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Article
Publication date: 1 February 1979

THANOS SKOURAS

This paper presents, both diagrammatically and algebraically, a two‐sector model that exemplifies and shares some of the basic characteristics to be found in the work of Kalecki…

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Abstract

This paper presents, both diagrammatically and algebraically, a two‐sector model that exemplifies and shares some of the basic characteristics to be found in the work of Kalecki, Joan Robinson, Kaldor and, in general, the “Post‐Keynesian” school of writers.

Details

Journal of Economic Studies, vol. 6 no. 2
Type: Research Article
ISSN: 0144-3585

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Article
Publication date: 1 October 2005

Thanos Skouras, George J. Avlonitis and Kostis A. Indounas

The purpose of this general review paper is to provide a comparison and evaluation of the treatment of pricing by the disciplines of economics and marketing.

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Abstract

Purpose

The purpose of this general review paper is to provide a comparison and evaluation of the treatment of pricing by the disciplines of economics and marketing.

Design/methodology/approach

It is from three perspectives that the marketing and economics approaches to pricing are reviewed, namely, buyers' response to price, firm's determination of price, and industry‐ or economy‐wide role of price.

Findings

A comparative review of the relevant marketing and economics literature shows that there are important differences between the two disciplines in their treatment of pricing. Marketing demonstrates a richer and more empirically based treatment of the pricing issue from the buyer's perspective, while economics is unchallenged from the economy‐wide perspective. The differences found between the marketing and economics approaches to pricing are mostly due to their different historical origins, primary concerns and doctrinal evolution. In contrast, interdisciplinary loans especially from behavioral science have made possible considerable advances in marketing, particularly in the understanding of the buyer's perspective.

Originality/value

Previous reviews of the pricing literature do not attempt to provide a direct comparison and evaluation and offer no explanation for the observed differences among the economics and the marketing disciplines regarding their treatment of the pricing issue. The value and originality of the current paper lies in the fact that it represents the first attempt to provide such a comparison and evaluation.

Details

Journal of Product & Brand Management, vol. 14 no. 6
Type: Research Article
ISSN: 1061-0421

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