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Article
Publication date: 16 February 2023

Nripendra Singh, Anand Jaiswal and Tanuj Singh

The study aims to investigate the time for social media posts and reviews in order to determine the best timing to ensure maximum outreach and interactions from users. The study…

8573

Abstract

Purpose

The study aims to investigate the time for social media posts and reviews in order to determine the best timing to ensure maximum outreach and interactions from users. The study intends to analytically investigate a company's Facebook and Instagram pages to get meaningful insights for effective post management.

Design/methodology/approach

“Great Deal Tires” company’s Facebook and Instagram business pages were taken as the case study and patterns and analytical insights for different posts using Facebook and Instagram analytics were identified. The study categorically selected posts from Facebook pages and Instagram pages that were posted at different times and assessed on their impact.

Findings

According to the study, Tuesday and Wednesday have higher engagement on the Great Deal Tires Facebook page, while Friday has higher engagement on Instagram. The study also provided valuable insights into post content and timing in order to increase the marketing impact of the posts.

Originality/value

The study provides an analytical framework for analyzing post and review timing on various company business pages, allowing marketers to initiate more user visits and interactions.

Details

South Asian Journal of Marketing, vol. 4 no. 2
Type: Research Article
ISSN: 2719-2377

Keywords

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Article
Publication date: 5 April 2024

Maneesha Singh and Tanuj Nandan

This study aims to conduct a bibliometric analysis on “intertemporal choice” behavior of individuals from journals in the Scopus database between 1957 and 2023. The research…

165

Abstract

Purpose

This study aims to conduct a bibliometric analysis on “intertemporal choice” behavior of individuals from journals in the Scopus database between 1957 and 2023. The research covered the data on the said topic since it first originated in the Scopus database and carried out performance analysis and content analysis of papers in the business management and finance disciplines.

Design/methodology/approach

Bibliometric analysis, including science mapping and performance analysis, followed by content analysis of the papers of identified clusters, was conducted. Three clusters based on cocitation analysis and six themes (three major and three minor) were identified using the bibliometrix package in R studio. The content analysis of the papers in these clusters and themes have been discussed in this study, along with the thematic evolution of intertemporal choice research over the period of time, paving a way for future research studies.

Findings

The review unpacks publication and citation trends of intertemporal choice behavior, the most significant authors, journals and papers along with the major clusters and themes of research based on cocitation and degree of centrality and relevance, respectively, i.e. discounting experiments and intertemporal choice, impulsivity, risk preference, time-inconsistent preference, etc.

Originality/value

Over the past years, the research on “intertemporal choice” has flourished because of the increasing interest of researchers and scholars from different fields and the dynamic and pervasive nature of this topic. The well-developed and scattered body of knowledge on intertemporal choice has led to the need of applying a bibliometric analysis in the intertemporal choice literature.

Details

Journal of Modelling in Management, vol. 19 no. 5
Type: Research Article
ISSN: 1746-5664

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Article
Publication date: 8 January 2018

Ashwani Kumar Upadhyay, Komal Khandelwal, Tanuj Nandan and Prashant Mishra

The purpose of this paper is to model the key influencers or predictors for usage of technology by sales professionals in India.

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Abstract

Purpose

The purpose of this paper is to model the key influencers or predictors for usage of technology by sales professionals in India.

Design/methodology/approach

This study examines the effect of individual, organizational and social factors on the use of technology. The method used for primary research is survey, and data have been collected from 556 sales professionals from across four industries in India. The empirical analysis consists of confirmatory factor analysis using structural equation modeling.

Findings

Confirmatory factor analysis has been used to validate the constructs, namely, peer usage, support service, perceived usefulness, attitude, usage and performance. Based on the results, it has been concluded that attitude and peer usage have a direct effect on the use of technology. Support service affects peer usage and perceived usefulness affects attitude. This model helps us understand the direct and indirect predictors of use of sales technology (ST), and its effect on sales performance.

Research limitations/implications

The limitation of this study is that data pertain to India only.

Practical implications

The findings of this paper will help sales managers and organizations develop strategies to increase the acceptance and use of new technologies, and also strengthen their arguments for convincing the various stakeholders about the benefits and relevance of the ST.

Originality/value

The paper attempts to build and validate a parsimonious model taking into account peer usage (social factor) and support service (organizational factor) in addition to perceived usefulness and attitude.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 30 no. 1
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 15 December 2022

Tanuj Mathur and Ujjwal Kanti Paul

Home insurance is widely recognised as a tool for mitigating economic risk associated with natural disasters. This study aims to analyse the influence of homeowners’ home…

254

Abstract

Purpose

Home insurance is widely recognised as a tool for mitigating economic risk associated with natural disasters. This study aims to analyse the influence of homeowners’ home insurance knowledge (both objective and subjective types), perceived benefits (PB) and perceived vulnerability towards disaster loss (PVUL) on their intention to purchase (ITP).

Design/methodology/approach

This research makes use of survey data collected from 394 respondents (the homeowners) residing in various parts of India. The structural equation modelling is used to verify 11 hypotheses proposed in the study.

Findings

The findings indicate that both objective knowledge (OK) and subjective knowledge (SK) of home insurance have significant influence on homeowners’ benefit perception and PVUL. The homeowners’ PB of home insurance negatively affect PVUL. The OK of home insurance has a stronger influence on homeowners’ ITP home insurance than SK while the homeowners benefit perceptions and PVUL significantly affects homeowners’ ITP home insurance. These findings confirms that if homeowners are knowledgeable about home insurance, they perceive the plans as more beneficial and feel less vulnerable about catastrophic events, resulting in positive intentions towards purchasing them.

Originality/value

To the best of the authors’ knowledge, this is the first comprehensive research that assesses the Indian homeowners’ knowledge, PB and PVUL in influencing their ITP home insurance. The finding of this paper will assist both public and private insurance companies in India and similar markets in designing and implementing effective strategies to sell home insurance policies.

Details

International Journal of Housing Markets and Analysis, vol. 17 no. 3
Type: Research Article
ISSN: 1753-8270

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Article
Publication date: 27 June 2023

Olubukola Tokede, Mani Kumar Boggavarapu and Sam Wamuziri

Crucial transition of the Indian residential building sector into a low-emission economy require an in-depth understanding of the potentials for retrofitting the existing building…

242

Abstract

Purpose

Crucial transition of the Indian residential building sector into a low-emission economy require an in-depth understanding of the potentials for retrofitting the existing building stock. There are, however, limited studies that have recognised the interdependencies and trade-offs in the embodied energy and life cycle impact assessment of retrofit interventions. This research appraises the life cycle assessment and embodied energy output of a residential building in India to assess the environmental implications of selected retrofit scenarios.

Design/methodology/approach

This study utilises a single case study building project in South India to assess the effectiveness and impact of three retrofit scenarios based on life cycle assessment (LCA) and embodied energy (EE) estimates. The LCA was conducted using SimaPro version 9.3 and with background data from Ecoinvent database version 3.81. The EE estimates were calculated using material coefficients from relevant databases in the published literature. Monte Carlo Simulation is then used to allow for uncertainties in the estimates for the scenarios.

Findings

The three key findings that materialized from the study are as follows: (1) the retrofitting of Indian residential buildings could achieve up to 20% reduction in the life cycle energy emissions, (2) the modification of the building envelope and upgrading of the building service systems could suffice in providing optimum operational energy savings, if the electricity from the grid is sourced from renewable plants, and (3) the production of LEDs and other building services systems has the highest environmental impacts across a suite of LCA indicators.

Originality/value

The retrofitting of residential buildings in India will lead to better and improved opportunities to meet the commitments in the Paris Climate Change Agreement and will lead to enhanced savings for building owners.

Details

Built Environment Project and Asset Management, vol. 13 no. 5
Type: Research Article
ISSN: 2044-124X

Keywords

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