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Based on the limited-capacity model of motivated mediated message processing (LC4MP), this study aims to examine the effects of different camera types on the viewing experiences of sports consumers and their intention to follow social media channels, depending on their level of sports involvement.

The design for this experiment utilized 2 (highly involved vs less involved sports consumers) × 2 (high-tech vs non-high-tech cameras) between-subjects design. Overall, 289 US-based sports consumers participated in this experiment.

The results indicate that sports videos recorded by high-tech cameras lead to greater perceived novelty than those recorded by non-high-tech cameras, thus enhancing sports consumers' intention to follow social media channels, especially when consumers are highly involved with the target sports. However, sports consumers who are less involved with particular sports become distracted during their viewing experiences when high-tech cameras are used to broadcast games; these consumers' intentions to follow social media channels are not strengthened.

Previous studies have focused mainly on the positive effects of high-tech cameras on the viewing experiences of sports consumers. Based on the LC4MP, the authors extend the existing literature not only by examining the mechanism that underpins the positive effects of high-tech cameras, but also by identifying a situation where the use of high-tech cameras results in a negative viewing experience for sports consumers.

The purpose of this paper is to examine the effect of celebrity-advertising context congruence on transferring a celebrity’s image to a brand image.

This study investigates the effect of the advertising context, which is the background of the ad provided by the vehicle carrying it, in transferring a celebrity athlete’s image.

The results indicate that the presentation of a celebrity athlete in an advertising context that is congruent with the professional expertise of the athlete enables the more effective transfer of the athlete’s image to the brand’s image compared with the incongruent advertising context. In addition, the findings suggest that image attributes perceived as belonging to the professional expertise of an athlete are transferred more effectively by a context-congruent advertisement, while image attributes based on the sociocultural influence of an athlete show no difference in image transfer based on the advertising context.

Although the advertising context has been thought to influence advertising effectiveness, no specific research has thus far analyzed the relationship between image transfer and the advertising context in the sports marketing literature.

Boosting productivity in the service sector is a key priority for promoting long-term growth. To have customers perform certain tasks normally undertaken by employees is an important means to improving productivity. Technological innovation has influenced business practices for several decades and many service firms, including sports service firms, are now utilising technology extensively to reduce the use of labour. This study investigates how the user's perception of technology-based self-service (TBSS)affects customer productivity and how the customer productivity evaluated by TBSS influences the customer's intentions to reuse in relation to a virtual golf simulator - a successful and seriously played game in Korea.

Marketers worldwide consider athlete endorsement a highly effective promotional tool. However, little is known about consumers' responses towards athlete endorsement in global markets - particularly the bi-directional image transfer mechanism. This study examines the image match between athlete endorsers and products using a three-dimensional visual map and comparing image perceptions towards athlete endorsements among respondent groups from Japan, Korea and the United States during the 2010 FIFA World Cup. The results show that image perceptions of selected athlete endorsers, endorsed products and their match are significantly different in these markets.

This study aims to investigate the factors influencing the data sharing habits of psychologists with respect to academic reciprocity.

A research model was developed based on Ostrom’s (2003) theory of collective action to map psychologists’ underlying motivations for data sharing. The model was validated by data from a survey of 427 psychologists, primarily from the psychological sciences and related disciplines.

This study found that data sharing among psychologists is driven primarily by their perceptions of community benefits, academic reciprocity and the norms of data sharing. This study also found that academic reciprocity is significantly influenced by psychologists’ perceptions of community benefits, academic reputation and the norms of data sharing. Both academic reputation and academic reciprocity are affected by psychologists’ prior experiences with data reuse. Additionally, psychologists’ perceptions of community benefits and the norms of data sharing are significantly affected by the perception of their academic reputation.

This study suggests that Ostrom’s (2003) theory of collective action can provide a new theoretical lens in understanding psychologists’ data sharing behaviours.

This study suggests several practical implications for the design and promotion of data sharing in the research community of psychology.

To the best of the authors’ knowledge, this is one of the initial studies that applied the theory of collective action to the mechanisms of reputation, community benefits, norms and reciprocity in psychologists’ data sharing behaviour. This research demonstrates that perceived community benefits, academic reputation and the norms of data sharing can all encourage academic reciprocity, and psychologists’ perceptions of community benefits, academic reciprocity and data sharing norms all facilitate their data sharing intentions.

It is generally agreed that sport development in South Korea has shown a stepwise process of its policy sector formation from elite sport, sport for all, sport industry, and school sport since the 1960s. This chapter aims to examine the historical and institutional features of sport development in South Korea. The primary focus is given to developing conceptual understandings of the identified features of sport development since the governmental involvement in sport development was initiated in the early 1960s. The organizing aspects of national sport policy are strategically investigated to provide analytical resources for mapping the historical and institutional features of sport development. The notion of policy paradigm is utilized to articulate a series of stepwise formation of sport policy subfields. Finally, paradigm shifts in sport policy are discussed for their congruence with the nation's broader political and economic contexts: industrialization, democratization, and globalization.

This study investigates business ethics (BE) practices in three East-Asian countries (China, Japan, and South Korea) through a questionnaire survey conducted in the years of 2014 and 2015. Specifically, ethical attitudes of employees working in major native companies in each mentioned country are studied. In detail, the study examines (1) respondents’ responsibility felt toward various stakeholder groups, (2) the existence of unethical practices in respondents’ industries, (3) respondents’ experience of ethical conflicts, (4) factors influencing ethical and unethical decisions, (5) respondents reactions to hypothetical situations involving ethical dilemmas, (6) institutionalization of BE in respondents’ companies, and (7) the change of ethical standards compared with ten years ago. We find that a number of similarities as well as differences exist regarding BE practices in the three countries, which can be partially attributed to different political, economic, and socio-cultural backgrounds. It can also be observed that in a number of cases, Chinese practices differ from those that are similar for Japan and Korea. This can be explained by the ongoing transition of Chinese economic system toward market economy and the fact that, compared with Japan and Korea, China is less economically developed, and the local business environment, including BE management, is less mature. This study significantly contributes to the existing literature on BE and has practical implications for any agents interested in ethical aspects on business environment in the investigated countries.