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Article
Publication date: 23 January 2025

Taiye Luo, Juanjuan Qu and Shuo Cheng

Innovation resilience, which refers to firms’ ability to consistently innovate and recover from disruptions, has recently gained increasing attention. Digital transformation plays…

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Abstract

Purpose

Innovation resilience, which refers to firms’ ability to consistently innovate and recover from disruptions, has recently gained increasing attention. Digital transformation plays a crucial role in the innovation of manufacturing firms. This paper aims to investigate the impact mechanisms of manufacturing firms’ innovation resilience in the context of digital transformation.

Design/methodology/approach

Using panel data from Chinese A-share listed manufacturing firms spanning from 2017 to 2022 as an example, this research examines the impact of digital transformation on innovation resilience. It also tests the moderating effect of innovation network embeddedness and the mediation effect of absorptive capacity.

Findings

It is found that digital transformation can enhance the innovation resilience of manufacturing firms. Furthermore, the structural embeddedness and relational embeddedness of manufacturing firms within innovation networks moderate the relationship between digital transformation and innovation resilience. The absorptive capacity of manufacturing firms acts as a mediator in the relationship between digital transformation and innovation resilience.

Originality/value

This paper is one of the first studies that investigates the impact mechanisms of digital transformation on the innovation resilience of manufacturing firms based on network embeddedness theory and dynamic capability theory.

Details

Journal of Manufacturing Technology Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1741-038X

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Article
Publication date: 14 January 2025

Taiye Luo, Juanjuan Qu and Shuo Cheng

Enhancing total factor productivity through digital transformation is a crucial pathway for the high-quality development of manufacturing enterprises. This research aims to…

47

Abstract

Purpose

Enhancing total factor productivity through digital transformation is a crucial pathway for the high-quality development of manufacturing enterprises. This research aims to investigate the impact mechanisms of manufacturing enterprises’ total factor productivity in the context of digital transformation.

Design/methodology/approach

Using the data from 536 Chinese listed manufacturing enterprises from 2018 to 2021, this research divides digital transformation into two dimensions (i.e. digital transformation breadth and digital transformation depth) and examines their impacts on total factor productivity as well as the mediation effects of innovation capability and reconfiguration capacity.

Findings

It is found that digital transformation breadth, digital transformation depth and their interaction can positively affect manufacturing enterprises’ total factor productivity. The innovation capability and reconfiguration capacity of manufacturing enterprises act as mediators between digital transformation breadth and total factor productivity, as well as between digital transformation depth and total factor productivity.

Originality/value

This study is one of the first attempts to investigate the impact mechanisms of manufacturing enterprises’ total factor productivity from the perspective of digital transformation breadth and depth.

Details

Industrial Management & Data Systems, vol. 125 no. 3
Type: Research Article
ISSN: 0263-5577

Keywords

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Article
Publication date: 17 January 2023

Jelena Mušanović, Jelena Dorčić and Maja Gregorić

The purpose of this study is to examine how hotel brands communicate on social media before and during the pandemic coronavirus disease 2019 (COVID-19) in relation to the tourism…

689

Abstract

Purpose

The purpose of this study is to examine how hotel brands communicate on social media before and during the pandemic coronavirus disease 2019 (COVID-19) in relation to the tourism season.

Design/methodology/approach

To gain insights into the communication of Italian hotel brands on social media, this study applies a qualitative methodology. Using the text mining technique, topic modelling was conducted on a sample of 5,032 posts from Italian 5-star hotel brands shared on the hotels' official Facebook pages.

Findings

The results show that hotel brands used essentially the same communication strategy in the tourism seasons before and after the pandemic outbreak, but with a particular focus on trust, safety and cordiality during the pandemic. Hotel brands focussed intensively on brand awareness, customer engagement and special activities that promote memorable and authentic experiences as well as luxury service quality.

Originality/value

This study contributes to the theoretical and empirical sense by bridging the concepts of tourism and hospitality, social media and corporate communication.

Details

Corporate Communications: An International Journal, vol. 28 no. 4
Type: Research Article
ISSN: 1356-3289

Keywords

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