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The purpose of this study is to explore under-addressed issues of collaborative participation, decision-making, representation and inclusion in tourism governance in the twin cities of Bryan-College Station in Texas, USA. The study demonstrated that improved tourism governance has the potential to address underrepresented issues and contribute to sustainable community-based tourism (SCBT) success.

Semi-structured, face-to-face interviews were conducted with 40 tourism business owners/managers, key persons in cultural/community organizations, tourism associations, government officials and backstage staff (mainly ethnic minorities) to explore key issues relating to governance, collaborative participation and responsiveness relating to tourism development.

It was found that a collaborative decision-making process existed with significant opportunities for listening to various stakeholders with the majority being happy with how the governing agencies responded to them. However, some expressed concerns regarding participation in decision-making processes, the inclusion of their voices and issues of low job representation. These suggest the need for enhancing collaborative participation, representation and decision-making. Guided by the theory and results of the study, recommendations for more collaborative, responsive and inclusive governance have been suggested.

As one of the few studies exploring the under-addressed issues in tourism governance in SCBT operations, the study is believed to hold significance from the perspectives of sustainable tourism development.