B.C. Ghosh, H.P. Schoch, D.B. Taylor, W.W. Kwan and Teo Sock Kim
With increasing emphasis by many companies on gaining competitiveadvantages, both locally and on a global basis, the significance ofmarketing as a driving force for business…
Abstract
With increasing emphasis by many companies on gaining competitive advantages, both locally and on a global basis, the significance of marketing as a driving force for business operations and strategic planning has been studied in a number of countries. Compares the marketing effectiveness of better‐performing companies in Australia, New Zealand and Singapore, based on an extension of recent studies in these countries. The comparison indicates some significant differences in aspects of marketing between the better performers in Australia, New Zealand and Singapore, in how individual companies view the role of marketing in their operations, and in how the marketing activity is organized. Concludes that these differences could take on strategic significance when companies in the three countries strive for global expansion of markets.
Details
Keywords
Examines the determinants of International Joint Venture marketing performance in Thailand. Uses the results from a survey of 1047 Thai‐foreign IJVs in Thailand from firms that…
Abstract
Examines the determinants of International Joint Venture marketing performance in Thailand. Uses the results from a survey of 1047 Thai‐foreign IJVs in Thailand from firms that were mainly engaged in agriculture, metal working, electrical and chemical industries. Applies exploratory factor analysis and discriminant analysis to identify these critical determinants as market characteristics, conflict, commitment, marketing orientation and organisational control.
Details
Keywords
Siamak Nazemi, Ramin Khajavi, Hamidreza Rabie Far, Mohammad Esmail Yazdanshenas and Manouchehr Raad
During 2008 Olympics, Michael Phelps had a record-breaking performance. One contributing factor to his success was the full-body swimsuit he was wearing. Cases like these were the…
Abstract
Purpose
During 2008 Olympics, Michael Phelps had a record-breaking performance. One contributing factor to his success was the full-body swimsuit he was wearing. Cases like these were the reason for the initiation of study and research for improvement in the new generation of sport gears. The purpose of this paper is to show that drag force plays a significant role in swimmers’ speed through the water; thus, using swimsuit with minimized drag force becomes imperative for Olympians like Michael Phelps.
Design/methodology/approach
This paper shows a comparative evaluation of hydrodynamics of three PET fabrics with different finishings that have hydrophobic behavior over a range of Reynolds number 1.0218×103 and 1.365×103 in the air medium at 20°C ambient temperature, and Reynolds number ranging from 15.68856×103 to 20.958×103 in the water medium at 20°C ambient temperature under stable stretch conditions.
Findings
The results show that hydrophobic finishing reduces the drag force by 1.5 percent at the angles of attack of 0 and 90 degrees.
Originality/value
If all the factors are considered to be stable for the swimmer, the drag force reduces by 1.5 percent, thereby increasing the speed of swimmer by 1.22 percent, which means that the record of the swimmer improves by 0.819 seconds.
Details
Keywords
Dong Hong Zhu, Hui Sun and Ya Ping Chang
With the development of location-based services and mobile phones, local retailing stores have the opportunity to send location-based advertisings (LBAs) to consumers at a right…
Abstract
Purpose
With the development of location-based services and mobile phones, local retailing stores have the opportunity to send location-based advertisings (LBAs) to consumers at a right time and right place. However, knowledge about the influence of LBAs on consumers’ store patronage is limited. The purpose of this paper is to understand how the content of LBAs influences consumers’ store patronage intention. In particular, the paper investigates the influence of perceived accuracy and transaction cost reduction from the content of LBAs on consumers’ store patronage intention through the emotional reactions of pleasure and arousal.
Design/methodology/approach
This study developed a theoretical model to examine how the content of LBAs influences the store patronage intention of consumers. Empirical data were collected from 351 undergraduate and graduate students. The partial least squares technique was used to test the research model.
Findings
Perceived accuracy and transaction cost reduction from the content of LBAs have a significant influence on the store patronage intention of consumers through pleasure and arousal. Brand image and purchase plan are control variables.
Originality/value
Knowledge about the influence of LBAs on consumer store patronage is limited. This study provides empirical evidence about how perceived accuracy and transaction cost reduction from the content of LBAs affect the emotional reactions of consumers and then determine their store patronage intention.
Details
Keywords
Van Thac Dang, Ninh Nguyen and Jianming Wang
A review of 67 articles in the indoor environmental quality (IEQ) literature published from 2010 to 2020 reveals that none of prior studies have determined the IEQ of physical…
Abstract
Purpose
A review of 67 articles in the indoor environmental quality (IEQ) literature published from 2010 to 2020 reveals that none of prior studies have determined the IEQ of physical retailers and its impact on consumers. To fill such a gap, this study investigates the influence of physical retailers' IEQ on consumer purchase intention. The mediating roles of hedonic experience and perceived brand value (PBV) in this relationship are also determined. Furthermore, the moderating effect of perceived service quality (PSQ) on the link between physical retailers' IEQ and PBV is clarified in this study.
Design/methodology/approach
This study uses structural equation modeling (SEM) to analyze a sample data of 996 consumers in China.
Findings
Results show that physical retailers' IEQ has a positive impact on consumer purchase intention. Hedonic experience mediates the link between IEQ and purchase intention. PBV also mediates the relationship between IEQ and purchase intention and that between hedonic experience and purchase intention. In addition, PSQ moderates the relationship between IEQ and PBV.
Originality/value
To the best of the authors’ knowledge, this study is the first to determine the impact of IEQ on consumers in the physical retailer context. Specifically, this study enriches our knowledge about the relationship between physical retailers' IEQ and consumer purchase intention with the mediating and moderating mechanisms of hedonic experience, PBV and PSQ. The findings fill the research gaps in the IEQ literature that has ignored the impact of IEQ on consumers' perception and behavioral intention in the physical retailer context. Furthermore, this research provides evidence for retailer managers to understand and improve physical stores' IEQ.
Details
Keywords
Nguyen Quoc Viet, Sander de Leeuw and Erica van Herpen
This paper investigates the impact of sustainability information disclosure on consumers' choice of order-to-delivery lead-time in relation to consumers' sustainability concern.
Abstract
Purpose
This paper investigates the impact of sustainability information disclosure on consumers' choice of order-to-delivery lead-time in relation to consumers' sustainability concern.
Design/methodology/approach
Based on two choice experiments with participants from the Netherlands (n = 348) and the United Kingdom (n = 1,387), the impact of sustainability information disclosure was examined in connection with consumers' concerns for environmental and social sustainability. Information on environmental impact (carbon emission) and social impact (warehouse workers and drivers' well-being) was considered and compared.
Findings
Disclosing sustainability impact information significantly increased consumers' preference and choice for longer delivery times, with equivalent effects for environmental and social impact information. Consumers' relevant (environmental or social) sustainability concern as personality traits enhanced effects on preferences, as did priming of environmental concern.
Research limitations/implications
Future research may consider differences between product categories or e-commerce companies' reputation in sustainability activities.
Practical implications
The findings provide opportunities for online retailers to influence consumer choice of delivery time, especially through disclosing environmental and/or social sustainability information.
Originality/value
This study fills a gap in the literature on sustainability information disclosure to actively steer consumer choice of delivery time, particularly regarding the effect of social sustainability impact information in comparison to its environmental counterpart.