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115

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Journal of Product & Brand Management, vol. 21 no. 3
Type: Research Article
ISSN: 1061-0421

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Journal of Consumer Marketing, vol. 23 no. 1
Type: Research Article
ISSN: 0736-3761

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Publication date: 27 June 2008

Sylvia Keyes

105

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Journal of Consumer Marketing, vol. 25 no. 4
Type: Research Article
ISSN: 0736-3761

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505

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Journal of Product & Brand Management, vol. 16 no. 5
Type: Research Article
ISSN: 1061-0421

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Publication date: 1 September 2001

Sylvia Keyes

125

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Journal of Consumer Marketing, vol. 18 no. 5
Type: Research Article
ISSN: 0736-3761

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Publication date: 1 December 2005

Sylvia Keyes

409

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Journal of Consumer Marketing, vol. 22 no. 7
Type: Research Article
ISSN: 0736-3761

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608

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170

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Journal of Consumer Marketing, vol. 21 no. 3
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 June 2004

Sylvia Keyes

204

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Journal of Consumer Marketing, vol. 21 no. 4
Type: Research Article
ISSN: 0736-3761

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Publication date: 14 September 2010

Iain Ellwood and Sheila Shekar

510

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Journal of Consumer Marketing, vol. 27 no. 6
Type: Research Article
ISSN: 0736-3761

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