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Article
Publication date: 12 May 2022

Dhruv Grewal, Abhijit Guha, Elisa Schweiger, Stephan Ludwig and Martin Wetzels

Artificial intelligence–enabled voice assistants (VAs), such as Amazon's Alexa, Google Assistant, and Apple's Siri, are available in smartphones, smart speakers, and other digital…

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Abstract

Purpose

Artificial intelligence–enabled voice assistants (VAs), such as Amazon's Alexa, Google Assistant, and Apple's Siri, are available in smartphones, smart speakers, and other digital devices and channels. Use of these VAs is growing rapidly and are expected to significantly impact purchase intentions. This article focuses on how the communications enabled and provided by these VAs influence VA evaluations and usage intentions, contingent on the stage of the customer journey.

Design/methodology/approach

This paper builds from work on VAs, work on artificial intelligence (AI) and work on communications, to offer a comprehensive and up-to-date understanding of how VA evaluations and usage intentions may be impacted by the communications from VAs, contingent on the stage of the customer journey.

Findings

This paper proposes a model for VA enabled communications impact VA evaluations. It builds from work on VAs, AI, communications, and customer journey management. In the proposed model, VA evaluations are not only impacted by source, message and recipient characteristics (per prior communication models), but also by (1) VA/AI specific features, like perceptions of humanness and perceptions of artificiality, and (2) stage of the customer journey.

Practical implications

This paper provides guidance to firms, as regards how VA communications may influence VA evaluations and usage intentions. As an initial conjecture, (1) increasing perceptions of humanness, (2) decreasing perceptions of artificiality (3) a better fit between communications style (e.g. abstract vs concrete), and request type (e.g. transactional vs informational) (4) a better fit between VA communications (e.g. information vs banter), and consumer perceptions of the VA (servant vs partner) and (5) a better fit between VA communications and the stage of the customer journey may positively influence VA evaluations and VA usage intentions.

Originality/value

This paper provides a fresh look at the impact of VA communications, clarifying how such communications impact VA evaluations and usage intentions at various stages of the customer journey.

Details

Journal of Service Management, vol. 33 no. 4/5
Type: Research Article
ISSN: 1757-5818

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Article
Publication date: 25 February 2014

A. Ghosh, T. Guha and R. Bhar

The purpose of this paper is to give an approach for categorization of diverse textile designs using their textural features as extracted from their gray images by means of…

146

Abstract

Purpose

The purpose of this paper is to give an approach for categorization of diverse textile designs using their textural features as extracted from their gray images by means of multi-class least-square support vector machines (LS-SVM).

Design/methodology/approach

In this work, the authors endeavor to devise a pattern recognition system based on LS-SVM which performs a multi-class categorization of three basic woven designs namely plain, twill and sateen after analyzing their features.

Findings

The result establishes that LS-SVM is able to classify the fabric design with a reasonable degree of accuracy and it outperforms the standard SVM.

Originality/value

The algorithmic simplicity of LS-SVM resulting from replacement of inequality constraints by equality ones and ability of handling noisy data by accommodating an error variable in its algorithm make it eminently suitable for textile pattern recognition. This paper offers a maiden application of LS-SVM in textile pattern recognition.

Details

International Journal of Clothing Science and Technology, vol. 26 no. 1
Type: Research Article
ISSN: 0955-6222

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Article
Publication date: 26 July 2023

James W. Peltier, Andrew J. Dahl and John A. Schibrowsky

Artificial intelligence (AI) is transforming consumers' experiences and how firms identify, create, nurture and manage interactive marketing relationships. However, most marketers…

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Abstract

Purpose

Artificial intelligence (AI) is transforming consumers' experiences and how firms identify, create, nurture and manage interactive marketing relationships. However, most marketers do not have a clear understanding of what AI is and how it may mutually benefit consumers and firms. In this paper, the authors conduct an extensive review of the marketing literature, develop an AI framework for understanding value co-creation in interactive buyer–seller marketing relationships, identify research gaps and offer a future research agenda.

Design/methodology/approach

The authors first conduct an extensive literature review in 16 top marketing journals on AI. Based on this review, an AI framework for understanding value co-creation in interactive buyer–seller marketing relationships was conceptualized.

Findings

The literature review led to a number of key research findings and summary areas: (1) an historical perspective, (2) definitions and boundaries of AI, (3) AI and interactive marketing, (4) relevant theories in the domain of interactive marketing and (5) synthesizing AI research based on antecedents to AI usage, interactive AI usage contexts and AI-enabled value co-creation outcomes.

Originality/value

This is one of the most extensive reviews of AI literature in marketing, including an evaluation of in excess or 300 conceptual and empirical research. Based on the findings, the authors offer a future research agenda, including a visual titled “What is AI in Interactive Marketing? AI design factors, AI core elements & interactive marketing AI usage contexts.”

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Book part
Publication date: 24 January 2022

Eleonora Pantano and Kim Willems

After having drawn lessons from the recent COVID-19 pandemic for retailers in the previous chapters, in this last chapter we provide an outline on retailing over a longer time…

Abstract

After having drawn lessons from the recent COVID-19 pandemic for retailers in the previous chapters, in this last chapter we provide an outline on retailing over a longer time horizon. We start with projections of how the phygitalization trend in retailing will further evolve and what role data plays as a basis for a competitive advantage – on the condition of smart and ethical use. Besides looking at customers (downstream), we address the upstream in the value delivery network, focusing on how to succeed in balancing between efficiency and sustainability in the retail supply chain. Retailers face huge challenges. This chapter contributes to setting the scene for retailers to thrive in the brand-new post-pandemic aftermath.

Available. Open Access. Open Access
Article
Publication date: 18 December 2024

Reza Marvi, Pantea Foroudi and Maria Teresa Cuomo

This paper aims to explore the intersection of artificial intelligence (AI) and marketing within the context of knowledge management (KM). It investigates how AI technologies…

914

Abstract

Purpose

This paper aims to explore the intersection of artificial intelligence (AI) and marketing within the context of knowledge management (KM). It investigates how AI technologies facilitate data-driven decision-making, enhance business communication, improve customer personalization, optimize marketing campaigns and boost overall marketing effectiveness.

Design/methodology/approach

This study uses a quantitative and systematic approach, integrating citation analysis, text mining and co-citation analysis to examine foundational research areas and the evolution of AI in marketing. This comprehensive analysis addresses the current gap in empirical investigations of AI’s influence on marketing and its future developments.

Findings

This study identifies three main perspectives that have shaped the foundation of AI in marketing: proxy, tool and ensemble views. It develops a managerially relevant conceptual framework that outlines future research directions and expands the boundaries of AI and marketing literature within the KM landscape.

Originality/value

This research proposes a conceptual model that integrates AI and marketing within the KM context, offering new research trajectories. This study provides a holistic view of how AI can enhance knowledge sharing, strategic planning and decision-making in marketing.

Details

Journal of Knowledge Management, vol. 29 no. 11
Type: Research Article
ISSN: 1367-3270

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Book part
Publication date: 10 November 2016

Veena Mani and Mathangi Krishnamurthy

This chapter is a collation and review of literature that can be considered to form the terrain of sports studies in India. It attempts two broad tasks: firstly, to aggregate…

Abstract

This chapter is a collation and review of literature that can be considered to form the terrain of sports studies in India. It attempts two broad tasks: firstly, to aggregate these studies, and secondly, to predict the very possibility of a sociology of sport in India. To this end, this chapter is classified into three separate yet intertwined themes: modernity and nationalism; sub-nationalisms or regional nationalisms; and gender, masculinities, and culture. The first section looks at questions of modernity and nationalism within the Indian context through a close reading of studies on sports like field hockey and cricket. The second section is a critical look at the role of sub-nationalisms in complicating the notion of a singular nationalism, as played out in the domain of football in India. Lastly, the chapter examines questions of gender, especially masculinities, as a consistent yet plural presence in all of these literatures. These themes are neither exclusive nor all encompassing, and the chapter produces them in continuity as well as in rupture with one another. It concludes by speculating upon the possibilities and challenges for a sociology of sport in India, with suggestions for possible methodological interventions.

Details

Sociology of Sport: A Global Subdiscipline in Review
Type: Book
ISBN: 978-1-78635-050-3

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Book part
Publication date: 15 September 2014

Shahriar M. Saadullah and Charles D. Bailey

From an online survey of 114 participating accountants at staff, senior staff, and supervisor levels from a top-100 U.S. accounting firm, we investigate the effects of the Big…

Abstract

From an online survey of 114 participating accountants at staff, senior staff, and supervisor levels from a top-100 U.S. accounting firm, we investigate the effects of the Big Five personality traits (Conscientiousness, Agreeableness, Extraversion, Neuroticism, and Openness) on the ethical decision-making process of accountants. Within the framework of Rest’s (1986) Four-Component Model of Ethical Behavior, we focus on Component III, the formation of an intention to act upon one’s best ethical judgment. Based on the limited extant literature on the connection between personality and ethical behavior, we expect that accountants high in Conscientiousness and Openness will tend to form an intention to act ethically despite pressure in an ethical dilemma. We develop more tentative hypotheses about the remaining three factors. Controlling for age, gender, education, sole earning status, and experience, we find clear positive statistical effects of only Conscientiousness and Openness. These findings have implications for the human resource departments of accounting firms, as well as contributing to a basic understanding of the relationships between Big Five personality factors and ethical intention.

Details

Research on Professional Responsibility and Ethics in Accounting
Type: Book
ISBN: 978-1-78441-163-3

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Article
Publication date: 30 October 2024

Ashutosh Pandey

The purpose of this paper is to investigate (1) whether the public health expenditure rises as the gross state domestic product (GSDP) increases and (2) whether the infant…

43

Abstract

Purpose

The purpose of this paper is to investigate (1) whether the public health expenditure rises as the gross state domestic product (GSDP) increases and (2) whether the infant mortality rate (IMR) reduces as public health expenditure increases.

Design/methodology/approach

For this investigation, the author collected a time series of data on public health spending and IMRs for an Indian state and applied regression, stationarity, cointegration and causality tests. The author also compared the relative performance of selected Indian states.

Findings

The author found that none of the Indian states did equally well in reducing the infant mortality rate (IMR). As GSDP rises, the public expenditure on health rises, however, this increase in public health expenditures does not cause a reduction in the IMR. The cointegration and causality test results validated it.

Practical implications

The author recommends that policymakers must shift their focus from merely increasing government health expenditure to efficiently utilising allocated funds and removing the administrative bottlenecks. Also, an equitable health financing system that addresses existing disparities in the healthcare delivery system should be ensured.

Originality/value

Researchers and policymakers have debated the role of public health spending in achieving Sustainable Development Goal (SDG) 3 targets. The paper proves that there exists no long-term relationship between public health spending and IMR.

Details

International Journal of Health Governance, vol. 29 no. 4
Type: Research Article
ISSN: 2059-4631

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Article
Publication date: 21 September 2018

Anisha Datta

Through a critical reading of a twentieth-century Bengali artist’s autobiography, this paper aims to attempt to demonstrate how commercial art and the consumption ethos symbolized…

184

Abstract

Purpose

Through a critical reading of a twentieth-century Bengali artist’s autobiography, this paper aims to attempt to demonstrate how commercial art and the consumption ethos symbolized by that art represented an archetypal bhadralok insignia. A close examination of this insignia reveals how the dynamics of modern liberal values mediating through the colonial capitalist structure in relation to the regional particularities of Bengal opened up a new space of cosmopolitanism, where there is an attempt to reframe cultural practices in the light of a broader global history of interrogation, reason, change and emancipation.

Design/methodology/approach

This paper is a historical analysis of primary sources.

Findings

It was found that the bhadralok-led Bengal School of Art influenced commercial art of early postcolonial Bengal.

Research limitations/implications

The study is limited to the region of Bengal.

Originality/value

This paper makes contributions to one of the less-researched, but very important areas, of business history in India.

Details

Journal of Historical Research in Marketing, vol. 10 no. 3
Type: Research Article
ISSN: 1755-750X

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Book part
Publication date: 11 June 2021

Rakibul Hasan, Scott Weaven and Park Thaichon

Artificial intelligence (AI) is shifting the way of how customers interact with organisations by blending both physical and digital environments, thereby creating a new paradigm…

Abstract

Artificial intelligence (AI) is shifting the way of how customers interact with organisations by blending both physical and digital environments, thereby creating a new paradigm of customer-organisation relationship. The new relationship boundary driven by AI principally challenges as well as creates opportunities for relationship marketing theories and practices. The main objective of this chapter is to present a framework named ‘physical-digital space’ to demonstrate how AI can merge the physical and digital world. To broaden the understanding, this chapter uses the lens of customer experience in relationship marketing. The framework extends the existing understanding and provides managerial implications on how an organisation can develop strategies so that a customer consciously or subconsciously develops a positive relationship with the organisation.

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