Arthur Meidan and Thabet A. Edris
Analysis of British consumers′ actual usage of nutrition labelsraises critical questions regarding public policy decisions to provideconsumers with nutrition information. Multiple…
Abstract
Analysis of British consumers′ actual usage of nutrition labels raises critical questions regarding public policy decisions to provide consumers with nutrition information. Multiple Discriminant Analysis reveals that consumers vary significantly in their use of nutrition labels in food choice. On the basis of psychographic and sociodemographic characteristics, three district consumer segments (i.e. heavy users, light users and non‐users) were identified. The results indicate that 55 per cent of British consumers are likely to be non‐users of nutrition labels. Non‐users are less educated, have lower family incomes and can be either younger or older than users. They are oriented to price and bargain rather than quality and nutrition. The implications of these findings for public policy are discussed.
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One of the persisting problems that the consumer researcherfrequently encounters in using psychographics is the reliability of itsmeasures and analysis. Like any other consumer…
Abstract
One of the persisting problems that the consumer researcher frequently encounters in using psychographics is the reliability of its measures and analysis. Like any other consumer behaviour measures, psychographics should be reliable enough to measure that which it is intended to measure and nothing else. Unreliable psychographic measures and analysis decrease the researcher′s ability to detect relationships between variables and reduce the confidence in the meaning of obtained relationships. This study addresses the problem of reliability in psychographic research, and attempts to find out how much concern has been given by consumer researchers to this problem in developing and analysing psychographic measures. An up‐to‐date review of the state‐of‐the‐art on the reliability of psychographic research is presented and provides a host of information and literature sources on this subject area. The study indicates that there are encouraging signs for measurement accuracy and methodology in consumer research.
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Examines various segmentation analysis tools for bank marketing strategies. Aims to identify the relative importance of banking services to business customers’ needs, and to find…
Abstract
Examines various segmentation analysis tools for bank marketing strategies. Aims to identify the relative importance of banking services to business customers’ needs, and to find out the true determinants of bank selection decisions. Profile analysis results revealed that Kuwaiti, non‐Kuwaiti, and joint business firms are significantly different in their perceptions of the relative importance of many services offered by Kuwaiti banks. Posits that the true determinants of bank selection decisions made by business customers are more likely to be a function of both the perceived importance of bank attributes and the differences among banks in a given region with regard to each of these attributes. Lists the most important factors which influence bank selection. Demonstrates by multiple discriminant analysis that “group membership” of business customer segments with different nationalities can be predicted on the basis of the determinants of bank selection decisions.