I picked up a local newspaper and read that the Town Clerk was protesting about the imminent closure of the town's railway station. Because of the socio‐economic nature of the…
Abstract
I picked up a local newspaper and read that the Town Clerk was protesting about the imminent closure of the town's railway station. Because of the socio‐economic nature of the area, he said there was a need for a mixed infrastructure. I looked across the room and thought ‘Grandma isn't going to get very far with that’.
Examines the nature of journalism and the ways of becoming a journalist. Details the development and training available, paying particular attention to the role of the National…
Abstract
Examines the nature of journalism and the ways of becoming a journalist. Details the development and training available, paying particular attention to the role of the National Council for the Training of Journalists and spelling out the courses available at the University of Central Lancashire. Highlights the characteristics of a good journalist.
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Najam Saqib and Rajesh V. Manchanda
This paper seeks to establish the importance of studying the effects of licensing brand alliances from a customer's standpoint, to investigate the effectiveness of licensing as a…
Abstract
Purpose
This paper seeks to establish the importance of studying the effects of licensing brand alliances from a customer's standpoint, to investigate the effectiveness of licensing as a strategy by comparing it with a brand extension of a well‐known parent brand, and to provide a theoretical explanation for the licensing effects.
Design/methodology/approach
In Study 1, subjects' attitudes were measured towards a lesser known brand with and without licensing by Sony, and Sony alone in a three‐factor (licensing, no licensing, and Sony) between‐subjects design. Study 2 compared a licensed brand with a brand extension of a well‐known brand using the Chow test.
Findings
A brand “licensed by Sony” was evaluated higher than without licensing. Moreover, no difference was found between evaluation of a brand licensed by Sony and Sony alone. Study 2 revealed no significant difference between the data collected from a licensed brand and a well‐known brand extension, suggesting that being a licensed brand in some cases may be as effective as being an extension of a well‐known brand.
Research limitations/implications
The research examined the effects of strong brand names (e.g. Sony). It would be interesting to extend the findings by examining the brand names that are perhaps less strong (e.g. Samsung) to test the generalizability of the research.
Practical implications
For lesser‐known brands, licensing could be a viable strategy to increase their brand evaluation.
Originality/value
For new brands, this paper provides evidence that licensing is a viable strategy, and also provides a theoretical explanation for the licensing effects.
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An organisation spending approximately £30bn annually on a vast array of services is doubtless open to as much fraud as any other complex organisation with such a budget at its…
Abstract
An organisation spending approximately £30bn annually on a vast array of services is doubtless open to as much fraud as any other complex organisation with such a budget at its disposal. However, what is unusual about this organisation — the National Health Service (NHS), is its total reliance on trust for the disposition of a large proportion of that budget. Payments made to independent contractors involve a heavy element of trust. Furthermore, there is no provision for meaningful prepayment checks to ensure that the service claimed for, has indeed been provided, and if so — has been adequately performed.
The biochemical basis for differences in wheat protein functionality A great deal of research has been carried out to try to determine, in chemical terms, why wheat proteins are…
Abstract
The biochemical basis for differences in wheat protein functionality A great deal of research has been carried out to try to determine, in chemical terms, why wheat proteins are so unique from a functional viewpoint. Although some progress has been made, a complete understanding of the molecular properties that are important to the functionality of these proteins is still distant. The reasons for this are that wheat proteins are extremely complex and they are difficult to study, using the more usual techniques of protein chemistry, because of their insolubility except under rather extreme conditions.
KC Harrison, John M Cox, John Smith, Norman Tomlinson, Jane Dore, David Radmore and Alan Day
IT WAS DIFFICULT to believe the tidings that have only just reached me, the news that Stanley Snaith died in Dorset on December 19 last, a few days after his 73rd birthday. The…
Abstract
IT WAS DIFFICULT to believe the tidings that have only just reached me, the news that Stanley Snaith died in Dorset on December 19 last, a few days after his 73rd birthday. The rising generation of librarians may say ‘Who was Stanley Snaith?’, so all the more reason for this tribute.
Juliane Welz, Annamaria Riemer, Inga Döbel, Nora Dakkak and Anna Sophie Von Schwartzenberg
The aim of this paper is to gain knowledge in podcast mining as an additional source for Web-based horizon scanning (HS). The paper presents theoretical insights on the potential…
Abstract
Purpose
The aim of this paper is to gain knowledge in podcast mining as an additional source for Web-based horizon scanning (HS). The paper presents theoretical insights on the potential of podcast mining by exploring topics, which may be relevant in the future, and by reflecting the results against a background of HS approaches. The study provides a preliminary overview by presenting an exemplary list of podcast shows for further research.
Design/methodology/approach
The paper uses an exploratory quantitative content analysis, which was conducted on the basis of 30 topics deemed to be relevant in the future and which were identified in the field of applied science. Based on these topics, podcasts and episodes were identified which address future-oriented topics and were discussed in terms of range of content.
Findings
The findings indicate that future-oriented topics are addressed in podcasts. However, differences in dynamics and range of content of the podcasts concerned highlight the necessity of identifying a list of suitable podcasts according to the specific scanning focus and the dynamics of each future-oriented topics.
Originality/value
While a growing number of podcast studies have already noted the importance of podcasts as a key medium, for example, educational processes and media sciences, no detailed explanation of podcast mining as a tool for the purposes of HS has been published. The review therefore makes an original contribution to this field, highlighting areas where future research is needed.
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In an article on “Scientific Societies and Alien Enemies,” which appeared in the May issue of The British Food Journal, we expressed the hope that every British Scientific and…
Abstract
In an article on “Scientific Societies and Alien Enemies,” which appeared in the May issue of The British Food Journal, we expressed the hope that every British Scientific and Technical Society would take immediate steps to expel all foreign members who are to be numbered among the enemies of Great Britain and her Allies, and that each Society should pay special attention to the necessity of purging itself particularly from any existing German taint. Having stated that we were waiting to learn what had been done, or is to be done in this matter by such bodies as The Chemical Society, The Institute of Chemistry, The Society of Chemical Industry and the Royal Society— mentioning only a few of the institutions in whose lists of members the names of enemy aliens appear—we took occasion to point out that the Chemical Society and the Society of Chemical Industry, especially, were probably in need of drastic purification. Since that article was written it appears that the Council of the Chemical Society has taken the matter into consideration and, in this connection, we have been requested to publish two letters addressed to the President of the Society by one of its Fellows together with the President's reply. We comply with the request in view of the facts that the points raised by this correspondence are of public importance and that their application extends far beyond the mere question of a controversy within the narrow circle of a particular scientific body. COLONEL CASSAL, to whom we are indebted for supplying us with copies of the letters referred to, makes the following caustic remarks, with which we fully agree, in a covering letter:—“It will perhaps hardly be credited, but the fact remains, that the Council of the Chemical Society of London, one of the oldest scientific bodies in this country, which, on that account, if, unfortunately, at present, on no other, may possibly be thought to be entitled to some sort of public respect— has refused to take the necessary steps to bring about the immediate expulsion of the alien‐enemy members of the Society, among whom it is practically certain that there are several persons who are acting as expert advisers to the German Government in regard to the use, by their hordes of criminals, of corrosive fluids and poisonous gases in contravention of the universally recognised laws of honourable warfare. It will be seen that in its futile endeavour to find an excuse for its failure to discharge a plain duty the Council has hopelessly stultified itself, and there can be no doubt that the vast majority of the Fellows of the Society will repudiate the ludicrous and self‐condemnatory resolution which, at one and the same time, brings contempt on the Society and ridicule on the Council.”
Stanley G. Maskell, principal scientist with Harcostar Ltd., the Huntingdon plastics blow moulders, has been elected Chairman of the London Section of the Plastics and Rubber…
Abstract
Stanley G. Maskell, principal scientist with Harcostar Ltd., the Huntingdon plastics blow moulders, has been elected Chairman of the London Section of the Plastics and Rubber Institute for the 1981–2 session.
Islam being a revealed religion for humanity as a whole stands for justice and fairness. This can be achieved by way of establishing an exploitation‐free society. Exploitation is…
Abstract
Islam being a revealed religion for humanity as a whole stands for justice and fairness. This can be achieved by way of establishing an exploitation‐free society. Exploitation is a very complex phenomenon that results from the interaction of multiplicity of forces encompassing economic, social, political and cultural, among others. The mutually interacting forces operate in the presence of dominance‐dependence relationship to perpetuate low productivity and low income, thereby giving rise to exploitation of the underpriviliged by the privileged in the society. The dominance‐dependence relationship works through the interrelated nature of production technology, financial allocation, marketing and distribution networks. Here comes the pivotal role of various institutions involved in dealing with the above mentioned networks. Given the highly centralized nature of administration, the role of head of state in Muslim‐majority countries in promoting appropriate institutions as well as mechanisms for ensuring growth with distributive justice can hardly be over emphasized.