Our last column (Summer 1981) advanced ten possible advertising themes derived from strategic planning. Here are ten more themes that can serve as the foundation of copy…
The Chicago Research Company (CRC) did a survey of corporate (nonproduct, noninstitutional) ads appearing in Fortune and Forbes early in 1980 (see Exhibit 1). Two‐thirds of the…
Abstract
The Chicago Research Company (CRC) did a survey of corporate (nonproduct, noninstitutional) ads appearing in Fortune and Forbes early in 1980 (see Exhibit 1). Two‐thirds of the ads examined squandered their hefty media budgets on stories such as their growth, being on the cutting edge of new technology, and being in the energy business. Additionally, a sizable group talked about some of their products (but, wisely, did not try to sell them) or their profits.
In our last column (Spring 1981), we talked about how your financial communications program could be strengthened by using marketing research methods that dovetail with strategic…
Abstract
In our last column (Spring 1981), we talked about how your financial communications program could be strengthened by using marketing research methods that dovetail with strategic planning principles. The net impact, we argued, would be an improvement in the corporate image.
HARPER BOYD, TERRY HALLER and Henry Allessio
The notion of “market share” has ravaged the board‐rooms of corporate America for a generation. There are hundreds of classic examples of where share leaders—probably low‐cost…
Abstract
The notion of “market share” has ravaged the board‐rooms of corporate America for a generation. There are hundreds of classic examples of where share leaders—probably low‐cost producers—have picked up all the marbles and won. However, there are other examples of market‐share blunders that should alert businessmen to be wary of unrestrained share strategies that can be devastating. Despite these blunders, many corporate managements have failed to realize that while low delivered cost can create the opportunity for larger market share, share itself does not assure high profitability.
HARPER BOYD, TERRY HALLER and Sandra D. Kresch
Over the past few decades, the American corporate community operated in an environment of rapid growth, changing technology, and aggressive expansion into world markets…
Abstract
Over the past few decades, the American corporate community operated in an environment of rapid growth, changing technology, and aggressive expansion into world markets. Throughout this period, productivity increased consistently, resulting in an ever‐climbing GNP. With this rising tide of economic progress, the material and social rewards available to the American consumer appeared to be unlimited.
Charles W. Hofer and Terry P. Haller
How do you balance the rewards against the risks when you're thinking of new international operations? Here's a technique that works for domestic businesses looking to put a toe…
Abstract
How do you balance the rewards against the risks when you're thinking of new international operations? Here's a technique that works for domestic businesses looking to put a toe in the water overseas as well as for established multinationals.
Doris Zames Fleischer and Frieda Zames
The research for this study engages and assesses the relationship of the media from the 20th to the 21st century, combining scholar activism and public leadership in the…
Abstract
The research for this study engages and assesses the relationship of the media from the 20th to the 21st century, combining scholar activism and public leadership in the disability rights movement. Having chronicled the disability rights movement from its roots, this chapter presents the discourse of media and movement, sampling mainstream media along with the advocacy and alternative media in support of disability rights. A range of media forms are engaged from advocacy bulletins to mainstream news media to public broadcasts that represent the diversity and complexity of the movement as it continues into the 21st century, pressing for the universalism of human rights for all.
Tim Urdan, Neha Sharma and Marli Dunn
A strong anti-immigrant and anti-refugee sentiment permeates the political discourse in the United States and many Western European countries. This political discourse, along with…
Abstract
A strong anti-immigrant and anti-refugee sentiment permeates the political discourse in the United States and many Western European countries. This political discourse, along with policies designed to limit immigration, is likely to influence the academic motivation of students from immigrant groups. In this chapter, we consider how anti-immigrant sentiment in the host countries may affect the motivation and achievement of immigrant and refugee students. Specifically, we apply findings from research examining stress and anxiety, belonging, identity, teacher expectancies, and stereotype threat to speculate about how these motivational factors may be affected by anti-immigrant rhetoric. Next, we use Maehr’s (1984) theory of personal investment (PI) as a framework for integrating the various components of motivation that can be applied to the current plight of immigrant and refugee students. The chapter concludes with a brief discussion about the steps we can take, both at the personal and the policy levels, to counteract the hostile political discourse and promote higher levels of PI in education among immigrant and refugee students.
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Natalie Ishmael, Anura Fernando, Sonja Andrew and Lindsey Waterton Taylor
This paper aims to provide an overview of the current manufacturing methods for three-dimensional textile preforms while providing experimental data on the emerging techniques of…
Abstract
Purpose
This paper aims to provide an overview of the current manufacturing methods for three-dimensional textile preforms while providing experimental data on the emerging techniques of combining yarn interlocking with yarn interlooping.
Design/methodology/approach
The paper describes the key textile technologies used for composite manufacture: braiding, weaving and knitting. The various textile preforming methods are suited to different applications; their capabilities and end performance characteristics are analysed.
Findings
Such preforms are used in composites in a wide range of industries, from aerospace to medical and automotive to civil engineering. The paper highlights how the use of knitting technology for preform manufacture has gained wider acceptance due to its flexibility in design and shaping capabilities. The tensile properties of glass fibre knit structures containing inlay yarns interlocked between knitted loops are given, highlighting the importance of reinforcement yarns.
Originality/value
The future trends of reinforcement yarns in knitted structures for improved tensile properties are discussed, with initial experimental data.