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Article
Publication date: 30 June 2014

Vik Naidoo and Terry Wu

The purpose of this study is to examine the innovations in the international activities of not-for-profit (NFP) universities. While the entry mode literature is well addressed…

1827

Abstract

Purpose

The purpose of this study is to examine the innovations in the international activities of not-for-profit (NFP) universities. While the entry mode literature is well addressed, particularly by international marketing and business scholars, an academically interesting and managerially relevant question relates to the applicability of extant research to the emerging phenomenon of internationalization in the NFP sector.

Design/methodology/approach

Using an inductive constructivist qualitative methodology grounded in 12 case studies of internationalization in the NFP education sector, this study applies Dunning’s eclectic framework as its theoretical anchor.

Findings

This study identified that entry mode choice in the NFP context may not always be reconciled with extant literature derived mostly from a for-profit context. In particular, the broader definition of offshore equity investment is in sharp contrast to previous entry mode research which is largely, if not exclusively, grounded in a for-profit context.

Originality/value

Extant frameworks developed to explain the entry mode phenomena tend to assume a profit maximization philosophy. The propositions advocated in this study are a step further to develop our understanding of internationalization of NFP universities.

Details

Journal of Business & Industrial Marketing, vol. 29 no. 6
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 1 June 2004

James Agarwal and Terry Wu

The transition from a command economy to a market‐based economy has been remarkably successful in China. After 15 years of negotiations, China finally joined the World Trade…

21330

Abstract

The transition from a command economy to a market‐based economy has been remarkably successful in China. After 15 years of negotiations, China finally joined the World Trade Organization (WTO) in December 2001. Because of trade and investment liberalization under the WTO, there will be greater competition between Chinese and foreign firms, both inside China and outside China. While there is a great deal of economic literature on China's entry to the WTO, there has been no research on the global marketing impact and implications of China's membership of the WTO. This paper is an attempt to fill this gap. The objective of this study is to examine the general impact of China's entry to the WTO and to assess the global marketing implications of specific trade‐related policy issues within the WTO framework for China. Eleven specific WTO policy issues are examined and several global marketing propositions offered in terms of the WTO's impact on and implications for China.

Details

International Marketing Review, vol. 21 no. 3
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 30 June 2014

Nelson Oly Ndubisi

The purpose of this paper is to introduce a special issue on entrepreneurship and service innovation, and to conceptualize the link between entrepreneurial orientation, innovation…

3378

Abstract

Purpose

The purpose of this paper is to introduce a special issue on entrepreneurship and service innovation, and to conceptualize the link between entrepreneurial orientation, innovation and entrepreneurship or new entry.

Design/methodology/approach

Analysis of secondary data.

Findings

Entrepreneurial orientation (EO), innovation (IN) and entrepreneurship are in a vital “triadic connect”, where EO supports innovation in organizations and innovation promotes new entry or new venture creation – a vehicle for commercialization of innovations.

Research limitations/implications

There is a need for empirical validation of the linkages proposed in this conceptual paper.

Practical implications

This “triadic connect” between EO, IN and entrepreneurship or new entry is a source of or key driver of organizational performance (OP) and competitive advantage (CA).

Originality/value

The theorization and schematization of the “triadic connect” (i.e. EO–IN–NE link) and outcomes (namely, OP and CA) is presented.

Details

Journal of Business & Industrial Marketing, vol. 29 no. 6
Type: Research Article
ISSN: 0885-8624

Keywords

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Article
Publication date: 9 November 2012

Erik L. Olson and Hans Mathias Thjømøe

The purpose of this paper is to compare the relative performance of TV sponsorships with the industry standard 30‐second TV spot advertising on achieving common communication…

3754

Abstract

Purpose

The purpose of this paper is to compare the relative performance of TV sponsorships with the industry standard 30‐second TV spot advertising on achieving common communication goals.

Design/methodology/approach

The two media are tested with an experiment using realistic stimuli and target market representative samples and employing six brands as both TV sponsors and TV advertisers.

Findings

Ten seconds of TV sponsoring works almost equally as well as 30‐second spots across all measures and brands. While the outright performance differs by type of brand (i.e. high fit versus lower fit, known versus unknown), the relative performance between media does not vary.

Research limitations/implications

The stimuli only gave subjects a brief exposure to each medium. The six stimuli brands, four effect measures, and the Norwegian sample may also not be representative for all types of TV sponsoring/advertising contexts.

Practical implications

Marketing managers can use the results to better allocate their communication spending between TV spot advertising and TV sponsorships, by determining which medium offers better value in achieving communication goals.

Originality/value

To the authors' knowledge, the comparison is the most realistic and controlled experiment in this area, with high levels of internal and external validity.

Details

European Journal of Marketing, vol. 46 no. 11/12
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 15 January 2019

Steven Bellman, Jamie Murphy, Shruthi Vale Arismendez and Duane Varan

This paper aims to test TV sponsorship bumper effects, for the same brand, on 30-s TV spot advertising.

936

Abstract

Purpose

This paper aims to test TV sponsorship bumper effects, for the same brand, on 30-s TV spot advertising.

Design/methodology/approach

An experimental study tests sponsorship bumpers and 30-s TV spot ads for eight brands, four familiar and four unfamiliar, using realistic stimuli and a sample representative of the US population.

Findings

Sponsorship boosts ad effectiveness and is measured by ad awareness and ad liking. Both effects were stronger for unfamiliar brands.

Research limitations/implications

The results show that combining sponsorship with spot advertising has an additive effect. The study design did not allow tests for potential synergy (multiplicative) effects.

Practical implications

Advertisers can use the results to evaluate investing in sponsorship and advertising packages, which can help unfamiliar brands achieve familiar brand awareness.

Originality/value

To the authors’ knowledge, this is the first study to compare the effectiveness of sponsorship-boosted ads with sponsorship bumpers alone and with TV spot ads.

Details

European Journal of Marketing, vol. 53 no. 1
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 22 June 2022

Stern Neill, Minhua Wu and Terry W. Noel

This study aims to consider the effect of managerial capital (psychological, intellectual and social) on business strategy and growth. Per upper echelon theory, managerial capital…

182

Abstract

Purpose

This study aims to consider the effect of managerial capital (psychological, intellectual and social) on business strategy and growth. Per upper echelon theory, managerial capital enables high-level managers to drive firm performance in uniquely personal ways. The authors test the effects of managerial capital on a manager’s dominant regulatory focus (promotion and prevention balance) and whether having an explorative strategy mediates the relationship between dominant regulatory focus and the percentage of business unit growth expected from new lines of business.

Design/methodology/approach

Survey data from a sample of 211 Chinese executives were used to assess measurement and test hypotheses by means of structural equation modeling.

Findings

Results indicate that the direction of business strategy is influenced by the balance between promotion and prevention focus, which is shaped by managers’ risk propensity, product-market familiarity and bonding tie diversity. Explorative strategy, in turn, mediates the relationship between dominant regulatory focus and expectations of innovative growth.

Originality/value

Examining the effects of managerial capital on innovative firm strategy reveals the role of psychosocial traits of decision-makers.

Details

Management Research Review, vol. 46 no. 4
Type: Research Article
ISSN: 2040-8269

Keywords

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Article
Publication date: 19 July 2024

Júlio Lobão, Luís Pacheco and Daniel Carvalho

This paper investigates share price clustering and its determinants across Nasdaq Stockholm, Copenhagen, Helsinki, and Iceland.

48

Abstract

Purpose

This paper investigates share price clustering and its determinants across Nasdaq Stockholm, Copenhagen, Helsinki, and Iceland.

Design/methodology/approach

This paper investigates share price clustering and its determinants across Nasdaq Stockholm, Copenhagen, Helsinki, and Iceland. Univariate analysis confirms widespread clustering, notably favouring closing prices ending in zero. Multivariate analysis explores the impact of firm size, price level, volatility, and turnover on clustering.

Findings

Univariate analysis confirms widespread clustering, notably favouring closing prices ending in zero. Multivariate analysis explores the impact of firm size, price level, volatility, and turnover on clustering. Results reveal pervasive clustering, strengthening with higher prices and turnover but weakening with larger trade volumes, firm size, and smaller tick sizes. These empirical findings support the theoretical expectations of price negotiation and resolution hypotheses.

Practical implications

The observed clustering presents an opportunity for investors to potentially capitalize on this market anomaly and achieve supra-normal returns.

Originality/value

Price clustering, the phenomenon where certain price levels are traded more frequently, challenges the efficient market hypothesis and has been extensively studied in financial markets. However, the Scandinavian stock markets, particularly those in the Nasdaq Nordic Exchange, remain unexplored in this context.

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Article
Publication date: 13 October 2023

Osman M. Karatepe, Hamed Rezapouraghdam, Raheleh Hassannia, Taegoo Terry Kim and Constanța Enea

This paper investigates the interrelationships of destination social responsibility (DSR), emotional attachment, self-congruity, experiential satisfaction and environmentally…

669

Abstract

Purpose

This paper investigates the interrelationships of destination social responsibility (DSR), emotional attachment, self-congruity, experiential satisfaction and environmentally responsible behavior (ERB).

Design/methodology/approach

Using a sample of 294 visitors to the Guangzhou Zoo in China, this study tested the aforementioned relationships via structural equation modeling.

Findings

Emotional attachment mediates the effect of DSR on experiential satisfaction, while emotional attachment and experiential satisfaction mediate the effect of DSR on ERB sequentially. Moreover, self-congruity moderates the relationship between DSR and emotional attachment.

Practical implications

The management of zoos should use DSR communication strategies more proactively to make visitors become well-aware of their economic, philanthropic, environmental and social activities in the host community. This will result in many positive consequences, including visitors’ ERBs.

Originality/value

The study adds to the DSR literature by introducing multiple mediation mechanisms and paths that lead to visitors’ ERBs.

目的

我们的论文调查了目的地社会责任 (DSR) 情感依恋、自我一致性、体验满意度和对环境负责的行为 (ERB) 之间的相互关系。

设计/方法/方法

我们的研究以中国广州动物园的 294 名游客为样本, 通过结构方程模型测试了上述关系。

发现

情感依恋介导 DSR 对体验满意度的影响, 而情感依恋和体验满意度依次介导 DSR 对 ERB 的影响。 此外, 自我一致性调节 DSR 与情感依恋之间的关系。

实际意义

动物园的管理层应该更积极地使用 DSR 沟通策略, 让游客充分了解他们在东道社区的经济、慈善、环境和社会活动。 这将带来许多积极的后果, 包括访客的 ERB。

独创性/价值

该研究通过引入多种调解机制和导致访客 ERB 的路径增加了 DSR 文献。

Propósito

nuestro artículo investiga las interrelaciones de la responsabilidad social del destino (DSR), el apego emocional, la autocongruencia, la satisfacción experiencial y el comportamiento ambientalmente responsable (ERB).

Diseño/metodología/enfoque

utilizando una muestra de 294 visitantes del zoológico de Guangzhou en China, nuestro estudio probó las relaciones antes mencionadas a través del modelo de ecuaciones estructurales.

Hallazgos

el apego emocional media el efecto de DSR en la satisfacción experiencial, mientras que el apego emocional y la satisfacción experiencial median el efecto de DSR en ERB secuencialmente. Además, la autocongruencia modera la relación entre DSR y apego emocional.

Implicaciones prácticas

la administración de los zoológicos debe utilizar estrategias de comunicación de DSR de manera más proactiva para que los visitantes estén bien informados sobre sus actividades económicas, filantrópicas, ambientales y sociales en la comunidad anfitriona. Esto tendrá muchas consecuencias positivas, incluidos los ERB de los visitantes.

Originalidad/valor

el estudio se suma a la literatura de DSR al presentar múltiples mecanismos de mediación y caminos que conducen a los ERB de los visitantes.

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Article
Publication date: 4 March 2014

Beatriz Moliner-Velazquez, María Fuentes-Blasco and Irene Gil-Saura

In the context of relationship marketing, identifying the elements that contribute to creating value for companies has become essential for managing customer satisfaction and…

1138

Abstract

Purpose

In the context of relationship marketing, identifying the elements that contribute to creating value for companies has become essential for managing customer satisfaction and retention. The literature has focused on business-to-end consumer relationships and there are few contributions in the business-to-business context, especially in the tourism industry. The aim of this study is to analyze the process of relationship value creation between tourism companies from the more relevant antecedents proposed in the literature: relationship benefits, long-term orientation and attitude towards the main provider.

Design/methodology/approach

A survey was conducted with 309 travel agency managers who assessed the relationship with their main provider. All constructs were measured with multiple-item scales adapted from the literature. The proposed relationships were tested with a causal model estimated by robust maximum likelihood algorithm showing adequate fix indices.

Findings

The results show that attitude toward the service provider, long-term relationship and relational benefits – multi-dimensional construct formed by confidence, social and special treatment benefits – make a significant contribution to the value formation in the relationship with the main provider. Furthermore, relationship benefits exert the greatest effect on relationship value.

Practical implications

Based on the authors findings, practical suggestions for developing and maintaining successful long-term relations between tourism companies are proposed. To avoid the characteristic disintermediation of the travel industry, both providers and client agencies must be aware of the importance of perceived relationship value. Interpersonal elements such as trust, affective ties and preferential treatment are important aspects in the creation of that value. Service differentiation strategies are also the key to improving supplier image and perceived value in relation to the competition. Finally, the appropriate combination of ICT investment and customized service can provide major opportunities for reinforcing relations between tourism companies.

Originality/value

The paper provides empirical evidence of the impact of relationship benefits, attitude and long-term orientation on relationship value in the business-to-business tourism context.

Details

Journal of Business & Industrial Marketing, vol. 29 no. 3
Type: Research Article
ISSN: 0885-8624

Keywords

Available. Open Access. Open Access
Article
Publication date: 28 January 2025

Martin Sposato

This paper aims to examine the complex balance between enthusiasm and skepticism regarding artificial intelligence (AI) integration in educational practices. It advocates for a…

116

Abstract

Purpose

This paper aims to examine the complex balance between enthusiasm and skepticism regarding artificial intelligence (AI) integration in educational practices. It advocates for a cautious, evidence-based approach while addressing both opportunities and challenges, aligning with the United Nations Sustainable Development Goal 4 (SDG4) for Quality Education.

Design/methodology/approach

Through critical analysis of current discourse surrounding AI in education, this paper synthesizes existing literature on both supportive and skeptical perspectives. The methodology involves systematic examination of past educational technology trends, current AI developments and their implications for teaching and learning. The paper develops its research agenda through careful consideration of existing empirical studies, theoretical frameworks and identifying gaps in current understanding.

Findings

The analysis reveals that while AI offers promising potential for enhancing learning outcomes and educational accessibility, its integration presents significant challenges that require careful consideration. The paper identifies critical tensions between technological innovation and pedagogical values, highlighting areas where enthusiasm for AI adoption must be tempered with empirical evidence and critical evaluation. Current evidence suggests that successful AI integration requires balanced consideration of both opportunities and limitations, with particular attention to maintaining human-centered educational practices.

Originality/value

This viewpoint provides a comprehensive framework for understanding the dialectic between AI’s educational potential and its limitations. By synthesizing both supportive and critical perspectives, it offers a nuanced approach to AI integration that acknowledges both opportunities and challenges. The article’s value lies in its systematic identification of key research priorities and its emphasis on evidence-based implementation strategies that serve educational goals while mitigating potential risks.

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