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Article
Publication date: 1 December 2001

Tarlok Teji and Malcolm McCaig

The authors explain how risk management can increase the value of an organisation. They look at issues like globalisation, shareholder value, the effect of corporate governance…

8296

Abstract

The authors explain how risk management can increase the value of an organisation. They look at issues like globalisation, shareholder value, the effect of corporate governance and the input of the finance director and show how all these issues, properly discussed and communicated through the organisation, should provide a sturdy risk management framework.

Details

Balance Sheet, vol. 9 no. 4
Type: Research Article
ISSN: 0965-7967

Keywords

Available. Content available
Article
Publication date: 1 December 2002

Tarlok Teji

107

Abstract

Details

Balance Sheet, vol. 10 no. 4
Type: Research Article
ISSN: 0965-7967

Available. Content available
Article
Publication date: 1 December 2002

Robert Bruce

332

Abstract

Details

Balance Sheet, vol. 10 no. 4
Type: Research Article
ISSN: 0965-7967

Available. Content available
Article
Publication date: 1 December 2001

Robert Bruce

337

Abstract

Details

Balance Sheet, vol. 9 no. 4
Type: Research Article
ISSN: 0965-7967

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Article
Publication date: 13 March 2009

Brenda Soars

The purpose of this paper is to explain how sensory stimuli can influence environments, improve the shopper experience and change the nature of behaviour in ways beyond our…

20350

Abstract

Purpose

The purpose of this paper is to explain how sensory stimuli can influence environments, improve the shopper experience and change the nature of behaviour in ways beyond our consciousness.

Design/methodology/approach

This paper reviews research gathered over several years and it considers how significant increases in sales can be achieved by attention to shopper “sightlines” and movement through each retail space; how neuro‐imaging is starting to make sense of our reactions to products; how Virtual Reality can save money and how a well‐designed study is a cost‐effective means of ensuring environments are right for shoppers. The latest sensory approaches are also assessed together with thoughts to ponder for the next decade including a word of caution for all to ensure success does not come at the detriment of our planet.

Findings

The current economic gloom need not spell financial disaster for the retail sector. Consumers will simply become more discerning as they spend their limited resources. The savvy retailer will invest in understanding shopper needs and motivations to create an enhanced shopping experience by moving beyond simple POP displays and signage, where “minor plus est”, through to shoppers' sense of sound, sight, smell and touch which will have a clear impact on decision‐making, store choice and spend.

Originality/value

This paper will be of interest to all operating in the retail sector.

Details

International Journal of Retail & Distribution Management, vol. 37 no. 3
Type: Research Article
ISSN: 0959-0552

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