive skills that can enable them, during the evaluation phase of the decision‐making process, to realistically evaluate this very important dimension of the quality of clothes, with the main purpose of giving functional comfort and emotional pleasure during the post‐purchase experience. This then contributes to the fact that, when wearing the clothes, they are, especially as regards the emotional and cognitive dimensions, mostly dissatisfied with the fit of their clothes.
Originality/value
With the buying power of this young market in mind, the main implication of the above is that brands that are specifically aimed at these young consumers should specifically be sized according to the measurements and figure proportions of the young consumer.