Juliane Domigan, Tavis J. Glassman, Jeff Miller, Heather Hug and Aaron J. Diehr
– The purpose of this paper was to assess a health communication campaign designed to reduce distracted driving among college students within the USA.
Abstract
Purpose
The purpose of this paper was to assess a health communication campaign designed to reduce distracted driving among college students within the USA.
Design/methodology/approach
Utilizing central interviewing techniques, participants were asked qualitative and quantitative items soliciting feedback concerning the efficacy of the messages.
Findings
The findings indicated students understood, believed, found the messages appealing, and thought the campaign discouraged distracted driving. Several themes emerged from the qualitative analysis, including the prominence of the logo, recommendation to use bright colors, and the suggestion to use more intense graphics.
Research limitations/implications
First, the data were collected by conducting interviews, potentially leading to some shortcomings associated with self-reported data. Second, while the results indicated that participants perceived that the messages discouraged distracted driving, none of the central intercept interview items assessed participants’ intentions to change their behavior. Third, a convenience sample was used, and thus the generalizability of the results are limited and warrant further research. Finally, because multiple researchers conducted the interviews, it is possible that data were interpreted differently, which could pose a threat to inter-rater reliability.
Practical implications
Message testing provides practitioners with invaluable feedback in designing effective messages. However, suggestions from the target audience need to be carefully considered before revising messages, as the lay public are not experts in prevention.
Originality/value
Message testing provides health educators with a specific method to receive feedback from the target audience to ensure they understand and are motivated by the message, resulting in a more effective health communication campaign.
Details
Keywords
There is little doubt that practitioners and academics care about talent management (TM). The significant impact that the Fourth Industrial Revolution has on the work environment…
Abstract
There is little doubt that practitioners and academics care about talent management (TM). The significant impact that the Fourth Industrial Revolution has on the work environment, combined with a set of broader socioeconomic, geopolitical, and demographic changes, emphasize the importance of managing talent extremely well. However, it seems that practitioners and managers are still seeking answers to the practical issues in handling TM and the chapter questions how much academic research is addressing this concern. In particular, this chapter offers a critical reflection on the relevance (visibility and impact) of TM research. Although the field has evolved significantly, practical implications for stakeholders remain unanswered. In other words, the Academic-Practitioner Gap in TM remains wide. Current TM research is lost in and before translation. In order to overcome these issues, scholars will require hard self-examination, and engagement with practitioners. The future of TM will be brighter and its role more effective when stakeholders work more closely to chart a consistent pathway forward.
Antonia Issa Lahera and Anthony H. Normore
This chapter examines the process of ongoing planning and changing of an innovative urban school leadership development and preparation program at California State University…
Abstract
This chapter examines the process of ongoing planning and changing of an innovative urban school leadership development and preparation program at California State University Dominguez Hills. Currently in its fourth consecutive year, the five-year Urban School Leaders (USL) program is the result of a partnership with Local Districts 5, 6, 7, and 8 within Los Angeles Unified School District (LAUSD) and California State University Dominguez Hills (CSUDH). The program is intended to prepare, place, and retain leaders for high needs schools and provide staff development to these leaders with the ultimate outcome resulting in student achievement gains. LAUSD Local Districts 5–8 are contiguous and in close proximity to CSUDH. These districts encompass some of Los Angeles’ poorest neighborhoods, including East LA, South LA, South Central LA, and the Harbor area. In this chapter, we outline the various components of the USL program and share reflections on the planning and improvement process in our efforts to strengthen and improve the community of professional practice within the program.