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The aim of this study is to examine the role of learning in the opportunity discovery, opportunity exploitation and local embeddedness of sustainable ventures in an emerging economy.

We use a partially grounded approach to analyze three case of successful sustainable ventures in the Cali Baja gastro industry.

We find that sustainable entrepreneurs possess general knowledge of natural and communal environment along with compassion for the environment. However, it is the acquisition of a specific business-related knowledge that is the trigger for the formation of the first-person opportunity belief (i.e. confidence in the ability to exploit the sustainable business opportunity personally). Our analysis of also reveals several unique learning processes associated with opportunity exploitation and local embeddedness with a special focus on tradeoffs and compromises that are required given the tension between the sometimes conflicting goals of sustainable enterprises.

Our study adds to the literature on sustainable entrepreneurship by investigating the complex interplay between personal and contextual factors that unfolds over time as entrepreneurs conceive and then exploit a viable business opportunity that simultaneously addresses environmental and social goals.

We present a critical literature review debating Brazilian research on social and environmental accounting (SEA). The aim of this study is to understand the role of politics in the construction of hegemonies in SEA research in Brazil. In particular, we examine the role of hegemony in relation to the co-option of SEA literature and sustainability in the Brazilian context by the logic of development for economic growth in emerging economies. The methodological approach adopts a post-structural perspective that reflects Laclau and Mouffe’s discourse theory. The study employs a hermeneutical, rhetorical approach to understand and classify 352 Brazilian research articles on SEA. We employ Brown and Fraser’s (2006) categorizations of SEA literature to help in our analysis: the business case, the stakeholder–accountability approach, and the critical case. We argue that the business case is prominent in Brazilian studies. Second-stage analysis suggests that the major themes under discussion include measurement, consulting, and descriptive approach. We argue that these themes illustrate the degree of influence of the hegemonic politics relevant to emerging economics, as these themes predominantly concern economic growth and a capitalist context. This paper discusses trends and practices in the Brazilian literature on SEA and argues that the focus means that SEA avoids critical debates of the role of capitalist logics in an emerging economy concerning sustainability. We urge the Brazilian academy to understand the implications of its reifying agenda and engage, counter-hegemonically, in a social and political agenda beyond the hegemonic support of a particular set of capitalist interests.