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This study aims to investigate teenagers'perceptions about buzz marketing and the issue of disclosure.

A structured focus group methodology was used in the study.

The paper finds that teenagers like being buzz agents, they view this role as a job, they usually conceal the fact that they are buzz agents, and they generally see no ethical dilemma in not revealing their status.

It is important to establish a relationship that encourages honesty and transparency in the marketing exchange process when teens are used as buzz agents.

The paper provides useful information on the marketing exchange process when teens are used as buzz agents.

The purpose of this paper is to compare and contrast the structure, regulation, and performance of banks in the EU and G‐10 countries. This enables one to identify any significant differences in the structure of banking in the nineteen separate countries comprising these two groups. The regulatory, supervisory, and deposit‐insurance environment in which banks operate in each of these countries is also compared and contrasted. This enables one to identify any significant differences in the regulatory environment that may help explain the structure of banking in the various countries. Beyond this, the effect of the overall structural and regulatory environment on individual bank performance is investigated in order to evaluate the appropriateness of existing regulations in individual countries and any proposals for reforming them. Hence, an exploratory empirical analysis based upon a sample of banks in the different countries is conducted to assess the effect of the different “regulatory regimes” on the performance of individual banks, controlling for various bank‐specific and country‐specific factors that may also affect bank performance. In this way, the paper attempts to contribute to an assessment of the appropriate balance between market and regulatory discipline to ensure that banks have sufficient opportunities to compete prudently and profitability in a competitive and global financial marketplace. In the process of conducting such an assessment, the paper necessarily provides information as to whether the U.S. is “out‐of‐step” with banking developments in other industrial countries.

To comment on Brewer and Venaik's review of the misapplication of the national culture dimensions of Hofstede and GLOBE at the individual and other sub‐national levels. This paper supports and extends their critique.

The implausibility of deterministic claims about the multi‐level power of national culture is described and discussed by drawing on a wide range of disciplines (including anthropology, geography, sociology, and historiography).

Descriptions of the characteristics and origins of sub‐national level behaviour based on a priori depictions of national culture values are invalid and misleading.

There are important implications for practitioners. The paper highlights the unsoundness of descriptions of the sub‐national (individuals, consumer segments, organizations, and so forth) which are derived from national‐level depictions of culture and the dangers of ignoring the independent causal influence of non‐national culture and non‐cultural factors.

The ecological fallacy in the national culture literature is located within a wider and long‐standing critique of that fallacy. The paper is the first to show that the fallacy in the national culture literature is often an extreme causal version. It not merely supposes cross‐level equivalence, as in the standard version, but more aggressively, it attributes deterministic power to national culture thus excluding other independent influences and agency.

The purpose of this study is to introduce new tools to develop a more precise and focused bibliometric analysis on the field of digitalization in healthcare management. Furthermore, this study aims to provide an overview of the existing resources in healthcare management and education and other developing interdisciplinary fields.

This work uses bibliometric analysis to conduct a comprehensive review to map the use of the unified theory of acceptance and use of technology (UTAUT) and the unified theory of acceptance and use of technology 2 (UTAUT2) research models in healthcare academic studies. Bibliometric studies are considered an important tool to evaluate research studies and to gain a comprehensive view of the state of the art.

Although UTAUT dates to 2003, our bibliometric analysis reveals that only since 2016 has the model, together with UTAUT2 (2012), had relevant application in the literature. Nonetheless, studies have shown that UTAUT and UTAUT2 are particularly suitable for understanding the reasons that underlie the adoption and non-adoption choices of eHealth services. Further, this study highlights the lack of a multidisciplinary approach in the implementation of eHealth services. Equally significant is the fact that many studies have focused on the acceptance and the adoption of eHealth services by end users, whereas very few have focused on the level of acceptance of healthcare professionals.

To the best of the authors’ knowledge, this is the first study to conduct a bibliometric analysis of technology acceptance and adoption by using advanced tools that were conceived specifically for this purpose. In addition, the examination was not limited to a certain era and aimed to give a worldwide overview of eHealth service acceptance and adoption.