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Most business-related studies on ethics focus on consumers in developed western economies but ignore developing economies. Therefore, to fill this void in the literature and address the concerns of prior studies, the purpose of this paper is to examine the ethical perceptions of Chinese consumers as an example of effective and efficient management of company/brand strategies in an economy experiencing rapid socioeconomic growth.

This study examines 328 Chinese consumers’ purchase intentions based on their ethical perceptions toward Apple and P&G through mediating (i.e. consumer–corporate identification (CCI) and brand trust) and moderating (i.e. consumer gender, age, education and residence) effects. Structural equation modeling is used to analyze the constructs and overall model.

The ethical perceptions of consumers translate into purchase intentions, both at the corporate and product brand levels. Similarly, a significant direct relationship between CCI and brand trust reveals that corporate-level ethical identification is a trivial matter to customers, although these perceptions do apply to product brands under a corporate umbrella. Furthermore, to identify target groups of Chinese consumers who are receptive to ethical appeals, moderating variables were found to be useful.

The results confirm that the mediating role of CCI is more influential in the context of Chinese consumers’ ethical perceptions, followed by brand trust. In relation to demographics, ethical perceptions affect CCI and brand trust more positively in females and highly educated consumers in China. Similarly, the relationship between consumers’ ethical perception and their trust in brand is revealed more influential in urban residents than they do in rural. This broadens the applications and contexts of this research model. The results provide managerial guidance on enhancing potential ethical perceptions.

Nutritional and medicinal properties of black sesame seeds (Sesamum indicum) make it very valuable in traditional system of food. Minerals in Sesamum indicum play an important role to enhance its nutritional value. The present research comprises on proximate and chemical analysis of Sesamum indicum. This study is also based on the development of ashing methods for extraction of metals in black sesame seeds. The paper aims to discuss these issues.

Black sesame seeds were taken from local market at Karachi-Pakistan. Proximate analysis of seeds comprises of moisture content, ash content and total metal content by EDTA titration. Digestion of this herb was done in different medium, i.e. HNO₃, HCl, H₂SO₄ and simple ash (ash was prepared without using any acid). Atomic absorption spectroscopy was used for the analysis of metals, i.e. Fe, Zn, Cu and Mg in all these ashes.

From the results it is concluded that best medium for ashing is H₂SO₄, by which maximum ash (5.39±0.0021 per cent) produced. Qualitative analysis (based on Ksp values) also confirmed the presence of maximum number of metals in H₂SO₄ medium. Complexometric titration also revealed that maximum metal content was found to be in HCl and H₂SO₄ ash. Results from atomic absorption spectroscopy revealed that H₂SO₄ is the best method for copper (0.399±0.0001 mg/g) and iron (0.3993±0.0015 mg/g), while simple ash can extract zinc and magnesium at their maximum level.

This research demonstrates the best ashing method for the extraction of micronutrients, present in Sesamum indicum. These micronutrients are very beneficial for human health.

Human misbehaviors are responsible for climate change as they waste resources and pollute water and air that dilapidate the environment. Considering the fact and contributing to the United Nations sustainable development goals of 2019, organizations started focusing their green HRM practices to develop employees' green attitudes and behaviors. This study is an attempt in this direction. It examines the impact of ethical leadership on individuals' green in-role and extra-role behaviors with the mediating role of green HRM practices and the moderating role of individual green values.

The study collected data from 645 MBA executive students working in various manufacturing industries with at least one year of experience. The data were collected using a questionnaire-based survey in two-time lags.

Hypothesized relationships are tested through structural equation modeling. Findings reflected a significant impact of ethical leadership on green HRM practices, in-role, and extra-role green behaviors. Besides, green HRM practices mediated the relationship between ethical leadership and both types of green behaviors. Furthermore, it was observed that the individual green values strengthened the association between green HRM practices and both types of green behaviors.

A cross-sectional design with time lags was used to avoid common method bias. The findings of the study contribute to supply-value-fit theory and validate the scale of individual green value.

This study guides management that employees only perceive their organizational practices as green when they find their leaders are ethical. Further, considering individual green values in the recruitment process can help organizations accomplishing their green goals.

This study is novel in examining the mediating role of green HRM practices between ethical leadership and green behaviors. Further, the analysis not only validates the scale of individual green values but also noted its moderating role between green HRM and green behaviors.