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1 – 10 of 71
Article
Publication date: 23 September 2024

Hai-Ninh Do, Ngoc Bich Do, Thao Kim Nguyen and Tra My Nguyen

This study investigates the impact of personal, organisational and innovation capability on technological innovation and further impacts on small and medium enterprises’ (SMEs'…

Abstract

Purpose

This study investigates the impact of personal, organisational and innovation capability on technological innovation and further impacts on small and medium enterprises’ (SMEs') performance during uncertainty. Moreover, the moderator role of social sustainability orientation on the relationships of technological innovation, innovation performance and organisational resilience is also examined.

Design/methodology/approach

A quantitative approach using 524 SME responses and Smart PLS 4.0 are adopted in this research.

Findings

The results indicate a correlation between three types of capabilities with technological innovation and further conversion to organisational resilience. Additionally, social sustainability shows a negative moderating effect between innovation performance and organisational resilience. The research findings advanced the resources-based-view (RBV) by proposing three capability dimensions as platforms for SMEs' innovation success, which later generate resilience possibilities. Specifically highlighted in this study are the personal capabilities of managers, organisational capabilities and innovation capabilities in setting business objectives and resource allocation towards economic and sustainable goals during turbulence and uncertainty.

Originality/value

This study investigates the role of technological innovation and innovation on SME resilience. Notably, we deploy the social sustainability orientation as moderators towards the relationship between technological innovation, innovation performance and SMEs’ resilience. SMEs employing social sustainability orientation might negatively inhibit the translation from innovation performance to SME resilience, providing novel insights into navigating uncertainty in modern business. It has no effect on the relationship between technological innovation and its consequences.

Details

European Journal of Innovation Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1460-1060

Keywords

Open Access
Book part
Publication date: 1 December 2022

Huu Minh Nguyen, Thi Hong Tran and Thi Thanh Loan Tran

“The world needs science, science needs women” is the message given by UNESCO in the program for the development of women in science” (UNESCO, 2017). In Vietnam, women’s…

Abstract

“The world needs science, science needs women” is the message given by UNESCO in the program for the development of women in science” (UNESCO, 2017). In Vietnam, women’s participation and achievements in scientific research is considered a great and important resource for industrialization and modernization. Even so, are there gender differences in scientific achievement in the social science research institutes in Vietnam? What factors influence the scientific achievement of female social researchers? The answers will be based on data from a 2017 survey with a sample of 756 researchers, of which 77.6% were female. The survey was conducted by the Vietnam Academy of Social Sciences, a leading, ministry-level national center for the social sciences in Vietnam. This chapter analyzed the scientific achievements of researchers through their position as principal investigators of research projects and their publications, and factors that may impact this. Bivariate and multivariate analyses of factors that may affect the scientific achievement of researchers found that gender differences in academic achievement in the social sciences in Vietnam was still prevalent. Female researchers’ scientific achievements were lower than those of their male counterparts. The contribution to science of Vietnamese female researchers was limited by many different factors; the most important were the academic rank of the researchers and gender stereotype that considered housework the responsibility of women.

Details

Diversity and Discrimination in Research Organizations
Type: Book
ISBN: 978-1-80117-959-1

Keywords

Article
Publication date: 14 May 2024

Phuong Kim Thi Tran, Nhi Thao Ho-Mai, Vien Ky Nguyen, Uyen Thu Thi Do, Thanh Ba Truong and Vinh Trung Tran

This study aims to explore the pathway of increasing hotel booking intentions by mapping the linkage mechanism between the antecedents and components of brand equity to ultimately…

Abstract

Purpose

This study aims to explore the pathway of increasing hotel booking intentions by mapping the linkage mechanism between the antecedents and components of brand equity to ultimately drive followers’ hotel booking intention. In addition, the role of over-endorsement as a moderating variable is also evaluated.

Design/methodology/approach

The conceptual model and research hypotheses were each assessed using covariance-based structural equation modeling. Paper-based and online surveys were used to collect data from 443 respondents who are TikTok users and follow at least one TikTok online celebrity, while that online celebrity must have reviewed at least one type of accommodation.

Findings

Except for the relationship between virtual interactivity and online celebrity brand image, the results confirmed the relationships between research concepts.

Research limitations/implications

Further studies are needed to validate the results in other cultural contexts, generalize findings and broaden the range of target respondents.

Originality/value

This study contributes to the hotel literature by illustrating how online celebrity brand equity (OCBE) drives hotel booking intentions. The study highlights the importance of antecedent factors – follower-centered drivers (e.g. lifestyle congruence, friendship) and online celebrity-led drivers (e.g. virtual interactivity, expertise) – to achieve a hierarchical relationship between OCBE components and followers’ booking intentions.

Details

Consumer Behavior in Tourism and Hospitality, vol. 19 no. 2
Type: Research Article
ISSN: 2752-6666

Keywords

Article
Publication date: 9 October 2023

Hong Quan Nguyen, Quynh Huong Nguyen, Phuong Thao Tran, Ngoc Linh Trinh and Quynh Trang Nguyen

The aim of this empirical study is to investigate an integrated model that captures the way service quality of banking kiosks (BK-SQ) exerts its impacts on customer perceived…

Abstract

Purpose

The aim of this empirical study is to investigate an integrated model that captures the way service quality of banking kiosks (BK-SQ) exerts its impacts on customer perceived value and customer satisfaction and the moderating mechanism of technology readiness (TR) in the quality–satisfaction relationship in the banking sector in Vietnam.

Design/methodology/approach

An offline survey was conducted to obtain responses from 604 users of banking kiosks in Vietnam. Exploratory factor analysis, confirmatory factor analysis and structural equation modeling were used for data analysis. The moderating effect of TR was examined following the product indicator method.

Findings

The results validate significant positive correlations between BK-SQ, customer perceived value and customer satisfaction. Among six service quality dimensions, convenience is the most significant factor in predicting perceived service quality. The study also delineates how TR can moderate the link between service quality and customer satisfaction.

Research limitations/implications

Future studies may make further attempts to incorporate other human and demographic factors as a moderator into the research model.

Practical implications

Bank managers should strive to improve the operations of banking kiosks based on six aspects and increase TR levels of customers to boost customer satisfaction with banking kiosks.

Originality/value

The study contributes to the literature on service quality and self-service technologies (SSTs) by offering critical insights into how banks can make use of influence mechanisms in the model to enhance service quality and customer satisfaction.

Details

International Journal of Quality and Service Sciences, vol. 15 no. 3/4
Type: Research Article
ISSN: 1756-669X

Keywords

Open Access
Article
Publication date: 20 January 2025

Khoi Minh Nguyen, Ngan Thanh Nguyen, Thao Thi Xuan Pham, Nhi Huynh Man Tran, Ngoc Chung Bao Cap and Vy Khanh Nguyen

This study aims to explore how ephemeral content marketing enhances brand love and customer engagement, with a focus on the mediating role of brand authenticity, self-brand…

Abstract

Purpose

This study aims to explore how ephemeral content marketing enhances brand love and customer engagement, with a focus on the mediating role of brand authenticity, self-brand connection and advertising value.

Design/methodology/approach

This research was conducted using a quantitative method through an online questionnaire with a sample of 728 in Vietnam, analyzing data by using the partial least squares structural equation modeling model.

Findings

This study evaluates ephemeral content marketing through six dimensions: entertainment, trendiness, informativeness, interactivity, aesthetic quality and perceived relevance. The findings indicate positive mediating roles of advertising value, self-brand connection and brand authenticity on the impact of ephemeral content marketing on brand love and customer engagement.

Research limitations/implications

This study provides a comprehensive model of factors affecting consumer perceptions of ephemeral content marketing, which can help businesses to proactively formulate strategic responses for consumers on social media platforms with ephemeral content features. This also allows them to precisely target their audience, avoiding ineffective and costly advertising efforts on social media when content quality is lacking.

Originality/value

This research sheds light on the six essential dimensions of effective ephemeral content that adds value to customers, ultimately leading to their love and active engagement. This substantial addition to the field of social media marketing opens up possibilities for further investigation of the dynamics across different forms of social media marketing, such as short-form videos or in various contexts such as tourism, fashion, food products and education, particularly in the context of ephemeral content in emerging markets such as Vietnam.

Article
Publication date: 14 October 2024

Hong Quan Nguyen, Phuong Thao Ha and Thi Thu Huong Doan

This empirical study aims to investigate how employee responses to corporate social responsibility (CSR) (i.e. perception of and participation in CSR initiatives) can affect…

Abstract

Purpose

This empirical study aims to investigate how employee responses to corporate social responsibility (CSR) (i.e. perception of and participation in CSR initiatives) can affect career adaptability in the Vietnamese service industry. Furthermore, the mediating mechanism of psychological capital (PsyCap) and the moderating role of moral identity are explored in this relationship.

Design/methodology/approach

The target population for this study includes employees working for service enterprises in which CSR practices are conducted, such as tourism, hospitality, retail, education and others in Vietnam. The data from 685 responses were analyzed for measurement model analysis and structural model analysis using SPSS, AMOS and SmartPLS.

Findings

The findings of this study reveal that CSR perception and CSR participation have significant positive effects on career adaptability through PsyCap. This study also confirms that the positive association between CSR perception and PsyCap is more pronounced among employees with a higher level of internalized moral identity and symbolic moral identity.

Research limitations/implications

The collection of data involving multiple dimensions at once did not allow the study to accurately assess the effect of variables over time. Further studies that want to look closely at the impact of perception of and participation in CSR should collect data longitudinally and follow up the target sample over a period of time. Besides, moral identity is a context-dependent construct associated with various social and cultural institutions. Meanwhile, Western moral identity emphasizes individual-oriented morality; Eastern cultures consider a socially oriented person to be highly moral; therefore, this study’s findings might not be appropriate for Western culture. To enrich the existing CSR framework, future studies may attempt to unveil the intervening mechanism of other psychological factors, such as psychological safety, or explore the predictions for other career-related outcomes, such as career satisfaction in the CSR context. Finally, both CB-SEM and PLS-SEM methods can be combined to analyze complex models, especially high-order models.

Practical implications

By leveraging influence processes within the model, service managers can foster human resource development in the workplace by raising the active involvement of employees in CSR activities.

Originality/value

This research enriches the literature on CSR and employee-related outcomes by formulating a conceptual model focusing on employee responses to CSR as key antecedents. This study also contributes to the existing understanding of the CSR context by empirically investigating micro-level CSR in an emerging economy like Vietnam.

Details

Social Responsibility Journal, vol. 21 no. 2
Type: Research Article
ISSN: 1747-1117

Keywords

Article
Publication date: 18 July 2024

Minh Van Nguyen, Khanh Duy Ha and Tu Thanh Nguyen

In recent years, climate for innovation has attracted wide attention from industry and academia. It is perceived as a critical component of innovation performance in the built…

Abstract

Purpose

In recent years, climate for innovation has attracted wide attention from industry and academia. It is perceived as a critical component of innovation performance in the built environment sector, especially in architectural design firms (ADFs). This study attempts to assess the degree of climate for innovation in the Vietnamese ADFs under the organizational climate theory.

Design/methodology/approach

A list of 13 innovation climate variables was found by reviewing previous studies and discussions with industry practitioners. These variables were then categorized into three principal factors (personal commitment, tolerance of difference, and support for creativity), forming the inputs of the fuzzy synthetic evaluation (FSE) analysis.

Findings

The results showed that the overall level of innovation in the climate is moderate, implying that it is still necessary for more improvements to the Vietnamese ADFs. The fuzzy analysis revealed that support for creativity was the most critical factor, followed by tolerance of difference and personal commitment.

Originality/value

The proposed climate for innovation model is practical and reliable for architectural professionals and can be applied to assess other research areas. Few studies have emphasized the innovation climate in the construction sector, so this research may broaden the knowledge and literature on the industry, especially for the ADFs.

Details

Engineering, Construction and Architectural Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0969-9988

Keywords

Article
Publication date: 31 December 2024

Phuong Kim Thi Tran, Nhi Thao Ho-Mai, Nhi Uyen Thi Nguyen, Uyen Phuong Thi Mai, Nhi Uyen Ngoc Nguyen, Duong Hai Thi Bui, Huy Van Le and Vinh Trung Tran

From the customer-relationship theory and attachment theory approaches, this study proposes a serial mediation model to examine how celebrity attachment influences event…

Abstract

Purpose

From the customer-relationship theory and attachment theory approaches, this study proposes a serial mediation model to examine how celebrity attachment influences event attendees' intentions in the celebrity endorsement process in the context of events.

Design/methodology/approach

Paper-based and online surveys were used to collect data from 759 Vietnamese respondents, aged 15 and above, who followed domestic or international celebrities and were interested in various events taking place in Vietnam. A serial multiple mediation model was evaluated through covariance-based structural equation modeling.

Findings

The results confirmed the cognitive, affective and hybrid cognitive-affective pathways among antecedents, celebrity attachment and event participation intentions.

Research limitations/implications

Future studies need to validate these findings across diverse cultural settings and larger participant pools to enhance their applicability. Exploring celebrity endorsement for events from an international follower perspective could offer valuable insights. Future research should consider these factors when interpreting results. It may benefit from conducting longitudinal or mixed-method studies to improve generalizability. Additional moderating variables are necessary, as research on the celebrity endorsement process for events evolves.

Originality/value

This study contributes to the literature on celebrity endorsement within event marketing, emphasizing the customer-brand relationship and attachment theory. It extends existing research that primarily examines how celebrity attachment influences event attendees' intentions in the celebrity endorsement process by validating a serial mediation model.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 16 August 2021

Thanh-Thao Luong and Eunyoung Kim

As Vietnam needs to shift from physical to virtual classrooms owing to the coronavirus disease 2019 (COVID-19) pandemic, this study aims to propose and evaluate a constructivist…

Abstract

Purpose

As Vietnam needs to shift from physical to virtual classrooms owing to the coronavirus disease 2019 (COVID-19) pandemic, this study aims to propose and evaluate a constructivist training course designed to improve instructors’ self-confidence in conducting synchronous online teaching by helping them develop the skills required for such.

Design/methodology/approach

A total of 67 in-service instructors in various hospitality and tourism institutions in Vietnam participated in the proposed course. Constructivist approaches were adopted to design learning activities. Delivered via Blackboard Collaborate’s classroom version, the course aims at enhancing instructors’ self-confidence in the knowledge and skills required for synchronous online teaching: developing online presence, planning lessons, handling technology, adapting to learners’ preferences and classroom management. Using qualitative and quantitative analyses, this paper evaluated the proposed course by comparing participants’ levels of self-confidence in conducting synchronous online teaching before and after the training.

Findings

The results show that participants’ self-confidence was enhanced after the course. To improve the course, however, more time should be allotted for practice sessions where participants can pedagogically and technologically familiarize themselves with online teaching tools.

Originality/value

By translating constructivism into online pedagogy, this study provided empirical evidence of how a teachers’ training program was designed and implemented to meet the need to shift from real-life to real-time classrooms in Vietnam during the COVID-19 pandemic. It also contributes to the growing literature on methods of improving instructors’ readiness in synchronous online teaching.

Details

Interactive Technology and Smart Education, vol. 19 no. 3
Type: Research Article
ISSN: 1741-5659

Keywords

Article
Publication date: 5 February 2024

Nhi Thao Ho-Mai, Vinh Trung Tran, Vien Ky Nguyen, Uyen Thi Thu Do, Thanh Ba Truong and Phuong Thi Kim Tran

From a consumer–brand relationship (CBR) perspective, this study proposes a serial multiple mediation model to explore the pathways (e.g. cognitive, affective and hybrid) to…

Abstract

Purpose

From a consumer–brand relationship (CBR) perspective, this study proposes a serial multiple mediation model to explore the pathways (e.g. cognitive, affective and hybrid) to increase online celebrity brand equity (OCBE) and follower's hotel booking intentions (FBI).

Design/methodology/approach

Paper-based and online surveys were used to collect data from 443 respondents who had been using TikTok and had followed at least one online celebrity on TikTok, while that online celebrity had reviewed one or more types of accommodation. A serial multiple mediation model was evaluated through covariance-based structural equation modeling.

Findings

The results confirmed the hybrid cognitive–affective and cognitive–affective–conative pathways among antecedents and components of OCBE and FBI.

Originality/value

From a CBR perspective, this study provides a serial multiple mediation model to increase OCBE via hybrid cognitive–affective pathways and to drive FBI via cognitive–affective–conative pathways. These sequential relationships contribute to the human branding literature by defining a mechanism of how online celebrities can efficiently attract followers, thus driving online celebrity brand loyalty and hotel booking intentions.

Research limitations/implications

The results should be validated in other cultural contexts to generalize findings and broaden the range of target respondents to include international followers and those within other nations.

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