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The purpose of this article is to review the use of the word terroir by print media in France using a multi-method approach. The objective is to uncover whether and how the media frames terroir-marketed products as being qualitatively superior to non-terroir products.

Every issue of five print magazines in France was analyzed over the period of one year. All references to terroir were coded as well as all tasting notes with and without terroir references. > 6,500 tasting notes and 800 uses of terroir in wine and food-related text from > 3,800 pages in 30 issues were identified and analyzed.

The results show that although it is not a frequently used word, terroir in tasting notes leads to significantly higher scores and prices for wines than when terroir is not included in the note. A further analysis reveals that terroir is most often related to subjective experiences of taste.

Wine managers should often use the word terroir in their press releases and communication pieces. However, the dimension of terroir that brand managers put forward in their communication pieces will influence the way in which the media frame their product.

Prior to this research there were no empirical results regarding how the media uses terroir. This research contributes to the growing body of research that seeks to understand the value of terroir as a marketing attribute.

The paper aims to examine the strength of ties that entrepreneurs use during three critical phases of the international new venture's (INV) development; pre-founding, start-up and early internationalization.

The paper uses in-depth interviews to track the development of five INVs to provide nuanced and detailed findings relating to tie strength during these three critical phases. By focusing on proces, the paper captures in detail the strength of these ties and the dynamics of how they evolve.

While the existing literature considers strength of ties to be two separate entities, the paper develops a continuum with three different levels of strength by using entrepreneurs' actual relationships. The paper found that stronger relationships predominate and that they play an important broker role to link with other unconnected networks.

Since relationships are crucial for recognizing and developing business opportunities, entrepreneurs need to invest time and resources to create and develop relationships. The study indicates that entrepreneurs have stronger relationships during the early phases of firm development mainly because they focus on essential relationships and cull unnecessary ones that form a distraction.

The paper refines theory by identifying a distinct category the “equally strong as weak relationship” that is not yet mentioned in the extant literature but could be useful for international entrepreneurs to position themselves inside a network in foreign markets. In such relationships entrepreneurs experience the co-existence of importance and uncertainty.