Search results

1 – 5 of 5
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Article
Publication date: 1 April 1992

S. Tamer Cavusgil, Michel Mitri and T. Cuneyt Evirgen

In the face of the failure of command economic systems and theintroduction of free‐market principles in Central and Eastern Europe,there will be an increasing need to provide…

84

Abstract

In the face of the failure of command economic systems and the introduction of free‐market principles in Central and Eastern Europe, there will be an increasing need to provide timely and relevant information to business people who may be interested in marketing their products or services to these countries. One practical way to present this information in software form is through the use of knowledge bases and expert systems. Knowledge bases contain information which can be obtained through specific queries or via keyword searches. Expert systems act as decision‐support tools, providing consultation and advice in much the same manner that a human expert would use. Describes an expert system designed to aid the international manager in decision making, particularly with respect to target market evaluation and selection. It includes specific information on several Eastern European nations, as well as many more traditionally capitalistic countries. Descriptions of the technical structure and theoretical foundations of this expert system are presented, as well as its uses and implications for future development.

Details

European Business Review, vol. 92 no. 4
Type: Research Article
ISSN: 0955-534X

Keywords

Access Restricted. View access options
Article
Publication date: 1 September 1992

Aysegül Özsomer, Cüneyt Evirgen, Michel Mitri and S. Tamer Cavusgil

Suggests that the field of international marketing is a newapplication area of expert systems in recent years. Presents a formal,systematic and rigorous methodology for validating…

62

Abstract

Suggests that the field of international marketing is a new application area of expert systems in recent years. Presents a formal, systematic and rigorous methodology for validating and evaluating expert systems and, most specifically, two expert systems developed for international marketing. The CEVAL Validation Methodology is a sequential and multiple‐criteria process. It evaluates expert systems on the following dimensions: correctness of reasoning techniques, quality of decision/advice, and efficiency and effectiveness of the system.

Details

Marketing Intelligence & Planning, vol. 10 no. 9
Type: Research Article
ISSN: 0263-4503

Keywords

Access Restricted. View access options
Article
Publication date: 1 February 1993

Cüneyt Evirgen, Muzaffer Bodur and S. Tamer Cavusgil

The identification and selection of attractive foreign markets isone of the most important concerns in exporting. This process requiresusing relevant, timely and useful…

138

Abstract

The identification and selection of attractive foreign markets is one of the most important concerns in exporting. This process requires using relevant, timely and useful information. Uses a sample of leading Turkish exporters to identify the information preferences of exporters in evaluating and selecting foreign markets. The findings reveal that significant differences exist in the perceived importance of different types of information across industries and principal export destinations. Specifically, principal export destination is found to be an important determinant of the information preferences of exporters.

Details

Marketing Intelligence & Planning, vol. 11 no. 2
Type: Research Article
ISSN: 0263-4503

Keywords

Access Restricted. View access options
Article
Publication date: 1 February 1997

S. Tamer Cavusgil and Cuneyt Evirgen

Scarcity of expert knowledge and complexity of decisions make decision making particularly difficult in international marketing. Hence, international marketing offers an…

1567

Abstract

Scarcity of expert knowledge and complexity of decisions make decision making particularly difficult in international marketing. Hence, international marketing offers an appropriate domain for development of useful expert system application. Evaluation and selection of partners for international co‐operative ventures is one of the most complex and critical decisions made by managers. After a brief discussion of expert systems, presents an expert system application for co‐operative venture partner selection.

Details

European Journal of Marketing, vol. 31 no. 1
Type: Research Article
ISSN: 0309-0566

Keywords

Access Restricted. View access options
Article
Publication date: 1 March 2005

Nicholas C. Williamson, Grace Kissling, Nancy Cassill and Dmitriy Odinokov

Two hypotheses concerning two variables that potentially influence the “add/drop” foreignmarket decisions of U.S. exporters of sewing machines are developed and empirically…

32

Abstract

Two hypotheses concerning two variables that potentially influence the “add/drop” foreign market decisions of U.S. exporters of sewing machines are developed and empirically tested. The variables are import market potential, and a surrogate measure of import market competitiveness. A third variable, concerning a developing country’s “trade regime” – Import Substituting, Export Promoting (Bhagwati, 1978) – is employed as a control variable in the tests. The two hypotheses are confirmed, and the results shed light on how U.S. exporters of sewing machines should analyze data on the three variables en route to adjusting their respective portfolios of export markets in a context of making add/drop foreign market decisions. The results of the research potentially contribute to three different literatures: the international marketing literature, the competitiveness literature and the “trade regime” literature in international economics.

Details

Competitiveness Review: An International Business Journal, vol. 15 no. 1
Type: Research Article
ISSN: 1059-5422

Keywords

1 – 5 of 5
Per page
102050